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GOOD IDEA: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

GOOD IDEA

BE 1004.319.390
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€65,500
2024 · €17,852+€47,648
Equity
€82,990
2024 · €19,442+€63,548
Cash
€88,151
2024 · €21,894+€66,257
Balance sheet total
€111,654
2024 · €29,945+€81,709

Largest movements

2024 to 2025
Assets
  • Cash +€66,257

    up €66,257 (+302.6%), from €21,894 to €88,151

    mainly Net result for the year (+€65,500) and Tax, wage and social debts (+€17,091)

  • Deferred charges and accrued income +€13,680

    new in 2025: €13,680

  • Tangible fixed assets +€3,110

    new in 2025: €3,110

Equity and liabilities
  • Reserves +€60,000

    up €60,000 (+428.6%), from €14,000 to €74,000

  • Tax, wage and social debts +€17,091

    up €17,091 (+168.2%), from €10,159 to €27,251

  • Profit (loss) carried forward +€3,548

    up €3,548 (+803.1%), from €442 to €3,990

Income statement
  • Gross operating margin +€58,266

    up €58,266 (+229.3%), from €25,410 to €83,676

  • Taxes +€10,018

    up €10,018 (+149.1%), from €6,721 to €16,739

  • Depreciation +€860

    up €860 (+160.0%), from €538 to €1,398

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €17,852
Gross operating margin +€58,266
Depreciation -€860
Other operating charges +€301
Financial income +€125
Financial charges -€166
Taxes -€10,018
Result 2025 €65,500

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€72,179
Investment -€3,970
Financing -€1,952
Cash 2024 €21,894
Net result for the year +€65,500
Depreciation +€1,398
Receivables within one year +€801
Deferred charges and accrued income -€13,680
Trade debts +€1,070
Tax, wage and social debts +€17,091
Investment in fixed assets (net) -€3,970
Contributions, distributions and other -€1,952
Cash 2025 €88,151
Every line side by side 34 lines
Line Code 2024 2025 Change %
Total assets 20/58 €29,945 €111,654 +€81,709 +272.9%
Formation expenses 20 €538 - -€538
Fixed assets 21/28 - €3,110 +€3,110
Tangible fixed assets 22/27 - €3,110 +€3,110
Plant, machinery and equipment 23 - €3,110 +€3,110
Current assets 29/58 €29,408 €108,544 +€79,137 +269.1%
Amounts receivable within one year 40/41 €7,514 €6,713 -€801 -10.7%
Trade receivables 40 €7,514 €6,713 -€801 -10.7%
Cash at bank and in hand 54/58 €21,894 €88,151 +€66,257 +302.6%
Deferred charges and accrued income 490/1 - €13,680 +€13,680
Total equity and liabilities 10/49 €29,945 €111,654 +€81,709 +272.9%
Equity 10/15 €19,442 €82,990 +€63,548 +326.9%
Contributions 10/11 €5,000 €5,000 = 0.0%
Reserves 13 €14,000 €74,000 +€60,000 +428.6%
Distributable reserves 133 €14,000 €74,000 +€60,000 +428.6%
Profit (loss) carried forward 14 €442 €3,990 +€3,548 +803.1%
Amounts payable 17/49 €10,504 €28,665 +€18,161 +172.9%
Amounts payable within one year 42/48 €10,504 €28,665 +€18,161 +172.9%
Trade debts 44 €344 €1,414 +€1,070 +310.8%
Suppliers 440/4 €344 €1,414 +€1,070 +310.8%
Taxes, remuneration and social security 45 €10,159 €27,251 +€17,091 +168.2%
Taxes 450/3 €10,159 €27,251 +€17,091 +168.2%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €538 €1,398 +€860 +160.0%
Other operating charges 640/8 €301 - -€301
Gross operating margin 9900 €25,410 €83,676 +€58,266 +229.3%
Operating profit (loss) 9901 €24,571 €82,278 +€57,707 +234.9%
Financial income 75/76B €3 €128 +€125 +4947.8%
Recurring financial income 75 €3 €128 +€125 +4947.8%
Financial charges 65/66B €1 €167 +€166 +32013.5%
Recurring financial charges 65 €1 €167 +€166 +32013.5%
Profit (loss) for the period before taxes 9903 €24,573 €82,238 +€57,665 +234.7%
Income taxes 67/77 €6,721 €16,739 +€10,018 +149.1%
Profit (loss) for the period 9904 €17,852 €65,500 +€47,648 +266.9%
Profit (loss) for the period to be appropriated 9905 €17,852 €65,500 +€47,648 +266.9%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 6 October 2026 via checked.be.