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GOOD: what changed

BE 0862.486.980NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

not consecutive
Net result for the year
€144,668
2024 · €50,573+€94,096
Equity
€287,454
2024 · €280,905+€6,549
Cash
€67,120
2024 · €122,750-€55,630
Balance sheet total
€436,547
2024 · €471,219-€34,672

Largest movements

2024 to 2025
Assets
  • Cash -€55,630

    down €55,630 (-45.3%), from €122,750 to €67,120

  • Receivables within one year +€33,769

    up €33,769 (+17.7%), from €190,989 to €224,757

  • Tangible fixed assets -€20,448

    down €20,448 (-17.0%), from €120,343 to €99,894

    of which Land and buildings: -€15,075

  • Current investments +€7,000

    up €7,000 (+19.4%), from €36,081 to €43,081

Equity and liabilities
  • Tax, wage and social debts -€34,122

    down €34,122 (-61.9%), from €55,125 to €21,003

  • Trade debts +€17,555

    up €17,555 (+32.2%), from €54,582 to €72,137

  • Debts after one year -€11,369

    down €11,369 (-26.1%), from €43,641 to €32,272

  • Current portion of long-term debt -€11,263

    down €11,263 (-90.2%), from €12,488 to €1,226

  • Reserves +€6,549

    up €6,549 (+2.4%), from €268,505 to €275,054

    of which Distributable reserves: +€8,409

Income statement
  • Gross operating margin +€177,740

    up €177,740 (+191%), from €93,061 to €270,801

  • Taxes +€44,773

    up €44,773 (+208%), from €21,487 to €66,260

  • Financial charges +€26,084

    up €26,084 (+870%), from €2,997 to €29,081

  • Depreciation +€13,309

    up €13,309 (+77.1%), from €17,261 to €30,570

  • Financial income +€3,082

    up €3,082 (+283%), from €1,089 to €4,171

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €50,573
Gross operating margin +€177,740
Depreciation -€13,309
Other operating charges -€2,561
Financial income +€3,082
Financial charges -€26,084
Taxes -€44,773
Result 2025 €144,668
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

A cash bridge needs two consecutive financial years. One year's result and depreciation cannot explain a change over several years. Pick two years that follow each other.

Every line side by side 42 lines
Line Code 2024 2025 Change %
Total assets 20/58 €471,219 €436,547 -€34,672 -7.4%
Fixed assets 21/28 €120,343 €99,894 -€20,448 -17.0%
Tangible fixed assets 22/27 €120,343 €99,894 -€20,448 -17.0%
Land and buildings 22 €77,530 €62,455 -€15,075 -19.4%
Plant, machinery and equipment 23 €28,822 €23,163 -€5,659 -19.6%
Furniture and vehicles 24 €13,991 €14,277 +€287 +2.0%
Current assets 29/58 €350,877 €336,652 -€14,224 -4.1%
Amounts receivable within one year 40/41 €190,989 €224,757 +€33,769 +17.7%
Trade receivables 40 €190,989 €224,757 +€33,769 +17.7%
Current investments 50/53 €36,081 €43,081 +€7,000 +19.4%
Cash at bank and in hand 54/58 €122,750 €67,120 -€55,630 -45.3%
Deferred charges and accrued income 490/1 €1,057 €1,694 +€637 +60.3%
Total equity and liabilities 10/49 €471,219 €436,547 -€34,672 -7.4%
Equity 10/15 €280,905 €287,454 +€6,549 +2.3%
Contributions 10/11 €12,400 €12,400 = 0.0%
Reserves 13 €268,505 €275,054 +€6,549 +2.4%
Non-distributable reserves 130/1 €1,860 - -€1,860
Reserves not available under the articles 1311 €1,860 - -€1,860
Tax-exempt reserves 132 €25,828 €25,828 = 0.0%
Distributable reserves 133 €240,817 €249,226 +€8,409 +3.5%
Amounts payable 17/49 €190,314 €149,093 -€41,221 -21.7%
Amounts payable after more than one year 17 €43,641 €32,272 -€11,369 -26.1%
Financial debts 170/4 €43,641 €32,272 -€11,369 -26.1%
Amounts payable within one year 42/48 €146,673 €116,821 -€29,853 -20.4%
Current portion of amounts payable after more than one year 42 €12,488 €1,226 -€11,263 -90.2%
Trade debts 44 €54,582 €72,137 +€17,555 +32.2%
Suppliers 440/4 €54,582 €72,137 +€17,555 +32.2%
Taxes, remuneration and social security 45 €55,125 €21,003 -€34,122 -61.9%
Taxes 450/3 €55,125 €21,003 -€34,122 -61.9%
Other amounts payable 47/48 €24,478 €22,456 -€2,022 -8.3%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €17,261 €30,570 +€13,309 +77.1%
Other operating charges 640/8 €1,832 €4,393 +€2,561 +140%
Gross operating margin 9900 €93,061 €270,801 +€177,740 +191%
Operating profit (loss) 9901 €73,967 €235,838 +€161,870 +219%
Financial income 75/76B €1,089 €4,171 +€3,082 +283%
Recurring financial income 75 €1,089 €4,171 +€3,082 +283%
Financial charges 65/66B €2,997 €29,081 +€26,084 +870%
Recurring financial charges 65 €2,997 €29,081 +€26,084 +870%
Profit (loss) for the period before taxes 9903 €72,059 €210,928 +€138,869 +193%
Income taxes 67/77 €21,487 €66,260 +€44,773 +208%
Profit (loss) for the period 9904 €50,573 €144,668 +€94,096 +186%
Profit (loss) for the period to be appropriated 9905 €50,573 €144,668 +€94,096 +186%

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€467,366 to €596,822

Midpoint €521,306 · 50% capitalised earnings, 50% adjusted equity

Capitalisation rate 12% result over 3 years earnings weight 50%

Adjusted equity €287,454
Capitalised earnings €647,279 to €906,190
Indication €467,366 to €596,822

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€287,454
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€287,454

Capitalised earnings

net result for the year (9904)
2025
€144,668
2024
€50,573
2023
€76,615
2022
€40,342
2021
-€22,428
Average result
€90,619
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
€647,279 / €755,158 / €906,190

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 March 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 9 November 2026 via checked.be.