Skip to content

Generation WOW: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Generation WOW

BE 0781.379.639
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€91,866
2024 · €291-€92,157
Equity
-€88,514
2024 · €3,351-€91,866
Cash
€30,803
2024 · €67,905-€37,102
Balance sheet total
€170,933
2024 · €219,334-€48,401

Largest movements

2024 to 2025
Assets
  • Deferred charges and accrued income -€64,655

    down €64,655 (-99.0%), from €65,327 to €672

  • Receivables within one year +€54,052

    up €54,052 (+83.9%), from €64,405 to €118,458

    of which Trade receivables: +€53,666

  • Cash -€37,102

    down €37,102 (-54.6%), from €67,905 to €30,803

    mainly Net result for the year (-€91,866) and Accrued charges and deferred income (-€64,501)

  • Tangible fixed assets +€5,854

    up €5,854 (+275.2%), from €2,127 to €7,981

  • Financial fixed assets -€3,400

    down €3,400 (-75.6%), from €4,500 to €1,100

Equity and liabilities
  • Short-term financial debts +€100,000

    up €100,000 (+100.0%), from €100,000 to €200,000

  • Profit (loss) carried forward -€91,866

    down €91,866, from €1,351 to -€90,514

  • Accrued charges and deferred income -€64,501

    no longer reported in 2025 (was €64,501)

  • Trade debts +€13,644

    up €13,644 (+75.0%), from €18,194 to €31,838

  • Tax, wage and social debts -€6,144

    down €6,144 (-18.7%), from €32,902 to €26,758

    of which Remuneration and social security: -€4,370

Income statement
  • Gross operating margin -€86,677

    down €86,677, from €51,533 to -€35,144

  • Financial charges +€4,574

    up €4,574 (+69.0%), from €6,628 to €11,201

  • Taxes -€3,368

    down €3,368 (-98.3%), from €3,427 to €58

  • Depreciation +€3,218

    up €3,218 (+321.2%), from €1,002 to €4,220

  • Financial income -€934

    down €934 (-82.2%), from €1,137 to €203

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €291
Gross operating margin -€86,677
Staff costs +€259
Depreciation -€3,218
Other operating charges -€381
Financial income -€934
Financial charges -€4,574
Taxes +€3,368
Result 2025 -€91,866

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€133,579
Investment -€3,524
Financing +€100,000
Cash 2024 €67,905
Net result for the year -€91,866
Depreciation +€4,220
Receivables within one year -€54,052
Deferred charges and accrued income +€64,655
Trade debts +€13,644
Tax, wage and social debts -€6,144
Other debts +€466
Accrued charges and deferred income -€64,501
Investment in fixed assets (net) -€3,524
Short-term financial debts +€100,000
Cash 2025 €30,803
Every line side by side 42 lines
Line Code 2024 2025 Change %
Total assets 20/58 €219,334 €170,933 -€48,401 -22.1%
Fixed assets 21/28 €21,697 €21,001 -€697 -3.2%
Intangible fixed assets 21 €15,070 €11,920 -€3,150 -20.9%
Tangible fixed assets 22/27 €2,127 €7,981 +€5,854 +275.2%
Plant, machinery and equipment 23 €751 €2,313 +€1,563 +208.2%
Furniture and vehicles 24 €1,376 €2,817 +€1,441 +104.7%
Other tangible fixed assets 26 - €2,850 +€2,850
Financial fixed assets 28 €4,500 €1,100 -€3,400 -75.6%
Current assets 29/58 €197,637 €149,932 -€47,705 -24.1%
Amounts receivable within one year 40/41 €64,405 €118,458 +€54,052 +83.9%
Trade receivables 40 €64,074 €117,740 +€53,666 +83.8%
Other amounts receivable 41 €331 €718 +€387 +116.9%
Cash at bank and in hand 54/58 €67,905 €30,803 -€37,102 -54.6%
Deferred charges and accrued income 490/1 €65,327 €672 -€64,655 -99.0%
Total equity and liabilities 10/49 €219,334 €170,933 -€48,401 -22.1%
Equity 10/15 €3,351 -€88,514 -€91,866
Contributions 10/11 €2,000 €2,000 = 0.0%
Profit (loss) carried forward 14 €1,351 -€90,514 -€91,866
Amounts payable 17/49 €215,983 €259,447 +€43,464 +20.1%
Amounts payable within one year 42/48 €151,482 €259,447 +€107,965 +71.3%
Financial debts 43 €100,000 €200,000 +€100,000 +100.0%
Credit institutions 430/8 €100,000 €200,000 +€100,000 +100.0%
Trade debts 44 €18,194 €31,838 +€13,644 +75.0%
Suppliers 440/4 €18,194 €31,838 +€13,644 +75.0%
Taxes, remuneration and social security 45 €32,902 €26,758 -€6,144 -18.7%
Taxes 450/3 €27,580 €25,806 -€1,774 -6.4%
Remuneration and social security 454/9 €5,322 €952 -€4,370 -82.1%
Other amounts payable 47/48 €386 €852 +€466 +120.9%
Accrued charges and deferred income 492/3 €64,501 - -€64,501
Remuneration, social security and pensions 62 €40,363 €40,104 -€259 -0.6%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €1,002 €4,220 +€3,218 +321.2%
Other operating charges 640/8 €959 €1,341 +€381 +39.8%
Gross operating margin 9900 €51,533 -€35,144 -€86,677
Operating profit (loss) 9901 €9,208 -€80,809 -€90,017
Financial income 75/76B €1,137 €203 -€934 -82.2%
Recurring financial income 75 €1,137 €203 -€934 -82.2%
Financial charges 65/66B €6,628 €11,201 +€4,574 +69.0%
Recurring financial charges 65 €6,628 €11,201 +€4,574 +69.0%
Profit (loss) for the period before taxes 9903 €3,718 -€91,807 -€95,525
Income taxes 67/77 €3,427 €58 -€3,368 -98.3%
Profit (loss) for the period 9904 €291 -€91,866 -€92,157
Profit (loss) for the period to be appropriated 9905 €291 -€91,866 -€92,157

Source: filed annual accounts (NBB), financial years ended 31 March 2024 and 31 March 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 11 October 2026 via checked.be.