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Gaga: what changed

BE 0865.581.478NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
-€194,485
2024 · €61,957-€256,442
Equity
€122,093
2024 · €316,578-€194,485
Cash
€5,759
2024 · €100,506-€94,746
Balance sheet total
€263,005
2024 · €521,765-€258,760

Largest movements

2024 to 2025
Assets
  • Cash -€94,746

    down €94,746 (-94.3%), from €100,506 to €5,759

    mainly Net result for the year (-€194,485) and Tax, wage and social debts (-€80,272)

  • Receivables within one year -€77,099

    down €77,099 (-39.7%), from €194,273 to €117,174

    of which Trade receivables: -€76,147

  • Current investments -€57,992

    down €57,992 (-99.9%), from €58,060 to €68

  • Tangible fixed assets -€33,814

    down €33,814 (-20.3%), from €166,355 to €132,540

Equity and liabilities
  • Profit (loss) carried forward -€163,531

    down €163,531, from €0 to -€163,531

  • Tax, wage and social debts -€80,272

    down €80,272 (-60.5%), from €132,639 to €52,367

    of which Taxes: -€74,987

  • Trade debts +€41,923

    up €41,923 (+122%), from €34,259 to €76,182

  • Reserves -€30,954

    down €30,954 (-10.4%), from €297,978 to €267,024

    of which Distributable reserves: -€30,954

  • Debts after one year -€16,441

    down €16,441 (-100%), from €16,441 to €0

Income statement
  • Gross operating margin -€312,130

    down €312,130 (-76.1%), from €409,989 to €97,859

  • Taxes -€21,101

    down €21,101 (-76.6%), from €27,536 to €6,435

  • Staff costs -€9,831

    down €9,831 (-4.2%), from €236,563 to €226,731

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €61,957
Gross operating margin -€312,130
Staff costs +€9,831
Depreciation +€2,086
Other operating charges +€2,078
Other operating items +€20,006
Financial income +€29
Financial charges +€556
Taxes +€21,101
Result 2025 -€194,485
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations -€125,014
Investment +€53,158
Financing -€22,891
Cash 2024 €100,506
Net result for the year -€194,485
Depreciation +€38,647
Receivables within one year +€77,099
Deferred charges and accrued income -€4,891
Trade debts +€41,923
Tax, wage and social debts -€80,272
Other debts -€3,035
Investment in fixed assets (net) -€4,833
Current investments +€57,992
Debts after one year -€16,441
Current portion of long-term debt -€6,263
Short-term financial debts -€186
Cash 2025 €5,759
brings cash intakes cash out
Every line side by side 51 lines
Line Code 2024 2025 Change %
Total assets 20/58 €521,765 €263,005 -€258,760 -49.6%
Fixed assets 21/28 €166,355 €132,540 -€33,814 -20.3%
Tangible fixed assets 22/27 €166,355 €132,540 -€33,814 -20.3%
Plant, machinery and equipment 23 €49,903 €35,055 -€14,848 -29.8%
Furniture and vehicles 24 €24,182 €18,430 -€5,752 -23.8%
Leasing and similar rights 25 €0 - =
Other tangible fixed assets 26 €92,270 €79,055 -€13,214 -14.3%
Current assets 29/58 €355,410 €130,464 -€224,946 -63.3%
Amounts receivable within one year 40/41 €194,273 €117,174 -€77,099 -39.7%
Trade receivables 40 €192,922 €116,775 -€76,147 -39.5%
Other amounts receivable 41 €1,351 €399 -€952 -70.5%
Current investments 50/53 €58,060 €68 -€57,992 -99.9%
Cash at bank and in hand 54/58 €100,506 €5,759 -€94,746 -94.3%
Deferred charges and accrued income 490/1 €2,572 €7,462 +€4,891 +190%
Total equity and liabilities 10/49 €521,765 €263,005 -€258,760 -49.6%
Equity 10/15 €316,578 €122,093 -€194,485 -61.4%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €297,978 €267,024 -€30,954 -10.4%
Non-distributable reserves 130/1 €1,835 €1,835 = 0.0%
Reserves not available under the articles 1311 €1,835 €1,835 = 0.0%
Distributable reserves 133 €296,143 €265,189 -€30,954 -10.5%
Profit (loss) carried forward 14 €0 -€163,531 -€163,531
Amounts payable 17/49 €205,187 €140,912 -€64,275 -31.3%
Amounts payable after more than one year 17 €16,441 €0 -€16,441 -100%
Financial debts 170/4 €16,441 €0 -€16,441 -100%
Amounts payable within one year 42/48 €188,746 €140,912 -€47,834 -25.3%
Current portion of amounts payable after more than one year 42 €6,263 €0 -€6,263 -100%
Financial debts 43 €6,689 €6,503 -€186 -2.8%
Credit institutions 430/8 €6,689 €6,503 -€186 -2.8%
Trade debts 44 €34,259 €76,182 +€41,923 +122%
Suppliers 440/4 €34,259 €76,182 +€41,923 +122%
Taxes, remuneration and social security 45 €132,639 €52,367 -€80,272 -60.5%
Taxes 450/3 €103,542 €28,555 -€74,987 -72.4%
Remuneration and social security 454/9 €29,097 €23,812 -€5,285 -18.2%
Other amounts payable 47/48 €8,895 €5,860 -€3,035 -34.1%
Accrued charges and deferred income 492/3 €0 - =
Non-recurring operating income 76A €0 - =
Remuneration, social security and pensions 62 €236,563 €226,731 -€9,831 -4.2%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €40,733 €38,647 -€2,086 -5.1%
Other operating charges 640/8 €18,218 €16,140 -€2,078 -11.4%
Non-recurring operating charges 66A €20,006 €0 -€20,006 -100%
Gross operating margin 9900 €409,989 €97,859 -€312,130 -76.1%
Operating profit (loss) 9901 €94,468 -€183,660 -€278,128
Financial income 75/76B €85 €114 +€29 +33.8%
Recurring financial income 75 €85 €114 +€29 +33.8%
Financial charges 65/66B €5,060 €4,503 -€556 -11.0%
Recurring financial charges 65 €5,060 €4,503 -€556 -11.0%
Profit (loss) for the period before taxes 9903 €89,494 -€188,049 -€277,543
Income taxes 67/77 €27,536 €6,435 -€21,101 -76.6%
Profit (loss) for the period 9904 €61,957 -€194,485 -€256,442
Profit (loss) for the period to be appropriated 9905 €61,957 -€194,485 -€256,442

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€122,093 to €122,093

Midpoint €122,093 · adjusted equity only

Capitalisation rate 12% result over 3 years, excluding non-recurring income and charges earnings weight 50%

Adjusted equity €122,093
Indication €122,093

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€122,093
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€122,093

Capitalised earnings

net result for the year (9904)
2025
-€194,485
2024
€61,957
excluding non-recurring income and charges
€81,964
2023
€121,604
excluding non-recurring income and charges
€109,207
2022
€27,514
excluding non-recurring income and charges
€24,001
2021
€25,360
excluding non-recurring income and charges
€41,908
Average result, excluding non-recurring income and charges
-€1,105
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
not meaningful, as the average result is zero or negative

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 9 November 2026 via checked.be.