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FULLMARK: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

FULLMARK

BE 0431.207.758
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€219,089
2024 · €638,727-€419,638
Equity
€985,700
2024 · €1.4m-€430,911
Cash
€128,078
2024 · €480,291-€352,213
Balance sheet total
€2.5m
2024 · €3.3m-€758,385

Largest movements

2024 to 2025
Assets
  • Cash -€352,213

    down €352,213 (-73.3%), from €480,291 to €128,078

    mainly Contributions, distributions and other (-€650,000) and Trade debts (-€215,955)

  • Receivables within one year -€245,612

    down €245,612 (-13.4%), from €1.8m to €1.6m

    of which Trade receivables: -€230,052

  • Current investments -€100,000

    down €100,000 (-13.3%), from €750,000 to €650,000

  • Deferred charges and accrued income -€53,136

    down €53,136 (-37.0%), from €143,696 to €90,560

Equity and liabilities
  • Profit (loss) carried forward -€430,911

    down €430,911 (-38.9%), from €1.1m to €676,564

  • Trade debts -€215,955

    down €215,955 (-26.3%), from €822,420 to €606,465

  • Tax, wage and social debts -€59,278

    down €59,278 (-32.4%), from €182,679 to €123,401

    of which Taxes: -€63,190

  • Accrued charges and deferred income -€36,232

    down €36,232 (-39.7%), from €91,243 to €55,011

Income statement
  • Gross operating margin -€607,027

    down €607,027 (-33.9%), from €1.8m to €1.2m

  • Taxes -€138,476

    down €138,476 (-80.7%), from €171,551 to €33,075

  • Staff costs -€40,836

    down €40,836 (-4.1%), from €985,864 to €945,028

  • Write-downs -€34,411

    down €34,411, from €16,486 to -€17,925

  • Other operating charges +€18,517

    up €18,517 (+179.5%), from €10,318 to €28,835

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €638,727
Gross operating margin -€607,027
Staff costs +€40,836
Depreciation +€317
Write-downs +€34,411
Other operating charges -€18,517
Other operating items +€300
Financial income -€7,616
Financial charges -€817
Taxes +€138,476
Result 2025 €219,089

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€199,287
Investment +€98,500
Financing -€650,000
Cash 2024 €480,291
Net result for the year +€219,089
Depreciation +€8,924
Receivables within one year +€245,612
Deferred charges and accrued income +€53,136
Trade debts -€215,955
Tax, wage and social debts -€59,278
Advances received -€27,282
Other debts +€11,273
Accrued charges and deferred income -€36,232
Investment in fixed assets (net) -€1,500
Current investments +€100,000
Contributions, distributions and other -€650,000
Cash 2025 €128,078
Every line side by side 52 lines
Line Code 2024 2025 Change %
Total assets 20/58 €3,270,805 €2,512,420 -€758,385 -23.2%
Fixed assets 21/28 €36,711 €29,288 -€7,424 -20.2%
Tangible fixed assets 22/27 €33,492 €26,069 -€7,424 -22.2%
Plant, machinery and equipment 23 €2,737 €2,879 +€143 +5.2%
Furniture and vehicles 24 €30,756 €23,189 -€7,566 -24.6%
Financial fixed assets 28 €3,219 €3,219 = 0.0%
Current assets 29/58 €3,234,094 €2,483,132 -€750,961 -23.2%
Stocks and contracts in progress 3 €20,625 €20,625 = 0.0%
Stocks 30/36 €20,625 €20,625 = 0.0%
Amounts receivable within one year 40/41 €1,839,482 €1,593,870 -€245,612 -13.4%
Trade receivables 40 €1,263,984 €1,033,932 -€230,052 -18.2%
Other amounts receivable 41 €575,498 €559,938 -€15,560 -2.7%
Current investments 50/53 €750,000 €650,000 -€100,000 -13.3%
Cash at bank and in hand 54/58 €480,291 €128,078 -€352,213 -73.3%
Deferred charges and accrued income 490/1 €143,696 €90,560 -€53,136 -37.0%
Total equity and liabilities 10/49 €3,270,805 €2,512,420 -€758,385 -23.2%
Equity 10/15 €1,416,610 €985,700 -€430,911 -30.4%
Contributions 10/11 €62,000 €62,000 = 0.0%
Capital 10 €62,000 €62,000 = 0.0%
Issued capital 100 €62,000 €62,000 = 0.0%
Reserves 13 €247,136 €247,136 = 0.0%
Non-distributable reserves 130/1 €6,200 €6,200 = 0.0%
Legal reserve 130 €6,200 €6,200 = 0.0%
Distributable reserves 133 €240,936 €240,936 = 0.0%
Profit (loss) carried forward 14 €1,107,475 €676,564 -€430,911 -38.9%
Amounts payable 17/49 €1,854,195 €1,526,721 -€327,474 -17.7%
Amounts payable within one year 42/48 €1,762,952 €1,471,710 -€291,242 -16.5%
Trade debts 44 €822,420 €606,465 -€215,955 -26.3%
Suppliers 440/4 €822,420 €606,465 -€215,955 -26.3%
Advances received on contracts in progress 46 €119,126 €91,844 -€27,282 -22.9%
Taxes, remuneration and social security 45 €182,679 €123,401 -€59,278 -32.4%
Taxes 450/3 €78,098 €14,908 -€63,190 -80.9%
Remuneration and social security 454/9 €104,581 €108,492 +€3,912 +3.7%
Other amounts payable 47/48 €638,727 €650,000 +€11,273 +1.8%
Accrued charges and deferred income 492/3 €91,243 €55,011 -€36,232 -39.7%
Non-recurring operating income 76A €11 €0 -€11 -100.0%
Remuneration, social security and pensions 62 €985,864 €945,028 -€40,836 -4.1%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €9,240 €8,924 -€317 -3.4%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €16,486 -€17,925 -€34,411
Other operating charges 640/8 €10,318 €28,835 +€18,517 +179.5%
Non-recurring operating charges 66A €300 €0 -€300 -100.0%
Gross operating margin 9900 €1,792,451 €1,185,423 -€607,027 -33.9%
Operating profit (loss) 9901 €770,242 €220,562 -€549,681 -71.4%
Financial income 75/76B €40,583 €32,967 -€7,616 -18.8%
Recurring financial income 75 €40,583 €32,967 -€7,616 -18.8%
Non-recurring financial income 76B €0 - =
Financial charges 65/66B €547 €1,365 +€817 +149.3%
Recurring financial charges 65 €547 €1,365 +€817 +149.3%
Profit (loss) for the period before taxes 9903 €810,278 €252,164 -€558,114 -68.9%
Income taxes 67/77 €171,551 €33,075 -€138,476 -80.7%
Profit (loss) for the period 9904 €638,727 €219,089 -€419,638 -65.7%
Profit (loss) for the period to be appropriated 9905 €638,727 €219,089 -€419,638 -65.7%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 1 October 2026 via checked.be.