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François Massinon: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

François Massinon

BE 0768.309.977
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€14,362
2024 · €13,494+€868
Equity
€38,833
2024 · €24,471+€14,362
Cash
€29,404
2024 · €17,821+€11,583
Balance sheet total
€54,492
2024 · €41,730+€12,762

Largest movements

2024 to 2025
Assets
  • Cash +€11,583

    up €11,583 (+65.0%), from €17,821 to €29,404

    mainly Net result for the year (+€14,362) and Investment in fixed assets (net) (+€5,178)

  • Receivables within one year +€7,849

    up €7,849 (+52.7%), from €14,890 to €22,739

    of which Trade receivables: +€9,999

  • Tangible fixed assets -€6,670

    down €6,670 (-74.0%), from €9,019 to €2,349

Equity and liabilities
  • Profit (loss) carried forward +€14,362

    up €14,362 (+73.8%), from €19,471 to €33,833

  • Debts after one year -€2,498

    no longer reported in 2025 (was €2,498)

  • Tax, wage and social debts +€767

    up €767 (+17.4%), from €4,404 to €5,171

    of which Taxes: +€1,383

  • Trade debts +€667

    up €667 (+9.1%), from €7,323 to €7,990

Income statement
  • Gross operating margin +€7,993

    up €7,993 (+27.3%), from €29,274 to €37,267

  • Taxes +€7,806

    up €7,806, from -€2,906 to €4,900

  • Depreciation -€4,535

    down €4,535 (-75.2%), from €6,027 to €1,492

  • Other operating charges +€3,096

    up €3,096 (+27.4%), from €11,279 to €14,375

  • Financial charges -€661

    down €661 (-81.1%), from €815 to €154

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €13,494
Gross operating margin +€7,993
Depreciation +€4,535
Other operating charges -€3,096
Other operating items -€1,419
Financial charges +€661
Taxes -€7,806
Result 2025 €14,362
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€9,439
Investment +€5,178
Financing -€3,034
Cash 2024 €17,821
Net result for the year +€14,362
Depreciation +€1,492
Receivables within one year -€7,849
Trade debts +€667
Tax, wage and social debts +€767
Investment in fixed assets (net) +€5,178
Debts after one year -€2,498
Current portion of long-term debt -€536
Cash 2025 €29,404
brings cash intakes cash out
Every line side by side 34 lines
Line Code 2024 2025 Change %
Total assets 20/58 €41,730 €54,492 +€12,762 +30.6%
Fixed assets 21/28 €9,019 €2,349 -€6,670 -74.0%
Tangible fixed assets 22/27 €9,019 €2,349 -€6,670 -74.0%
Furniture and vehicles 24 €9,019 €2,349 -€6,670 -74.0%
Current assets 29/58 €32,711 €52,143 +€19,432 +59.4%
Amounts receivable within one year 40/41 €14,890 €22,739 +€7,849 +52.7%
Trade receivables 40 €3,094 €13,093 +€9,999 +323%
Other amounts receivable 41 €11,796 €9,646 -€2,150 -18.2%
Cash at bank and in hand 54/58 €17,821 €29,404 +€11,583 +65.0%
Total equity and liabilities 10/49 €41,730 €54,492 +€12,762 +30.6%
Equity 10/15 €24,471 €38,833 +€14,362 +58.7%
Contributions 10/11 €5,000 €5,000 = 0.0%
Profit (loss) carried forward 14 €19,471 €33,833 +€14,362 +73.8%
Amounts payable 17/49 €17,259 €15,659 -€1,600 -9.3%
Amounts payable after more than one year 17 €2,498 - -€2,498
Financial debts 170/4 €2,498 - -€2,498
Amounts payable within one year 42/48 €14,761 €15,659 +€898 +6.1%
Current portion of amounts payable after more than one year 42 €3,034 €2,498 -€536 -17.7%
Trade debts 44 €7,323 €7,990 +€667 +9.1%
Suppliers 440/4 €7,323 €7,990 +€667 +9.1%
Taxes, remuneration and social security 45 €4,404 €5,171 +€767 +17.4%
Taxes 450/3 €3,604 €4,987 +€1,383 +38.4%
Remuneration and social security 454/9 €800 €184 -€616 -77.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €6,027 €1,492 -€4,535 -75.2%
Other operating charges 640/8 €11,279 €14,375 +€3,096 +27.4%
Non-recurring operating charges 66A €565 €1,984 +€1,419 +251%
Gross operating margin 9900 €29,274 €37,267 +€7,993 +27.3%
Operating profit (loss) 9901 €11,403 €19,416 +€8,013 +70.3%
Financial charges 65/66B €815 €154 -€661 -81.1%
Recurring financial charges 65 €815 €154 -€661 -81.1%
Profit (loss) for the period before taxes 9903 €10,588 €19,262 +€8,674 +81.9%
Income taxes 67/77 -€2,906 €4,900 +€7,806
Profit (loss) for the period 9904 €13,494 €14,362 +€868 +6.4%
Profit (loss) for the period to be appropriated 9905 €13,494 €14,362 +€868 +6.4%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 17 October 2026 via checked.be.