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FORM'AD: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

FORM'AD

BE 0476.758.661
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€18,688
2024 · €15,405+€3,283
Equity
€201,531
2024 · €197,603+€3,928
Cash
€51,145
2024 · €66,050-€14,905
Balance sheet total
€234,490
2024 · €210,553+€23,938

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€51,239

    up €51,239 (+100%), from €51,233 to €102,472

    of which Other amounts receivable: +€26,151

  • Cash -€14,905

    down €14,905 (-22.6%), from €66,050 to €51,145

    mainly Receivables within one year (-€51,239) and Contributions, distributions and other (-€14,760)

  • Receivables after one year -€10,000

    down €10,000 (-12.3%), from €81,174 to €71,174

Equity and liabilities
  • Other debts +€14,760

    up €14,760, from €0 to €14,760

  • Current portion of long-term debt +€6,000

    new in 2025: €6,000

  • Reserves +€3,928

    up €3,928 (+2.2%), from €179,053 to €182,981

  • Trade debts -€2,850

    down €2,850 (-56.1%), from €5,077 to €2,227

Income statement
  • Taxes +€5,948

    up €5,948 (+308%), from €1,931 to €7,878

  • Gross operating margin +€5,505

    up €5,505 (+27.2%), from €20,227 to €25,733

  • Depreciation -€1,962

    down €1,962 (-41.7%), from €4,706 to €2,745

  • Financial charges -€985

    down €985 (-42.7%), from €2,306 to €1,321

  • Financial income +€667

    up €667 (+11.9%), from €5,586 to €6,253

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €15,405
Gross operating margin +€5,505
Depreciation +€1,962
Other operating charges +€112
Financial income +€667
Financial charges +€985
Taxes -€5,948
Result 2025 €18,688
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€5,082
Investment -€785
Financing -€9,038
Cash 2024 €66,050
Net result for the year +€18,688
Depreciation +€2,745
Receivables after one year +€10,000
Receivables within one year -€51,239
Deferred charges and accrued income +€437
Trade debts -€2,850
Tax, wage and social debts +€2,012
Other debts +€14,760
Accrued charges and deferred income +€366
Investment in fixed assets (net) -€785
Current portion of long-term debt +€6,000
Short-term financial debts -€278
Contributions, distributions and other -€14,760
Cash 2025 €51,145
brings cash intakes cash out
Every line side by side 43 lines
Line Code 2024 2025 Change %
Total assets 20/58 €210,553 €234,490 +€23,938 +11.4%
Fixed assets 21/28 €11,134 €9,174 -€1,959 -17.6%
Tangible fixed assets 22/27 €11,134 €9,174 -€1,959 -17.6%
Plant, machinery and equipment 23 €4,276 €4,155 -€120 -2.8%
Furniture and vehicles 24 €930 €316 -€614 -66.0%
Other tangible fixed assets 26 €5,928 €4,703 -€1,225 -20.7%
Current assets 29/58 €199,419 €225,316 +€25,897 +13.0%
Amounts receivable after more than one year 29 €81,174 €71,174 -€10,000 -12.3%
Other amounts receivable 291 €81,174 €71,174 -€10,000 -12.3%
Amounts receivable within one year 40/41 €51,233 €102,472 +€51,239 +100%
Trade receivables 40 €27,588 €52,676 +€25,088 +90.9%
Other amounts receivable 41 €23,645 €49,796 +€26,151 +111%
Cash at bank and in hand 54/58 €66,050 €51,145 -€14,905 -22.6%
Deferred charges and accrued income 490/1 €962 €525 -€437 -45.5%
Total equity and liabilities 10/49 €210,553 €234,490 +€23,938 +11.4%
Equity 10/15 €197,603 €201,531 +€3,928 +2.0%
Contributions 10/11 €18,550 €18,550 = 0.0%
Reserves 13 €179,053 €182,981 +€3,928 +2.2%
Distributable reserves 133 €179,053 €182,981 +€3,928 +2.2%
Profit (loss) carried forward 14 - €0 =
Amounts payable 17/49 €12,949 €32,959 +€20,010 +155%
Amounts payable within one year 42/48 €12,899 €32,543 +€19,644 +152%
Current portion of amounts payable after more than one year 42 - €6,000 +€6,000
Financial debts 43 €278 €0 -€278 -100%
Credit institutions 430/8 €278 €0 -€278 -100%
Trade debts 44 €5,077 €2,227 -€2,850 -56.1%
Suppliers 440/4 €5,077 €2,227 -€2,850 -56.1%
Taxes, remuneration and social security 45 €7,544 €9,556 +€2,012 +26.7%
Taxes 450/3 €7,544 €9,556 +€2,012 +26.7%
Other amounts payable 47/48 €0 €14,760 +€14,760
Accrued charges and deferred income 492/3 €50 €416 +€366 +726%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €4,706 €2,745 -€1,962 -41.7%
Other operating charges 640/8 €1,466 €1,355 -€112 -7.6%
Gross operating margin 9900 €20,227 €25,733 +€5,505 +27.2%
Operating profit (loss) 9901 €14,055 €21,633 +€7,578 +53.9%
Financial income 75/76B €5,586 €6,253 +€667 +11.9%
Recurring financial income 75 €5,586 €6,253 +€667 +11.9%
Financial charges 65/66B €2,306 €1,321 -€985 -42.7%
Recurring financial charges 65 €2,306 €1,321 -€985 -42.7%
Profit (loss) for the period before taxes 9903 €17,335 €26,566 +€9,231 +53.2%
Income taxes 67/77 €1,931 €7,878 +€5,948 +308%
Profit (loss) for the period 9904 €15,405 €18,688 +€3,283 +21.3%
Profit (loss) for the period to be appropriated 9905 €15,405 €18,688 +€3,283 +21.3%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 15 October 2026 via checked.be.