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F.L.P. PUBLICITE: what changed

BE 0476.491.714NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
-€51,502
2024 · -€2,836-€48,666
Equity
€131,204
2024 · €217,025-€85,821
Cash
€228,415
2024 · €285,519-€57,104
Balance sheet total
€452,855
2024 · €555,110-€102,255

Largest movements

2024 to 2025
Assets
  • Cash -€57,104

    down €57,104 (-20.0%), from €285,519 to €228,415

    mainly Net result for the year (-€51,502) and Contributions, distributions and other (-€34,319)

  • Receivables within one year -€15,605

    down €15,605 (-22.3%), from €69,935 to €54,330

    of which Trade receivables: -€16,788

  • Tangible fixed assets -€15,036

    down €15,036 (-9.5%), from €158,782 to €143,746

    of which Other tangible fixed assets: -€14,014

  • Financial fixed assets -€7,340

    down €7,340 (-21.8%), from €33,600 to €26,260

  • Deferred charges and accrued income -€7,171

    down €7,171 (-98.6%), from €7,275 to €104

Equity and liabilities
  • Profit (loss) carried forward -€51,502

    down €51,502 (-86.9%), from €59,294 to €7,792

  • Reserves -€34,319

    down €34,319 (-24.7%), from €139,131 to €104,812

    of which Distributable reserves: -€34,319

  • Other debts +€29,009

    up €29,009 (+18.7%), from €154,727 to €183,736

  • Trade debts -€25,114

    down €25,114 (-30.8%), from €81,531 to €56,417

  • Debts after one year -€8,103

    down €8,103 (-13.7%), from €59,319 to €51,216

Income statement
  • Purchases and services +€9.4m

    up €9.4m (+720%), from €1.3m to €10.7m

  • Turnover -€272,749

    down €272,749 (-21.4%), from €1.3m to €1.0m

  • Gross operating margin -€49,136

    down €49,136 (-34.1%), from €144,227 to €95,091

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 -€2,836
Gross operating margin -€49,136
Staff costs -€1,895
Depreciation +€952
Other operating charges +€47
Financial income +€1,086
Financial charges -€124
Taxes +€404
Result 2025 -€51,502
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations -€22,141
Investment +€7,339
Financing -€42,303
Cash 2024 €285,519
Net result for the year -€51,502
Depreciation +€15,036
Receivables within one year +€15,605
Deferred charges and accrued income +€7,171
Trade debts -€25,114
Tax, wage and social debts -€4,351
Other debts +€29,009
Accrued charges and deferred income -€7,994
Investment in fixed assets (net) +€7,339
Debts after one year -€8,103
Current portion of long-term debt +€119
Contributions, distributions and other -€34,319
Cash 2025 €228,415
brings cash intakes cash out
Every line side by side 48 lines
Line Code 2024 2025 Change %
Total assets 20/58 €555,110 €452,855 -€102,255 -18.4%
Fixed assets 21/28 €192,381 €170,006 -€22,375 -11.6%
Tangible fixed assets 22/27 €158,782 €143,746 -€15,036 -9.5%
Furniture and vehicles 24 €2,787 €1,766 -€1,021 -36.6%
Other tangible fixed assets 26 €155,994 €141,980 -€14,014 -9.0%
Financial fixed assets 28 €33,600 €26,260 -€7,340 -21.8%
Current assets 29/58 €362,729 €282,849 -€79,880 -22.0%
Amounts receivable within one year 40/41 €69,935 €54,330 -€15,605 -22.3%
Trade receivables 40 €69,864 €53,076 -€16,788 -24.0%
Other amounts receivable 41 €71 €1,254 +€1,183 +1,654%
Cash at bank and in hand 54/58 €285,519 €228,415 -€57,104 -20.0%
Deferred charges and accrued income 490/1 €7,275 €104 -€7,171 -98.6%
Total equity and liabilities 10/49 €555,110 €452,855 -€102,255 -18.4%
Equity 10/15 €217,025 €131,204 -€85,821 -39.5%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €139,131 €104,812 -€34,319 -24.7%
Non-distributable reserves 130/1 €1,860 €1,860 = 0.0%
Reserves not available under the articles 1311 €1,860 €1,860 = 0.0%
Distributable reserves 133 €137,271 €102,952 -€34,319 -25.0%
Profit (loss) carried forward 14 €59,294 €7,792 -€51,502 -86.9%
Amounts payable 17/49 €338,085 €321,651 -€16,434 -4.9%
Amounts payable after more than one year 17 €59,319 €51,216 -€8,103 -13.7%
Financial debts 170/4 €59,319 €51,216 -€8,103 -13.7%
Amounts payable within one year 42/48 €268,984 €268,647 -€337 -0.1%
Current portion of amounts payable after more than one year 42 €7,984 €8,103 +€119 +1.5%
Trade debts 44 €81,531 €56,417 -€25,114 -30.8%
Suppliers 440/4 €81,531 €56,417 -€25,114 -30.8%
Taxes, remuneration and social security 45 €24,742 €20,391 -€4,351 -17.6%
Taxes 450/3 €321 €437 +€116 +36.3%
Remuneration and social security 454/9 €24,421 €19,954 -€4,467 -18.3%
Other amounts payable 47/48 €154,727 €183,736 +€29,009 +18.7%
Accrued charges and deferred income 492/3 €9,782 €1,788 -€7,994 -81.7%
Turnover 70 €1,275,688 €1,002,939 -€272,749 -21.4%
Non-recurring operating income 76A €30,925 €17,574 -€13,351 -43.2%
Goods, raw materials, services and sundry goods 60/61 €1,307,969 €10,719,001 +€9.4m +720%
Remuneration, social security and pensions 62 €127,101 €128,996 +€1,895 +1.5%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €15,988 €15,036 -€952 -6.0%
Other operating charges 640/8 €2,494 €2,447 -€47 -1.9%
Gross operating margin 9900 €144,227 €95,091 -€49,136 -34.1%
Operating profit (loss) 9901 -€1,356 -€51,388 -€50,032 -3,689%
Financial income 75/76B €972 €2,058 +€1,086 +112%
Recurring financial income 75 €972 €2,058 +€1,086 +112%
Financial charges 65/66B €1,565 €1,689 +€124 +7.9%
Recurring financial charges 65 €1,565 €1,689 +€124 +7.9%
Profit (loss) for the period before taxes 9903 -€1,949 -€51,019 -€49,070 -2,518%
Income taxes 67/77 €887 €483 -€404 -45.6%
Profit (loss) for the period 9904 -€2,836 -€51,502 -€48,666 -1,716%
Profit (loss) for the period to be appropriated 9905 -€2,836 -€51,502 -€48,666 -1,716%

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€131,204 to €131,204

Midpoint €131,204 · adjusted equity only

Capitalisation rate 12% result over 3 years, excluding non-recurring income and charges earnings weight 50%

Adjusted equity €131,204
Indication €131,204

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€131,204
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€131,204

Capitalised earnings

net result for the year (9904)
2025
-€51,502
excluding non-recurring income and charges
-€69,076
2024
-€2,836
excluding non-recurring income and charges
-€33,761
2023
-€894
excluding non-recurring income and charges
-€14,953
2022
€12,499
excluding non-recurring income and charges
€14,206
2021
€42,954
Average result, excluding non-recurring income and charges
-€39,263
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
not meaningful, as the average result is zero or negative

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 12 November 2026 via checked.be.