Expressed Marketing: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
Expressed Marketing
Largest movements
- Cash -€22,380
down €22,380 (-34.1%), from €65,703 to €43,323
mainly Receivables within one year (-€14,686) and Tax, wage and social debts (-€7,561)
- Receivables within one year +€14,686
up €14,686 (+2,561%), from €573 to €15,259
- Tax, wage and social debts -€7,561
down €7,561 (-42.4%), from €17,846 to €10,285
- Other debts +€1,114
up €1,114 (+59.2%), from €1,880 to €2,994
- Reserves -€961
down €961 (-2.2%), from €43,827 to €42,866
- Gross operating margin -€46,423
down €46,423 (-79.6%), from €58,344 to €11,922
- Taxes -€9,652
down €9,652 (-79.3%), from €12,164 to €2,512
- Financial charges +€1,718
up €1,718 (+124%), from €1,390 to €3,107
- Depreciation -€888
no longer reported in 2025 (was €888)
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €66,458 | €59,376 | -€7,083 | -10.7% |
| Current assets | 29/58 | €66,458 | €59,376 | -€7,083 | -10.7% |
| Amounts receivable within one year | 40/41 | €573 | €15,259 | +€14,686 | +2,561% |
| Trade receivables | 40 | €573 | €15,259 | +€14,686 | +2,561% |
| Cash at bank and in hand | 54/58 | €65,703 | €43,323 | -€22,380 | -34.1% |
| Deferred charges and accrued income | 490/1 | €181 | €793 | +€612 | +337% |
| Total equity and liabilities | 10/49 | €66,458 | €59,376 | -€7,083 | -10.7% |
| Equity | 10/15 | €44,827 | €43,866 | -€961 | -2.1% |
| Contributions | 10/11 | €1,000 | €1,000 | = | 0.0% |
| Reserves | 13 | €43,827 | €42,866 | -€961 | -2.2% |
| Distributable reserves | 133 | €43,827 | €42,866 | -€961 | -2.2% |
| Amounts payable | 17/49 | €21,631 | €15,509 | -€6,122 | -28.3% |
| Amounts payable within one year | 42/48 | €21,631 | €15,509 | -€6,122 | -28.3% |
| Trade debts | 44 | €1,904 | €2,230 | +€325 | +17.1% |
| Suppliers | 440/4 | €1,904 | €2,230 | +€325 | +17.1% |
| Taxes, remuneration and social security | 45 | €17,846 | €10,285 | -€7,561 | -42.4% |
| Taxes | 450/3 | €17,846 | €10,285 | -€7,561 | -42.4% |
| Other amounts payable | 47/48 | €1,880 | €2,994 | +€1,114 | +59.2% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €888 | - | -€888 | |
| Other operating charges | 640/8 | €75 | €120 | +€45 | +59.3% |
| Gross operating margin | 9900 | €58,344 | €11,922 | -€46,423 | -79.6% |
| Operating profit (loss) | 9901 | €57,381 | €11,802 | -€45,579 | -79.4% |
| Financial charges | 65/66B | €1,390 | €3,107 | +€1,718 | +124% |
| Recurring financial charges | 65 | €1,390 | €3,107 | +€1,718 | +124% |
| Profit (loss) for the period before taxes | 9903 | €55,991 | €8,694 | -€47,297 | -84.5% |
| Income taxes | 67/77 | €12,164 | €2,512 | -€9,652 | -79.3% |
| Profit (loss) for the period | 9904 | €43,827 | €6,182 | -€37,645 | -85.9% |
| Profit (loss) for the period to be appropriated | 9905 | €43,827 | €6,182 | -€37,645 | -85.9% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 29 October 2026 via checked.be.