EVOLUTION MARKETING: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
EVOLUTION MARKETING
Largest movements
- Cash -€1.2m
down €1.2m (-63.9%), from €1.9m to €683,867
mainly Contributions, distributions and other (-€1.1m) and Current investments (-€1.0m)
- Current investments +€1.0m
new in 2025: €1.0m
- Receivables within one year -€798,414
down €798,414 (-30.9%), from €2.6m to €1.8m
of which Trade receivables: -€634,858
- Tangible fixed assets -€81,466
down €81,466 (-14.7%), from €552,828 to €471,362
of which Land and buildings: -€197,363
- Trade debts -€694,199
down €694,199 (-67.4%), from €1.0m to €335,584
of which Suppliers: -€975,807
- Reserves -€495,923
down €495,923 (-18.3%), from €2.7m to €2.2m
of which Distributable reserves: -€495,923
- Tax, wage and social debts +€52,488
up €52,488 (+23.7%), from €221,035 to €273,523
of which Taxes: +€55,320
- Gross operating margin +€713,193
up €713,193 (+40.5%), from €1.8m to €2.5m
- Financial charges +€277,962
up €277,962 (+518.1%), from €53,650 to €331,612
of which Non-recurring financial charges: +€209,622
- Taxes +€213,925
up €213,925 (+107.0%), from €200,000 to €413,925
- Staff costs +€67,427
up €67,427 (+7.9%), from €858,846 to €926,273
- Provisions +€49,153
new in 2025: €49,153
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Cash bridge derived
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €5,200,200 | €4,110,017 | -€1.1m | -21.0% |
| Fixed assets | 21/28 | €710,768 | €629,302 | -€81,466 | -11.5% |
| Tangible fixed assets | 22/27 | €552,828 | €471,362 | -€81,466 | -14.7% |
| Land and buildings | 22 | €444,694 | €247,331 | -€197,363 | -44.4% |
| Plant, machinery and equipment | 23 | €63,175 | €86,747 | +€23,572 | +37.3% |
| Furniture and vehicles | 24 | €44,959 | €137,284 | +€92,325 | +205.4% |
| Financial fixed assets | 28 | €157,940 | €157,940 | = | 0.0% |
| Current assets | 29/58 | €4,489,432 | €3,480,715 | -€1.0m | -22.5% |
| Amounts receivable within one year | 40/41 | €2,583,512 | €1,785,098 | -€798,414 | -30.9% |
| Trade receivables | 40 | €2,047,779 | €1,412,921 | -€634,858 | -31.0% |
| Other amounts receivable | 41 | €535,733 | €372,177 | -€163,556 | -30.5% |
| Current investments | 50/53 | - | €1,000,000 | +€1.0m | |
| Cash at bank and in hand | 54/58 | €1,894,449 | €683,867 | -€1.2m | -63.9% |
| Deferred charges and accrued income | 490/1 | €11,471 | €11,750 | +€279 | +2.4% |
| Total equity and liabilities | 10/49 | €5,200,200 | €4,110,017 | -€1.1m | -21.0% |
| Equity | 10/15 | €3,947,055 | €3,451,132 | -€495,923 | -12.6% |
| Contributions | 10/11 | €12,400 | €12,400 | = | 0.0% |
| Reserves | 13 | €2,716,564 | €2,220,641 | -€495,923 | -18.3% |
| Non-distributable reserves | 130/1 | €1,860 | €1,860 | = | 0.0% |
| Reserves not available under the articles | 1311 | €1,860 | €1,860 | = | 0.0% |
| Distributable reserves | 133 | €2,714,704 | €2,218,781 | -€495,923 | -18.3% |
| Profit (loss) carried forward | 14 | €1,218,091 | €1,218,091 | = | 0.0% |
| Provisions and deferred taxes | 16 | - | €49,153 | +€49,153 | |
| Provisions for liabilities and charges | 160/5 | - | €49,153 | +€49,153 | |
| Taxes | 161 | - | €49,153 | +€49,153 | |
| Amounts payable | 17/49 | €1,253,145 | €609,732 | -€643,413 | -51.3% |
| Amounts payable within one year | 42/48 | €1,253,145 | €609,648 | -€643,497 | -51.4% |
| Current portion of amounts payable after more than one year | 42 | €2,123 | - | -€2,123 | |
| Trade debts | 44 | €1,029,783 | €335,584 | -€694,199 | -67.4% |
| Suppliers | 440/4 | €1,029,783 | €53,976 | -€975,807 | -94.8% |
| Bills of exchange payable | 441 | - | €281,608 | +€281,608 | |
| Taxes, remuneration and social security | 45 | €221,035 | €273,523 | +€52,488 | +23.7% |
| Taxes | 450/3 | €124,485 | €179,805 | +€55,320 | +44.4% |
| Remuneration and social security | 454/9 | €96,550 | €93,718 | -€2,832 | -2.9% |
| Other amounts payable | 47/48 | €204 | €541 | +€337 | +165.2% |
| Accrued charges and deferred income | 492/3 | - | €84 | +€84 | |
| Remuneration, social security and pensions | 62 | €858,846 | €926,273 | +€67,427 | +7.9% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €154,932 | €161,327 | +€6,395 | +4.1% |
| Provisions for liabilities and charges: additions (uses and reversals) | 635/8 | - | €49,153 | +€49,153 | |
| Other operating charges | 640/8 | €10,805 | €7,471 | -€3,334 | -30.9% |
| Gross operating margin | 9900 | €1,760,249 | €2,473,442 | +€713,193 | +40.5% |
| Operating profit (loss) | 9901 | €735,666 | €1,329,218 | +€593,552 | +80.7% |
| Financial income | 75/76B | €7,486 | €33,981 | +€26,495 | +353.9% |
| Recurring financial income | 75 | €7,486 | €16,149 | +€8,663 | +115.7% |
| Non-recurring financial income | 76B | - | €17,832 | +€17,832 | |
| Financial charges | 65/66B | €53,650 | €331,612 | +€277,962 | +518.1% |
| Recurring financial charges | 65 | €52,652 | €120,992 | +€68,340 | +129.8% |
| Non-recurring financial charges | 66B | €998 | €210,620 | +€209,622 | +21004.2% |
| Profit (loss) for the period before taxes | 9903 | €689,502 | €1,031,587 | +€342,085 | +49.6% |
| Income taxes | 67/77 | €200,000 | €413,925 | +€213,925 | +107.0% |
| Profit (loss) for the period | 9904 | €489,502 | €617,662 | +€128,160 | +26.2% |
| Profit (loss) for the period to be appropriated | 9905 | €489,502 | €617,662 | +€128,160 | +26.2% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 12 October 2026 via checked.be.