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DIALOGUE PUBLICITE: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

DIALOGUE PUBLICITE

BE 0430.373.162
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€43,155
2024 · €20,548+€22,607
Equity
€83,359
2024 · €57,575+€25,784
Cash
€19,514
2024 · €32,807-€13,293
Balance sheet total
€147,111
2024 · €121,987+€25,124

Largest movements

2024 to 2025
Assets
  • Current investments +€40,054

    up €40,054 (+89,009%), from €45 to €40,099

  • Cash -€13,293

    down €13,293 (-40.5%), from €32,807 to €19,514

    mainly Current investments (-€40,054) and Contributions, distributions and other (-€17,372)

  • Receivables within one year -€2,519

    down €2,519 (-3.2%), from €78,214 to €75,695

    of which Trade receivables: -€16,151

Equity and liabilities
  • Reserves +€25,784

    up €25,784 (+66.2%), from €38,920 to €64,704

  • Trade debts +€4,193

    up €4,193 (+10.4%), from €40,325 to €44,518

  • Debts after one year -€2,662

    down €2,662 (-46.8%), from €5,684 to €3,022

  • Tax, wage and social debts -€2,316

    down €2,316 (-14.6%), from €15,858 to €13,542

Income statement
  • Gross operating margin +€29,170

    up €29,170 (+64.9%), from €44,927 to €74,097

  • Taxes +€12,997

    up €12,997 (+138%), from €9,417 to €22,414

  • Other operating charges -€860

    down €860 (-42.3%), from €2,032 to €1,172

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €20,548
Gross operating margin +€29,170
Depreciation -€447
Other operating charges +€860
Other operating items +€5,652
Financial income +€100
Financial charges +€269
Taxes -€12,997
Result 2025 €43,155
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€52,528
Investment -€45,905
Financing -€19,917
Cash 2024 €32,807
Net result for the year +€43,155
Depreciation +€5,000
Receivables within one year +€2,519
Smaller working-capital items -€23
Trade debts +€4,193
Tax, wage and social debts -€2,316
Investment in fixed assets (net) -€5,850
Current investments -€40,054
Debts after one year -€2,662
Current portion of long-term debt +€117
Contributions, distributions and other -€17,372
Cash 2025 €19,514
brings cash intakes cash out
Every line side by side 41 lines
Line Code 2024 2025 Change %
Total assets 20/58 €121,987 €147,111 +€25,124 +20.6%
Fixed assets 21/28 €9,802 €10,652 +€850 +8.7%
Tangible fixed assets 22/27 €9,802 €10,652 +€850 +8.7%
Furniture and vehicles 24 €7,263 €5,345 -€1,918 -26.4%
Other tangible fixed assets 26 €2,539 €5,307 +€2,768 +109%
Current assets 29/58 €112,185 €136,459 +€24,274 +21.6%
Amounts receivable within one year 40/41 €78,214 €75,695 -€2,519 -3.2%
Trade receivables 40 €74,719 €58,568 -€16,151 -21.6%
Other amounts receivable 41 €3,495 €17,127 +€13,632 +390%
Current investments 50/53 €45 €40,099 +€40,054 +89,009%
Cash at bank and in hand 54/58 €32,807 €19,514 -€13,293 -40.5%
Deferred charges and accrued income 490/1 €1,119 €1,150 +€31 +2.8%
Total equity and liabilities 10/49 €121,987 €147,111 +€25,124 +20.6%
Equity 10/15 €57,575 €83,359 +€25,784 +44.8%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €38,920 €64,704 +€25,784 +66.2%
Distributable reserves 133 €38,920 €64,704 +€25,784 +66.2%
Profit (loss) carried forward 14 €55 €55 +€0 +0.1%
Amounts payable 17/49 €64,412 €63,752 -€660 -1.0%
Amounts payable after more than one year 17 €5,684 €3,022 -€2,662 -46.8%
Financial debts 170/4 €5,684 €3,022 -€2,662 -46.8%
Amounts payable within one year 42/48 €58,728 €60,721 +€1,993 +3.4%
Current portion of amounts payable after more than one year 42 €2,545 €2,662 +€117 +4.6%
Trade debts 44 €40,325 €44,518 +€4,193 +10.4%
Suppliers 440/4 €40,325 €44,518 +€4,193 +10.4%
Taxes, remuneration and social security 45 €15,858 €13,542 -€2,316 -14.6%
Taxes 450/3 €15,858 €13,542 -€2,316 -14.6%
Accrued charges and deferred income 492/3 - €9 +€9
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €4,553 €5,000 +€447 +9.8%
Other operating charges 640/8 €2,032 €1,172 -€860 -42.3%
Non-recurring operating charges 66A €5,652 - -€5,652
Gross operating margin 9900 €44,927 €74,097 +€29,170 +64.9%
Operating profit (loss) 9901 €32,690 €67,925 +€35,235 +108%
Financial income 75/76B €455 €555 +€100 +21.9%
Recurring financial income 75 €455 €555 +€100 +21.9%
Financial charges 65/66B €3,180 €2,911 -€269 -8.5%
Recurring financial charges 65 €3,180 €2,911 -€269 -8.5%
Profit (loss) for the period before taxes 9903 €29,965 €65,569 +€35,604 +119%
Income taxes 67/77 €9,417 €22,414 +€12,997 +138%
Profit (loss) for the period 9904 €20,548 €43,155 +€22,607 +110%
Profit (loss) for the period to be appropriated 9905 €20,548 €43,155 +€22,607 +110%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 29 October 2026 via checked.be.