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Cunning Plan: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Cunning Plan

BE 0694.879.888
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€88,549
2024 · €43,862+€44,688
Equity
€250,626
2024 · €194,027+€56,599
Cash
€251,334
2024 · €217,813+€33,521
Balance sheet total
€541,549
2024 · €459,001+€82,549

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€53,842

    up €53,842 (+98.6%), from €54,627 to €108,469

    of which Trade receivables: +€62,006

  • Cash +€33,521

    up €33,521 (+15.4%), from €217,813 to €251,334

    mainly Net result for the year (+€88,549) and Accrued charges and deferred income (+€65,646)

  • Tangible fixed assets -€6,825

    down €6,825 (-3.7%), from €183,968 to €177,143

Equity and liabilities
  • Accrued charges and deferred income +€65,646

    up €65,646 (+11,835%), from €555 to €66,200

  • Reserves +€56,599

    up €56,599 (+29.3%), from €193,277 to €249,876

  • Trade debts -€30,837

    down €30,837 (-99.4%), from €31,025 to €188

  • Debts after one year -€23,879

    down €23,879 (-11.9%), from €199,929 to €176,050

  • Tax, wage and social debts +€13,455

    up €13,455 (+65.6%), from €20,519 to €33,974

    of which Taxes: +€13,455

Income statement
  • Other operating charges -€35,319

    down €35,319 (-97.6%), from €36,177 to €858

  • Gross operating margin +€32,156

    up €32,156 (+32.4%), from €99,118 to €131,273

  • Taxes +€11,940

    up €11,940 (+104%), from €11,495 to €23,435

  • Financial charges +€7,850

    up €7,850 (+248%), from €3,165 to €11,015

  • Depreciation +€2,997

    up €2,997 (+67.8%), from €4,418 to €7,415

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €43,862
Gross operating margin +€32,156
Depreciation -€2,997
Other operating charges +€35,319
Financial income -€0
Financial charges -€7,850
Taxes -€11,940
Result 2025 €88,549
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€80,001
Investment -€2,590
Financing -€43,890
Cash 2024 €217,813
Net result for the year +€88,549
Depreciation +€7,415
Receivables within one year -€53,842
Deferred charges and accrued income -€10
Trade debts -€30,837
Tax, wage and social debts +€13,455
Other debts -€10,375
Accrued charges and deferred income +€65,646
Investment in fixed assets (net) -€2,590
Debts after one year -€23,879
Current portion of long-term debt +€11,940
Contributions, distributions and other -€31,950
Cash 2025 €251,334
brings cash intakes cash out
Every line side by side 43 lines
Line Code 2024 2025 Change %
Total assets 20/58 €459,001 €541,549 +€82,549 +18.0%
Fixed assets 21/28 €186,468 €181,643 -€4,825 -2.6%
Tangible fixed assets 22/27 €183,968 €177,143 -€6,825 -3.7%
Land and buildings 22 €177,075 €173,851 -€3,224 -1.8%
Plant, machinery and equipment 23 €5,340 €2,438 -€2,901 -54.3%
Furniture and vehicles 24 €1,553 €854 -€699 -45.0%
Financial fixed assets 28 €2,500 €4,500 +€2,000 +80.0%
Current assets 29/58 €272,533 €359,906 +€87,373 +32.1%
Amounts receivable within one year 40/41 €54,627 €108,469 +€53,842 +98.6%
Trade receivables 40 €42,327 €104,333 +€62,006 +146%
Other amounts receivable 41 €12,299 €4,135 -€8,164 -66.4%
Cash at bank and in hand 54/58 €217,813 €251,334 +€33,521 +15.4%
Deferred charges and accrued income 490/1 €93 €103 +€10 +11.1%
Total equity and liabilities 10/49 €459,001 €541,549 +€82,549 +18.0%
Equity 10/15 €194,027 €250,626 +€56,599 +29.2%
Contributions 10/11 €750 €750 = 0.0%
Reserves 13 €193,277 €249,876 +€56,599 +29.3%
Distributable reserves 133 €193,277 €249,876 +€56,599 +29.3%
Profit (loss) carried forward 14 €0 €0 =
Amounts payable 17/49 €264,974 €290,923 +€25,950 +9.8%
Amounts payable after more than one year 17 €199,929 €176,050 -€23,879 -11.9%
Financial debts 170/4 €199,929 €176,050 -€23,879 -11.9%
Amounts payable within one year 42/48 €64,490 €48,673 -€15,817 -24.5%
Current portion of amounts payable after more than one year 42 - €11,940 +€11,940
Trade debts 44 €31,025 €188 -€30,837 -99.4%
Suppliers 440/4 €31,025 €188 -€30,837 -99.4%
Taxes, remuneration and social security 45 €20,519 €33,974 +€13,455 +65.6%
Taxes 450/3 €19,019 €32,474 +€13,455 +70.7%
Remuneration and social security 454/9 €1,500 €1,500 = 0.0%
Other amounts payable 47/48 €12,947 €2,572 -€10,375 -80.1%
Accrued charges and deferred income 492/3 €555 €66,200 +€65,646 +11,835%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €4,418 €7,415 +€2,997 +67.8%
Other operating charges 640/8 €36,177 €858 -€35,319 -97.6%
Gross operating margin 9900 €99,118 €131,273 +€32,156 +32.4%
Operating profit (loss) 9901 €58,522 €123,000 +€64,478 +110%
Financial income 75/76B €0 €0 -€0 -92.5%
Recurring financial income 75 €0 €0 -€0 -92.5%
Financial charges 65/66B €3,165 €11,015 +€7,850 +248%
Recurring financial charges 65 €3,165 €11,015 +€7,850 +248%
Profit (loss) for the period before taxes 9903 €55,357 €111,985 +€56,628 +102%
Income taxes 67/77 €11,495 €23,435 +€11,940 +104%
Profit (loss) for the period 9904 €43,862 €88,549 +€44,688 +102%
Profit (loss) for the period to be appropriated 9905 €43,862 €88,549 +€44,688 +102%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 13 October 2026 via checked.be.