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CTR - MEDIA: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

CTR - MEDIA

BE 0432.916.146
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€7,495
2024 · -€24,394+€31,889
Equity
€729,141
2024 · €2.3m-€1.6m
Cash
€176,790
2024 · €1.9m-€1.8m
Balance sheet total
€1.3m
2024 · €2.8m-€1.5m

Largest movements

2024 to 2025
Assets
  • Cash -€1.8m

    down €1.8m (-90.8%), from €1.9m to €176,790

    mainly Contributions, distributions and other (-€1.6m) and Investment in fixed assets (net) (-€174,253)

  • Receivables within one year +€146,132

    up €146,132 (+25.8%), from €566,467 to €712,599

    of which Trade receivables: +€149,432

  • Intangible fixed assets +€75,715

    up €75,715 (+29.5%), from €256,275 to €331,990

Equity and liabilities
  • Reserves -€1.6m

    down €1.6m (-68.7%), from €2.3m to €727,846

    of which Distributable reserves: -€1.6m

  • Trade debts +€76,434

    up €76,434 (+23.9%), from €319,626 to €396,060

Income statement
  • Purchases and services +€351,288

    up €351,288 (+12.4%), from €2.8m to €3.2m

  • Turnover +€151,553

    up €151,553 (+13.4%), from €1.1m to €1.3m

  • Gross operating margin -€87,332

    down €87,332 (-10.5%), from €832,955 to €745,623

  • Depreciation -€72,440

    down €72,440 (-43.8%), from €165,356 to €92,916

  • Staff costs -€34,484

    down €34,484 (-5.4%), from €638,601 to €604,117

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€24,394
Gross operating margin -€87,332
Staff costs +€34,484
Depreciation +€72,440
Write-downs +€779
Other operating charges -€2,335
Other operating items -€650
Financial income -€16,701
Financial charges -€133
Taxes +€31,337
Result 2025 €7,495

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€19,267
Investment -€174,253
Financing -€1.6m
Cash 2024 €1.9m
Net result for the year +€7,495
Depreciation +€92,916
Receivables within one year -€146,132
Deferred charges and accrued income -€10,560
Trade debts +€76,434
Smaller working-capital items -€886
Investment in fixed assets (net) -€174,253
Contributions, distributions and other -€1.6m
Cash 2025 €176,790
Every line side by side 48 lines
Line Code 2024 2025 Change %
Total assets 20/58 €2,768,176 €1,251,219 -€1.5m -54.8%
Fixed assets 21/28 €259,533 €340,870 +€81,337 +31.3%
Intangible fixed assets 21 €256,275 €331,990 +€75,715 +29.5%
Tangible fixed assets 22/27 €3,258 €8,880 +€5,622 +172.6%
Plant, machinery and equipment 23 €3,258 €8,880 +€5,622 +172.6%
Furniture and vehicles 24 €0 €0 =
Current assets 29/58 €2,508,643 €910,349 -€1.6m -63.7%
Amounts receivable within one year 40/41 €566,467 €712,599 +€146,132 +25.8%
Trade receivables 40 €557,967 €707,399 +€149,432 +26.8%
Other amounts receivable 41 €8,500 €5,200 -€3,300 -38.8%
Cash at bank and in hand 54/58 €1,931,776 €176,790 -€1.8m -90.8%
Deferred charges and accrued income 490/1 €10,400 €20,960 +€10,560 +101.5%
Total equity and liabilities 10/49 €2,768,176 €1,251,219 -€1.5m -54.8%
Equity 10/15 €2,321,646 €729,141 -€1.6m -68.6%
Contributions 10/11 €62,000 €62,000 = 0.0%
Capital 10 €62,000 €62,000 = 0.0%
Issued capital 100 €62,000 €62,000 = 0.0%
Reserves 13 €2,327,846 €727,846 -€1.6m -68.7%
Non-distributable reserves 130/1 €6,200 €6,200 = 0.0%
Legal reserve 130 €6,200 €6,200 = 0.0%
Distributable reserves 133 €2,321,646 €721,646 -€1.6m -68.9%
Profit (loss) carried forward 14 -€68,200 -€60,705 +€7,495 +11.0%
Amounts payable 17/49 €446,530 €522,078 +€75,548 +16.9%
Amounts payable within one year 42/48 €446,530 €522,078 +€75,548 +16.9%
Trade debts 44 €319,626 €396,060 +€76,434 +23.9%
Suppliers 440/4 €319,626 €396,060 +€76,434 +23.9%
Taxes, remuneration and social security 45 €124,319 €123,016 -€1,303 -1.0%
Taxes 450/3 €54,124 €39,308 -€14,817 -27.4%
Remuneration and social security 454/9 €70,195 €83,709 +€13,514 +19.3%
Other amounts payable 47/48 €2,585 €3,001 +€417 +16.1%
Turnover 70 €1,133,524 €1,285,076 +€151,553 +13.4%
Non-recurring operating income 76A - €58 +€58
Goods, raw materials, services and sundry goods 60/61 €2,836,028 €3,187,316 +€351,288 +12.4%
Remuneration, social security and pensions 62 €638,601 €604,117 -€34,484 -5.4%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €165,356 €92,916 -€72,440 -43.8%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 - -€779 -€779
Other operating charges 640/8 €37,904 €40,238 +€2,335 +6.2%
Non-recurring operating charges 66A - €650 +€650
Gross operating margin 9900 €832,955 €745,623 -€87,332 -10.5%
Operating profit (loss) 9901 -€8,907 €8,480 +€17,386
Financial income 75/76B €33,943 €17,241 -€16,701 -49.2%
Recurring financial income 75 €33,943 €17,241 -€16,701 -49.2%
Financial charges 65/66B €2,558 €2,691 +€133 +5.2%
Recurring financial charges 65 €2,558 €2,691 +€133 +5.2%
Profit (loss) for the period before taxes 9903 €22,478 €23,030 +€552 +2.5%
Income taxes 67/77 €46,871 €15,535 -€31,337 -66.9%
Profit (loss) for the period 9904 -€24,394 €7,495 +€31,889
Profit (loss) for the period to be appropriated 9905 -€24,394 €7,495 +€31,889

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 5 October 2026 via checked.be.