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CREATIVE STRATEGY: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

CREATIVE STRATEGY

BE 0783.858.681
NACE 73.300, Public relations and communication consultancy
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€1,144
2024 · €14,891-€16,035
Equity
€59,606
2024 · €76,751-€17,144
Cash
€56,160
2024 · €63,229-€7,069
Balance sheet total
€91,503
2024 · €94,909-€3,405

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€9,132

    up €9,132 (+43.3%), from €21,085 to €30,217

    of which Other amounts receivable: +€5,235

  • Cash -€7,069

    down €7,069 (-11.2%), from €63,229 to €56,160

    mainly Contributions, distributions and other (-€16,000) and Receivables within one year (-€9,132)

  • Tangible fixed assets -€2,749

    down €2,749 (-43.3%), from €6,354 to €3,605

    of which Furniture and vehicles: -€2,304

  • Deferred charges and accrued income -€2,719

    down €2,719 (-64.1%), from €4,240 to €1,521

Equity and liabilities
  • Reserves -€16,000

    down €16,000 (-22.2%), from €72,000 to €56,000

  • Other debts +€14,361

    up €14,361 (+399.7%), from €3,593 to €17,954

  • Profit (loss) carried forward -€1,144

    down €1,144, from €751 to -€394

  • Trade debts -€1,091

    down €1,091 (-12.8%), from €8,551 to €7,460

Income statement
  • Gross operating margin -€22,491

    down €22,491 (-55.8%), from €40,312 to €17,821

  • Taxes -€6,162

    down €6,162 (-97.9%), from €6,294 to €132

  • Depreciation +€850

    up €850 (+30.3%), from €2,807 to €3,657

  • Staff costs -€797

    down €797 (-5.5%), from €14,577 to €13,780

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €14,891
Gross operating margin -€22,491
Staff costs +€797
Depreciation -€850
Other operating charges +€149
Financial income +€129
Financial charges +€68
Taxes +€6,162
Result 2025 -€1,144

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€9,839
Investment -€908
Financing -€16,000
Cash 2024 €63,229
Net result for the year -€1,144
Depreciation +€3,657
Receivables within one year -€9,132
Deferred charges and accrued income +€2,719
Trade debts -€1,091
Tax, wage and social debts +€806
Other debts +€14,361
Accrued charges and deferred income -€337
Investment in fixed assets (net) -€908
Contributions, distributions and other -€16,000
Cash 2025 €56,160
Every line side by side 39 lines
Line Code 2024 2025 Change %
Total assets 20/58 €94,909 €91,503 -€3,405 -3.6%
Fixed assets 21/28 €6,354 €3,605 -€2,749 -43.3%
Tangible fixed assets 22/27 €6,354 €3,605 -€2,749 -43.3%
Plant, machinery and equipment 23 €2,077 €1,631 -€445 -21.5%
Furniture and vehicles 24 €4,278 €1,974 -€2,304 -53.9%
Current assets 29/58 €88,554 €87,898 -€656 -0.7%
Amounts receivable within one year 40/41 €21,085 €30,217 +€9,132 +43.3%
Trade receivables 40 €21,085 €24,982 +€3,897 +18.5%
Other amounts receivable 41 - €5,235 +€5,235
Cash at bank and in hand 54/58 €63,229 €56,160 -€7,069 -11.2%
Deferred charges and accrued income 490/1 €4,240 €1,521 -€2,719 -64.1%
Total equity and liabilities 10/49 €94,909 €91,503 -€3,405 -3.6%
Equity 10/15 €76,751 €59,606 -€17,144 -22.3%
Contributions 10/11 €4,000 €4,000 = 0.0%
Reserves 13 €72,000 €56,000 -€16,000 -22.2%
Distributable reserves 133 €72,000 €56,000 -€16,000 -22.2%
Profit (loss) carried forward 14 €751 -€394 -€1,144
Amounts payable 17/49 €18,158 €31,897 +€13,739 +75.7%
Amounts payable within one year 42/48 €17,821 €31,897 +€14,076 +79.0%
Trade debts 44 €8,551 €7,460 -€1,091 -12.8%
Suppliers 440/4 €8,551 €7,460 -€1,091 -12.8%
Taxes, remuneration and social security 45 €5,677 €6,483 +€806 +14.2%
Taxes 450/3 €3,597 €5,896 +€2,298 +63.9%
Remuneration and social security 454/9 €2,079 €587 -€1,492 -71.8%
Other amounts payable 47/48 €3,593 €17,954 +€14,361 +399.7%
Accrued charges and deferred income 492/3 €337 - -€337
Remuneration, social security and pensions 62 €14,577 €13,780 -€797 -5.5%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €2,807 €3,657 +€850 +30.3%
Other operating charges 640/8 €649 €499 -€149 -23.0%
Gross operating margin 9900 €40,312 €17,821 -€22,491 -55.8%
Operating profit (loss) 9901 €22,279 -€116 -€22,394
Financial income 75/76B €0 €129 +€129 +642850.0%
Recurring financial income 75 €0 €129 +€129 +642850.0%
Financial charges 65/66B €1,094 €1,025 -€68 -6.3%
Recurring financial charges 65 €1,094 €1,025 -€68 -6.3%
Profit (loss) for the period before taxes 9903 €21,185 -€1,012 -€22,197
Income taxes 67/77 €6,294 €132 -€6,162 -97.9%
Profit (loss) for the period 9904 €14,891 -€1,144 -€16,035
Profit (loss) for the period to be appropriated 9905 €14,891 -€1,144 -€16,035

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 12 October 2026 via checked.be.