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CREATIVE MEDIA: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

CREATIVE MEDIA

BE 0860.711.979
NACE 73.300, Public relations and communication consultancy
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€268
2024 · €837-€1,104
Equity
€33,307
2024 · €66,248-€32,941
Cash
€17,877
2024 · €7,269+€10,608
Balance sheet total
€92,685
2024 · €80,604+€12,081

Largest movements

2024 to 2025
Assets
  • Cash +€10,608

    up €10,608 (+145.9%), from €7,269 to €17,877

    mainly Other debts (+€32,673) and Accrued charges and deferred income (+€8,288)

  • Receivables within one year +€5,498

    up €5,498 (+9.9%), from €55,557 to €61,056

    of which Trade receivables: +€16,414

  • Tangible fixed assets -€4,025

    down €4,025 (-22.6%), from €17,777 to €13,752

    of which Furniture and vehicles: -€3,868

Equity and liabilities
  • Reserves -€32,673

    down €32,673 (-40.8%), from €80,038 to €47,364

  • Other debts +€32,673

    new in 2025: €32,673

  • Accrued charges and deferred income +€8,288

    up €8,288 (+799.4%), from €1,037 to €9,324

  • Tax, wage and social debts +€2,514

    up €2,514 (+18.9%), from €13,319 to €15,833

    of which Remuneration and social security: +€12,400

  • Trade debts +€1,547

    new in 2025: €1,547

Income statement
  • Depreciation +€1,313

    up €1,313 (+40.6%), from €3,233 to €4,546

  • Financial income -€1,265

    down €1,265 (-38.0%), from €3,326 to €2,061

  • Financial charges -€840

    down €840 (-69.6%), from €1,206 to €366

  • Gross operating margin +€723

    up €723 (+19.7%), from €3,664 to €4,386

  • Taxes +€285

    up €285 (+44.7%), from €639 to €924

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €837
Gross operating margin +€723
Depreciation -€1,313
Other operating charges +€196
Financial income -€1,265
Financial charges +€840
Taxes -€285
Result 2025 -€268

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€43,802
Investment -€521
Financing -€32,673
Cash 2024 €7,269
Net result for the year -€268
Depreciation +€4,546
Receivables within one year -€5,498
Trade debts +€1,547
Tax, wage and social debts +€2,514
Other debts +€32,673
Accrued charges and deferred income +€8,288
Investment in fixed assets (net) -€521
Contributions, distributions and other -€32,673
Cash 2025 €17,877
Every line side by side 37 lines
Line Code 2024 2025 Change %
Total assets 20/58 €80,604 €92,685 +€12,081 +15.0%
Fixed assets 21/28 €17,777 €13,752 -€4,025 -22.6%
Tangible fixed assets 22/27 €17,777 €13,752 -€4,025 -22.6%
Plant, machinery and equipment 23 €389 €232 -€157 -40.3%
Furniture and vehicles 24 €17,389 €13,520 -€3,868 -22.2%
Current assets 29/58 €62,826 €78,933 +€16,107 +25.6%
Amounts receivable within one year 40/41 €55,557 €61,056 +€5,498 +9.9%
Trade receivables 40 €9,803 €26,217 +€16,414 +167.4%
Other amounts receivable 41 €45,755 €34,839 -€10,916 -23.9%
Cash at bank and in hand 54/58 €7,269 €17,877 +€10,608 +145.9%
Total equity and liabilities 10/49 €80,604 €92,685 +€12,081 +15.0%
Equity 10/15 €66,248 €33,307 -€32,941 -49.7%
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €80,038 €47,364 -€32,673 -40.8%
Distributable reserves 133 €80,038 €47,364 -€32,673 -40.8%
Profit (loss) carried forward 14 -€19,989 -€20,257 -€268 -1.3%
Amounts payable 17/49 €14,355 €59,378 +€45,022 +313.6%
Amounts payable within one year 42/48 €13,319 €50,053 +€36,735 +275.8%
Trade debts 44 - €1,547 +€1,547
Suppliers 440/4 - €1,547 +€1,547
Taxes, remuneration and social security 45 €13,319 €15,833 +€2,514 +18.9%
Taxes 450/3 €13,319 €3,433 -€9,886 -74.2%
Remuneration and social security 454/9 - €12,400 +€12,400
Other amounts payable 47/48 - €32,673 +€32,673
Accrued charges and deferred income 492/3 €1,037 €9,324 +€8,288 +799.4%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €3,233 €4,546 +€1,313 +40.6%
Other operating charges 640/8 €1,075 €878 -€196 -18.3%
Gross operating margin 9900 €3,664 €4,386 +€723 +19.7%
Operating profit (loss) 9901 -€645 -€1,038 -€394 -61.1%
Financial income 75/76B €3,326 €2,061 -€1,265 -38.0%
Recurring financial income 75 €3,326 €2,061 -€1,265 -38.0%
Financial charges 65/66B €1,206 €366 -€840 -69.6%
Recurring financial charges 65 €1,206 €366 -€840 -69.6%
Profit (loss) for the period before taxes 9903 €1,475 €656 -€819 -55.5%
Income taxes 67/77 €639 €924 +€285 +44.7%
Profit (loss) for the period 9904 €837 -€268 -€1,104
Profit (loss) for the period to be appropriated 9905 €837 -€268 -€1,104

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 6 October 2026 via checked.be.