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CRAYON: what changed

BE 0446.842.871NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
-€5,069
2024 · €2,503-€7,573
Equity
€133,009
2024 · €143,079-€10,069
Cash
€122,431
2024 · €144,258-€21,827
Balance sheet total
€147,719
2024 · €176,611-€28,892

Largest movements

2024 to 2025
Assets
  • Cash -€21,827

    down €21,827 (-15.1%), from €144,258 to €122,431

    mainly Current portion of long-term debt (-€9,602) and Receivables within one year (-€8,790)

  • Tangible fixed assets -€15,203

    down €15,203 (-51.8%), from €29,334 to €14,131

    of which Furniture and vehicles: -€13,192

  • Receivables within one year +€8,790

    up €8,790 (+4,459%), from €197 to €8,987

Equity and liabilities
  • Current portion of long-term debt -€9,602

    no longer reported in 2025 (was €9,602)

  • Trade debts -€7,284

    down €7,284 (-80.5%), from €9,044 to €1,760

  • Tax, wage and social debts -€5,147

    down €5,147 (-35.4%), from €14,557 to €9,410

  • Profit (loss) carried forward -€5,069

    new in 2025: -€5,069

  • Reserves -€5,000

    down €5,000 (-3.7%), from €136,873 to €131,873

    of which Distributable reserves: -€5,000

Income statement
  • Gross operating margin -€13,251

    down €13,251 (-57.3%), from €23,119 to €9,868

  • Taxes -€3,852

    down €3,852 (-75.8%), from €5,079 to €1,227

  • Depreciation -€1,809

    down €1,809 (-12.5%), from €14,485 to €12,677

  • Financial income -€378

    down €378 (-42.6%), from €888 to €510

  • Other operating charges -€292

    down €292 (-24.6%), from €1,188 to €896

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €2,503
Gross operating margin -€13,251
Depreciation +€1,809
Other operating charges +€292
Financial income -€378
Financial charges +€103
Taxes +€3,852
Result 2025 -€5,069
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations -€9,752
Investment +€2,526
Financing -€14,602
Cash 2024 €144,258
Net result for the year -€5,069
Depreciation +€12,677
Receivables within one year -€8,790
Deferred charges and accrued income +€652
Trade debts -€7,284
Tax, wage and social debts -€5,147
Other debts +€3,210
Investment in fixed assets (net) +€2,526
Current portion of long-term debt -€9,602
Contributions, distributions and other -€5,000
Cash 2025 €122,431
brings cash intakes cash out
Every line side by side 41 lines
Line Code 2024 2025 Change %
Total assets 20/58 €176,611 €147,719 -€28,892 -16.4%
Fixed assets 21/28 €29,534 €14,331 -€15,203 -51.5%
Tangible fixed assets 22/27 €29,334 €14,131 -€15,203 -51.8%
Land and buildings 22 €1,581 €1,275 -€306 -19.4%
Plant, machinery and equipment 23 €4,542 €2,837 -€1,705 -37.5%
Furniture and vehicles 24 €23,211 €10,019 -€13,192 -56.8%
Financial fixed assets 28 €200 €200 = 0.0%
Current assets 29/58 €147,077 €133,388 -€13,689 -9.3%
Amounts receivable within one year 40/41 €197 €8,987 +€8,790 +4,459%
Trade receivables 40 €197 €8,987 +€8,790 +4,459%
Cash at bank and in hand 54/58 €144,258 €122,431 -€21,827 -15.1%
Deferred charges and accrued income 490/1 €2,622 €1,970 -€652 -24.9%
Total equity and liabilities 10/49 €176,611 €147,719 -€28,892 -16.4%
Equity 10/15 €143,079 €133,009 -€10,069 -7.0%
Contributions 10/11 €6,205 €6,205 = 0.0%
Reserves 13 €136,873 €131,873 -€5,000 -3.7%
Non-distributable reserves 130/1 €1,860 €1,860 = 0.0%
Reserves not available under the articles 1311 €1,860 €1,860 = 0.0%
Distributable reserves 133 €135,013 €130,013 -€5,000 -3.7%
Profit (loss) carried forward 14 - -€5,069 -€5,069
Amounts payable 17/49 €33,532 €14,709 -€18,823 -56.1%
Amounts payable within one year 42/48 €33,532 €14,709 -€18,823 -56.1%
Current portion of amounts payable after more than one year 42 €9,602 - -€9,602
Trade debts 44 €9,044 €1,760 -€7,284 -80.5%
Suppliers 440/4 €9,044 €1,760 -€7,284 -80.5%
Taxes, remuneration and social security 45 €14,557 €9,410 -€5,147 -35.4%
Taxes 450/3 €14,557 €9,410 -€5,147 -35.4%
Other amounts payable 47/48 €330 €3,539 +€3,210 +974%
Non-recurring operating income 76A - €4,474 +€4,474
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €14,485 €12,677 -€1,809 -12.5%
Other operating charges 640/8 €1,188 €896 -€292 -24.6%
Gross operating margin 9900 €23,119 €9,868 -€13,251 -57.3%
Operating profit (loss) 9901 €7,445 -€3,705 -€11,150
Financial income 75/76B €888 €510 -€378 -42.6%
Recurring financial income 75 €888 €510 -€378 -42.6%
Financial charges 65/66B €751 €648 -€103 -13.7%
Recurring financial charges 65 €751 €648 -€103 -13.7%
Profit (loss) for the period before taxes 9903 €7,582 -€3,842 -€11,425
Income taxes 67/77 €5,079 €1,227 -€3,852 -75.8%
Profit (loss) for the period 9904 €2,503 -€5,069 -€7,573
Profit (loss) for the period to be appropriated 9905 €2,503 -€5,069 -€7,573

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€82,187 to €88,460

Midpoint €84,801 · 50% capitalised earnings, 50% adjusted equity

Capitalisation rate 12% result over 3 years, excluding non-recurring income and charges earnings weight 50%

Adjusted equity €133,009
Capitalised earnings €31,364 to €43,910
Indication €82,187 to €88,460

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€133,009
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€133,009

Capitalised earnings

net result for the year (9904)
2025
-€5,069
excluding non-recurring income and charges
-€9,543
2024
€2,503
2023
€20,213
2022
-€7,561
excluding non-recurring income and charges
-€7,374
2021
-€1,509
excluding non-recurring income and charges
-€1,940
Average result, excluding non-recurring income and charges
€4,391
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
€31,364 / €36,592 / €43,910

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 9 November 2026 via checked.be.