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Co-Branding: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Co-Branding

BE 0777.692.253
NACE 73.110, Advertising agencies
financial year 2024 compared with 2023filed annual accounts (NBB)
Net result for the year
€13,667
2023 · €17,135-€3,468
Equity
€50,889
2023 · €37,222+€13,667
Cash
€61,042
2023 · €44,472+€16,570
Balance sheet total
€67,542
2023 · €57,954+€9,588

Largest movements

2023 to 2024
Assets
  • Cash +€16,570

    up €16,570 (+37.3%), from €44,472 to €61,042

    mainly Net result for the year (+€13,667) and Depreciation (+€6,413)

  • Tangible fixed assets -€6,110

    down €6,110 (-81.7%), from €7,477 to €1,367

    of which Furniture and vehicles: -€5,520

  • Receivables within one year -€1,153

    down €1,153 (-25.9%), from €4,454 to €3,301

    of which Trade receivables: -€1,624

Equity and liabilities
  • Reserves +€13,667

    up €13,667 (+69.3%), from €19,722 to €33,389

  • Tax, wage and social debts -€3,015

    down €3,015 (-60.3%), from €4,997 to €1,982

  • Other debts -€2,413

    down €2,413 (-16.7%), from €14,414 to €12,001

  • Trade debts +€1,107

    up €1,107 (+265%), from €418 to €1,525

Income statement
  • Gross operating margin -€4,850

    down €4,850 (-14.7%), from €33,103 to €28,253

  • Taxes -€1,035

    down €1,035 (-14.5%), from €7,139 to €6,105

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 €17,135
Gross operating margin -€4,850
Depreciation +€273
Other operating charges +€321
Financial charges -€246
Taxes +€1,035
Result 2024 €13,667
raises the resultlowers the result

Derived cash bridge

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€16,874
Investment -€304
Financing €0
Cash 2023 €44,472
Net result for the year +€13,667
Depreciation +€6,413
Receivables within one year +€1,153
Deferred charges and accrued income -€281
Trade debts +€1,107
Tax, wage and social debts -€3,015
Other debts -€2,413
Accrued charges and deferred income +€242
Investment in fixed assets (net) -€304
Cash 2024 €61,042
brings cash intakes cash out
Every line side by side 36 lines
Line Code 2023 2024 Change %
Total assets 20/58 €57,954 €67,542 +€9,588 +16.5%
Fixed assets 21/28 €7,477 €1,367 -€6,110 -81.7%
Tangible fixed assets 22/27 €7,477 €1,367 -€6,110 -81.7%
Plant, machinery and equipment 23 €1,957 €1,367 -€590 -30.1%
Furniture and vehicles 24 €5,520 €0 -€5,520 -100%
Current assets 29/58 €50,477 €66,175 +€15,698 +31.1%
Amounts receivable within one year 40/41 €4,454 €3,301 -€1,153 -25.9%
Trade receivables 40 €4,019 €2,396 -€1,624 -40.4%
Other amounts receivable 41 €435 €905 +€471 +108%
Cash at bank and in hand 54/58 €44,472 €61,042 +€16,570 +37.3%
Deferred charges and accrued income 490/1 €1,551 €1,832 +€281 +18.1%
Total equity and liabilities 10/49 €57,954 €67,542 +€9,588 +16.5%
Equity 10/15 €37,222 €50,889 +€13,667 +36.7%
Contributions 10/11 €17,500 €17,500 = 0.0%
Reserves 13 €19,722 €33,389 +€13,667 +69.3%
Distributable reserves 133 €19,722 €33,389 +€13,667 +69.3%
Amounts payable 17/49 €20,732 €16,653 -€4,079 -19.7%
Amounts payable after more than one year 17 €0 - =
Financial debts 170/4 €0 - =
Amounts payable within one year 42/48 €19,829 €15,508 -€4,321 -21.8%
Trade debts 44 €418 €1,525 +€1,107 +265%
Suppliers 440/4 €418 €1,525 +€1,107 +265%
Taxes, remuneration and social security 45 €4,997 €1,982 -€3,015 -60.3%
Taxes 450/3 €4,997 €1,982 -€3,015 -60.3%
Other amounts payable 47/48 €14,414 €12,001 -€2,413 -16.7%
Accrued charges and deferred income 492/3 €903 €1,145 +€242 +26.8%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €6,686 €6,413 -€273 -4.1%
Other operating charges 640/8 €1,205 €884 -€321 -26.7%
Gross operating margin 9900 €33,103 €28,253 -€4,850 -14.7%
Operating profit (loss) 9901 €25,213 €20,956 -€4,257 -16.9%
Financial charges 65/66B €938 €1,184 +€246 +26.2%
Recurring financial charges 65 €938 €1,184 +€246 +26.2%
Profit (loss) for the period before taxes 9903 €24,275 €19,772 -€4,503 -18.5%
Income taxes 67/77 €7,139 €6,105 -€1,035 -14.5%
Profit (loss) for the period 9904 €17,135 €13,667 -€3,468 -20.2%
Profit (loss) for the period to be appropriated 9905 €17,135 €13,667 -€3,468 -20.2%

Source: filed annual accounts (NBB), financial years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 29 October 2026 via checked.be.