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Clou Copywriting: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Clou Copywriting

BE 0787.612.482
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€8,848
2024 · €5,759+€3,089
Equity
€25,470
2024 · €16,623+€8,848
Cash
€26,423
2024 · €24,173+€2,251
Balance sheet total
€32,393
2024 · €27,448+€4,944

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€3,460

    up €3,460 (+186%), from €1,864 to €5,324

    of which Trade receivables: +€3,509

  • Cash +€2,251

    up €2,251 (+9.3%), from €24,173 to €26,423

    mainly Net result for the year (+€8,848) and Tax, wage and social debts (+€869)

  • Tangible fixed assets -€437

    down €437 (-40.4%), from €1,082 to €645

    of which Land and buildings: -€235

  • Deferred charges and accrued income -€329

    no longer reported in 2025 (was €329)

Equity and liabilities
  • Reserves +€8,848

    up €8,848 (+76.1%), from €11,623 to €20,470

  • Other debts -€5,050

    down €5,050 (-88.3%), from €5,719 to €669

  • Tax, wage and social debts +€869

    up €869 (+19.3%), from €4,494 to €5,363

Income statement
  • Gross operating margin +€4,637

    up €4,637 (+54.6%), from €8,492 to €13,130

  • Taxes +€977

    up €977 (+43.9%), from €2,227 to €3,204

  • Other operating charges +€570

    new in 2025: €570

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €5,759
Gross operating margin +€4,637
Other operating charges -€570
Financial income +€0
Financial charges -€1
Taxes -€977
Result 2025 €8,848
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€2,251
Investment €0
Financing €0
Cash 2024 €24,173
Net result for the year +€8,848
Depreciation +€437
Receivables within one year -€3,460
Deferred charges and accrued income +€329
Trade debts +€277
Tax, wage and social debts +€869
Other debts -€5,050
Cash 2025 €26,423
brings cash intakes cash out
Every line side by side 35 lines
Line Code 2024 2025 Change %
Total assets 20/58 €27,448 €32,393 +€4,944 +18.0%
Fixed assets 21/28 €1,082 €645 -€437 -40.4%
Tangible fixed assets 22/27 €1,082 €645 -€437 -40.4%
Land and buildings 22 €583 €348 -€235 -40.4%
Plant, machinery and equipment 23 €499 €298 -€201 -40.4%
Current assets 29/58 €26,366 €31,747 +€5,381 +20.4%
Amounts receivable within one year 40/41 €1,864 €5,324 +€3,460 +186%
Trade receivables 40 €1,815 €5,324 +€3,509 +193%
Other amounts receivable 41 €49 - -€49
Cash at bank and in hand 54/58 €24,173 €26,423 +€2,251 +9.3%
Deferred charges and accrued income 490/1 €329 - -€329
Total equity and liabilities 10/49 €27,448 €32,393 +€4,944 +18.0%
Equity 10/15 €16,623 €25,470 +€8,848 +53.2%
Contributions 10/11 €5,000 €5,000 = 0.0%
Reserves 13 €11,623 €20,470 +€8,848 +76.1%
Distributable reserves 133 €11,623 €20,470 +€8,848 +76.1%
Amounts payable 17/49 €10,826 €6,922 -€3,903 -36.1%
Amounts payable within one year 42/48 €10,826 €6,922 -€3,903 -36.1%
Trade debts 44 €613 €890 +€277 +45.3%
Suppliers 440/4 €613 €890 +€277 +45.3%
Taxes, remuneration and social security 45 €4,494 €5,363 +€869 +19.3%
Taxes 450/3 €4,494 €5,363 +€869 +19.3%
Other amounts payable 47/48 €5,719 €669 -€5,050 -88.3%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €437 €437 = 0.0%
Other operating charges 640/8 - €570 +€570
Gross operating margin 9900 €8,492 €13,130 +€4,637 +54.6%
Operating profit (loss) 9901 €8,055 €12,122 +€4,067 +50.5%
Financial income 75/76B - €0 +€0
Recurring financial income 75 - €0 +€0
Financial charges 65/66B €69 €70 +€1 +2.0%
Recurring financial charges 65 €69 €70 +€1 +2.0%
Profit (loss) for the period before taxes 9903 €7,986 €12,052 +€4,066 +50.9%
Income taxes 67/77 €2,227 €3,204 +€977 +43.9%
Profit (loss) for the period 9904 €5,759 €8,848 +€3,089 +53.6%
Profit (loss) for the period to be appropriated 9905 €5,759 €8,848 +€3,089 +53.6%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 26 October 2026 via checked.be.