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CitySmiles: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

CitySmiles

BE 0804.050.123
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€100,851
2024 · €88,341+€12,511
Equity
€209,192
2024 · €108,341+€100,851
Cash
€75,951
2024 · €88,502-€12,551
Balance sheet total
€725,023
2024 · €229,708+€495,315

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€484,614

    up €484,614 (+353.6%), from €137,041 to €621,655

    of which Trade receivables: +€380,715

  • Tangible fixed assets +€26,918

    new in 2025: €26,918

    of which Furniture and vehicles: +€25,856

  • Cash -€12,551

    down €12,551 (-14.2%), from €88,502 to €75,951

    mainly Receivables within one year (-€484,614) and Investment in fixed assets (net) (-€29,482)

Equity and liabilities
  • Accrued charges and deferred income +€136,370

    new in 2025: €136,370

  • Reserves +€100,851

    up €100,851 (+114.2%), from €88,341 to €189,192

  • Short-term financial debts +€100,000

    new in 2025: €100,000

  • Tax, wage and social debts +€76,555

    up €76,555 (+309.0%), from €24,778 to €101,333

    of which Taxes: +€75,518

  • Trade debts +€61,538

    up €61,538 (+63.7%), from €96,590 to €158,127

Income statement
  • Gross operating margin +€33,511

    up €33,511 (+28.7%), from €116,679 to €150,190

  • Taxes +€8,061

    up €8,061 (+32.6%), from €24,761 to €32,822

  • Staff costs +€7,087

    new in 2025: €7,087

  • Financial charges +€3,362

    up €3,362 (+211.8%), from €1,587 to €4,950

  • Depreciation +€2,565

    new in 2025: €2,565

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €88,341
Gross operating margin +€33,511
Staff costs -€7,087
Depreciation -€2,565
Other operating charges +€68
Financial income +€5
Financial charges -€3,362
Taxes -€8,061
Result 2025 €100,851

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€83,069
Investment -€29,482
Financing +€100,000
Cash 2024 €88,502
Net result for the year +€100,851
Depreciation +€2,565
Receivables within one year -€484,614
Deferred charges and accrued income +€3,666
Trade debts +€61,538
Tax, wage and social debts +€76,555
Other debts +€20,000
Accrued charges and deferred income +€136,370
Investment in fixed assets (net) -€29,482
Short-term financial debts +€100,000
Cash 2025 €75,951
Every line side by side 40 lines
Line Code 2024 2025 Change %
Total assets 20/58 €229,708 €725,023 +€495,315 +215.6%
Fixed assets 21/28 - €26,918 +€26,918
Tangible fixed assets 22/27 - €26,918 +€26,918
Plant, machinery and equipment 23 - €1,062 +€1,062
Furniture and vehicles 24 - €25,856 +€25,856
Current assets 29/58 €229,708 €698,105 +€468,397 +203.9%
Amounts receivable within one year 40/41 €137,041 €621,655 +€484,614 +353.6%
Trade receivables 40 €125,279 €505,994 +€380,715 +303.9%
Other amounts receivable 41 €11,762 €115,662 +€103,899 +883.3%
Cash at bank and in hand 54/58 €88,502 €75,951 -€12,551 -14.2%
Deferred charges and accrued income 490/1 €4,165 €499 -€3,666 -88.0%
Total equity and liabilities 10/49 €229,708 €725,023 +€495,315 +215.6%
Equity 10/15 €108,341 €209,192 +€100,851 +93.1%
Contributions 10/11 €20,000 €20,000 = 0.0%
Reserves 13 €88,341 €189,192 +€100,851 +114.2%
Distributable reserves 133 €88,341 €189,192 +€100,851 +114.2%
Amounts payable 17/49 €121,367 €515,831 +€394,464 +325.0%
Amounts payable within one year 42/48 €121,367 €379,460 +€258,093 +212.7%
Financial debts 43 - €100,000 +€100,000
Other loans 439 - €100,000 +€100,000
Trade debts 44 €96,590 €158,127 +€61,538 +63.7%
Suppliers 440/4 €96,590 €158,127 +€61,538 +63.7%
Taxes, remuneration and social security 45 €24,778 €101,333 +€76,555 +309.0%
Taxes 450/3 €24,778 €100,295 +€75,518 +304.8%
Remuneration and social security 454/9 - €1,038 +€1,038
Other amounts payable 47/48 - €20,000 +€20,000
Accrued charges and deferred income 492/3 - €136,370 +€136,370
Remuneration, social security and pensions 62 - €7,087 +€7,087
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 - €2,565 +€2,565
Other operating charges 640/8 €2,020 €1,952 -€68 -3.4%
Gross operating margin 9900 €116,679 €150,190 +€33,511 +28.7%
Operating profit (loss) 9901 €114,658 €138,586 +€23,928 +20.9%
Financial income 75/76B €31 €37 +€5 +17.1%
Recurring financial income 75 €31 €37 +€5 +17.1%
Financial charges 65/66B €1,587 €4,950 +€3,362 +211.8%
Recurring financial charges 65 €1,587 €4,950 +€3,362 +211.8%
Profit (loss) for the period before taxes 9903 €113,102 €133,674 +€20,571 +18.2%
Income taxes 67/77 €24,761 €32,822 +€8,061 +32.6%
Profit (loss) for the period 9904 €88,341 €100,851 +€12,511 +14.2%
Profit (loss) for the period to be appropriated 9905 €88,341 €100,851 +€12,511 +14.2%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 8 October 2026 via checked.be.