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CHALLENGER ORGANISATION: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

CHALLENGER ORGANISATION

BE 0430.459.373
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€27,665
2024 · €47,766-€20,101
Equity
€52,591
2024 · €42,926+€9,665
Cash
€23,255
2024 · €18,426+€4,830
Balance sheet total
€75,559
2024 · €73,787+€1,772

Largest movements

2024 to 2025
Assets
  • Cash +€4,830

    up €4,830 (+26.2%), from €18,426 to €23,255

    mainly Net result for the year (+€27,665) and Deferred charges and accrued income (+€2,872)

  • Deferred charges and accrued income -€2,872

    no longer reported in 2025 (was €2,872)

  • Receivables within one year -€1,924

    down €1,924 (-4.0%), from €48,200 to €46,276

    of which Trade receivables: -€24,835

  • Tangible fixed assets +€1,739

    up €1,739 (+40.5%), from €4,289 to €6,028

Equity and liabilities
  • Profit (loss) carried forward +€27,665

    up €27,665 (+38.8%), from -€71,233 to -€43,568

  • Reserves -€18,000

    down €18,000 (-19.2%), from €93,700 to €75,700

  • Tax, wage and social debts -€3,461

    down €3,461 (-13.1%), from €26,429 to €22,968

  • Accrued charges and deferred income -€3,360

    no longer reported in 2025 (was €3,360)

  • Trade debts -€1,071

    no longer reported in 2025 (was €1,071)

Income statement
  • Write-downs +€30,000

    new in 2025: €30,000

  • Taxes -€9,376

    down €9,376 (-48.7%), from €19,271 to €9,894

  • Gross operating margin -€5,431

    down €5,431 (-7.1%), from €76,546 to €71,114

  • Depreciation -€3,230

    down €3,230 (-62.3%), from €5,184 to €1,954

  • Financial charges -€1,743

    down €1,743 (-61.0%), from €2,859 to €1,116

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €47,766
Gross operating margin -€5,431
Depreciation +€3,230
Write-downs -€30,000
Other operating charges +€369
Financial income +€612
Financial charges +€1,743
Taxes +€9,376
Result 2025 €27,665
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€26,522
Investment -€3,693
Financing -€18,000
Cash 2024 €18,426
Net result for the year +€27,665
Depreciation +€1,954
Receivables within one year +€1,924
Deferred charges and accrued income +€2,872
Trade debts -€1,071
Tax, wage and social debts -€3,461
Accrued charges and deferred income -€3,360
Investment in fixed assets (net) -€3,693
Contributions, distributions and other -€18,000
Cash 2025 €23,255
brings cash intakes cash out
Every line side by side 38 lines
Line Code 2024 2025 Change %
Total assets 20/58 €73,787 €75,559 +€1,772 +2.4%
Fixed assets 21/28 €4,289 €6,028 +€1,739 +40.5%
Tangible fixed assets 22/27 €4,289 €6,028 +€1,739 +40.5%
Furniture and vehicles 24 €4,289 €6,028 +€1,739 +40.5%
Current assets 29/58 €69,498 €69,531 +€33 0.0%
Amounts receivable within one year 40/41 €48,200 €46,276 -€1,924 -4.0%
Trade receivables 40 €48,200 €23,365 -€24,835 -51.5%
Other amounts receivable 41 - €22,911 +€22,911
Cash at bank and in hand 54/58 €18,426 €23,255 +€4,830 +26.2%
Deferred charges and accrued income 490/1 €2,872 - -€2,872
Total equity and liabilities 10/49 €73,787 €75,559 +€1,772 +2.4%
Equity 10/15 €42,926 €52,591 +€9,665 +22.5%
Contributions 10/11 €20,459 €20,459 = 0.0%
Contributions outside capital 11 €20,459 - -€20,459
Other 1109/19 €20,459 - -€20,459
Reserves 13 €93,700 €75,700 -€18,000 -19.2%
Distributable reserves 133 €93,700 €75,700 -€18,000 -19.2%
Profit (loss) carried forward 14 -€71,233 -€43,568 +€27,665 +38.8%
Amounts payable 17/49 €30,860 €22,968 -€7,892 -25.6%
Amounts payable within one year 42/48 €27,500 €22,968 -€4,532 -16.5%
Trade debts 44 €1,071 - -€1,071
Suppliers 440/4 €1,071 - -€1,071
Taxes, remuneration and social security 45 €26,429 €22,968 -€3,461 -13.1%
Taxes 450/3 €26,429 €22,968 -€3,461 -13.1%
Accrued charges and deferred income 492/3 €3,360 - -€3,360
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €5,184 €1,954 -€3,230 -62.3%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 - €30,000 +€30,000
Other operating charges 640/8 €1,466 €1,098 -€369 -25.1%
Gross operating margin 9900 €76,546 €71,114 -€5,431 -7.1%
Operating profit (loss) 9901 €69,896 €38,063 -€31,833 -45.5%
Financial income 75/76B - €612 +€612
Recurring financial income 75 - €612 +€612
Financial charges 65/66B €2,859 €1,116 -€1,743 -61.0%
Recurring financial charges 65 €2,859 €1,116 -€1,743 -61.0%
Profit (loss) for the period before taxes 9903 €67,037 €37,559 -€29,477 -44.0%
Income taxes 67/77 €19,271 €9,894 -€9,376 -48.7%
Profit (loss) for the period 9904 €47,766 €27,665 -€20,101 -42.1%
Profit (loss) for the period to be appropriated 9905 €47,766 €27,665 -€20,101 -42.1%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 25 October 2026 via checked.be.