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CAMPAIGN LAB: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

CAMPAIGN LAB

BE 0696.844.733
NACE 73.300, Public relations and communication consultancy
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€37,561
2024 · €76,868-€114,428
Equity
€43,623
2024 · €81,183-€37,561
Cash
€17,435
2024 · €69,565-€52,131
Balance sheet total
€73,095
2024 · €138,643-€65,548

Largest movements

2024 to 2025
Assets
  • Cash -€52,131

    down €52,131 (-74.9%), from €69,565 to €17,435

    mainly Other debts (-€38,250) and Net result for the year (-€37,561)

  • Receivables within one year -€11,204

    down €11,204 (-18.7%), from €59,811 to €48,607

    of which Trade receivables: -€12,589

  • Tangible fixed assets -€2,282

    down €2,282 (-31.0%), from €7,356 to €5,074

Equity and liabilities
  • Other debts -€38,250

    no longer reported in 2025 (was €38,250)

  • Reserves -€37,561

    down €37,561 (-60.0%), from €62,583 to €25,023

    of which Distributable reserves: -€37,561

  • Trade debts +€11,842

    up €11,842 (+151.4%), from €7,823 to €19,665

  • Tax, wage and social debts -€4,944

    down €4,944 (-43.4%), from €11,387 to €6,443

  • Current portion of long-term debt +€3,364

    new in 2025: €3,364

Income statement
  • Gross operating margin -€134,016

    down €134,016, from €100,900 to -€33,116

  • Taxes -€18,061

    no longer reported in 2025 (was €18,061)

  • Other operating charges -€3,028

    down €3,028 (-88.3%), from €3,428 to €400

  • Depreciation +€1,179

    up €1,179 (+48.6%), from €2,428 to €3,607

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €76,868
Gross operating margin -€134,016
Depreciation -€1,179
Other operating charges +€3,028
Financial income -€77
Financial charges -€245
Taxes +€18,061
Result 2025 -€37,561

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€54,170
Investment -€1,325
Financing +€3,364
Cash 2024 €69,565
Net result for the year -€37,561
Depreciation +€3,607
Receivables within one year +€11,204
Deferred charges and accrued income -€69
Trade debts +€11,842
Tax, wage and social debts -€4,944
Other debts -€38,250
Investment in fixed assets (net) -€1,325
Current portion of long-term debt +€3,364
Cash 2025 €17,435
Every line side by side 38 lines
Line Code 2024 2025 Change %
Total assets 20/58 €138,643 €73,095 -€65,548 -47.3%
Fixed assets 21/28 €9,133 €6,850 -€2,282 -25.0%
Tangible fixed assets 22/27 €7,356 €5,074 -€2,282 -31.0%
Furniture and vehicles 24 €7,356 €5,074 -€2,282 -31.0%
Financial fixed assets 28 €1,776 €1,776 = 0.0%
Current assets 29/58 €129,511 €66,245 -€63,266 -48.9%
Amounts receivable within one year 40/41 €59,811 €48,607 -€11,204 -18.7%
Trade receivables 40 €16,118 €3,529 -€12,589 -78.1%
Other amounts receivable 41 €43,693 €45,078 +€1,385 +3.2%
Cash at bank and in hand 54/58 €69,565 €17,435 -€52,131 -74.9%
Deferred charges and accrued income 490/1 €134 €203 +€69 +51.1%
Total equity and liabilities 10/49 €138,643 €73,095 -€65,548 -47.3%
Equity 10/15 €81,183 €43,623 -€37,561 -46.3%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €62,583 €25,023 -€37,561 -60.0%
Non-distributable reserves 130/1 €1,680 €1,680 = 0.0%
Reserves not available under the articles 1311 €1,680 €1,680 = 0.0%
Distributable reserves 133 €60,903 €23,343 -€37,561 -61.7%
Amounts payable 17/49 €57,460 €29,473 -€27,988 -48.7%
Amounts payable within one year 42/48 €57,460 €29,473 -€27,988 -48.7%
Current portion of amounts payable after more than one year 42 - €3,364 +€3,364
Trade debts 44 €7,823 €19,665 +€11,842 +151.4%
Suppliers 440/4 €7,823 €19,665 +€11,842 +151.4%
Taxes, remuneration and social security 45 €11,387 €6,443 -€4,944 -43.4%
Taxes 450/3 €11,387 €6,443 -€4,944 -43.4%
Other amounts payable 47/48 €38,250 - -€38,250
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €2,428 €3,607 +€1,179 +48.6%
Other operating charges 640/8 €3,428 €400 -€3,028 -88.3%
Gross operating margin 9900 €100,900 -€33,116 -€134,016
Operating profit (loss) 9901 €95,044 -€37,123 -€132,167
Financial income 75/76B €127 €50 -€77 -60.7%
Recurring financial income 75 €127 €50 -€77 -60.7%
Financial charges 65/66B €243 €488 +€245 +100.7%
Recurring financial charges 65 €243 €488 +€245 +100.7%
Profit (loss) for the period before taxes 9903 €94,929 -€37,561 -€132,489
Income taxes 67/77 €18,061 - -€18,061
Profit (loss) for the period 9904 €76,868 -€37,561 -€114,428
Profit (loss) for the period to be appropriated 9905 €76,868 -€37,561 -€114,428

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 4 October 2026 via checked.be.