BUDA BRAND ACTIVATIONS: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
BUDA BRAND ACTIVATIONS
Largest movements
- Receivables within one year -€306,234
down €306,234 (-48.4%), from €633,069 to €326,835
of which Trade receivables: -€342,639
- Cash -€48,288
down €48,288 (-63.3%), from €76,251 to €27,963
mainly Trade debts (-€255,095) and Other debts (-€67,500)
- Trade debts -€255,095
down €255,095 (-51.1%), from €498,818 to €243,723
- Other debts -€67,500
no longer reported in 2025 (was €67,500)
- Tax, wage and social debts -€27,050
down €27,050 (-32.6%), from €83,053 to €56,003
- Accrued charges and deferred income -€12,391
no longer reported in 2025 (was €12,391)
- Gross operating margin -€123,104
down €123,104 (-33.0%), from €372,850 to €249,746
- Staff costs -€113,340
down €113,340 (-32.8%), from €345,059 to €231,719
- Other operating charges -€7,593
down €7,593 (-80.7%), from €9,406 to €1,813
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €713,497 | €358,191 | -€355,306 | -49.8% |
| Fixed assets | 21/28 | - | €751 | +€751 | |
| Tangible fixed assets | 22/27 | - | €751 | +€751 | |
| Plant, machinery and equipment | 23 | - | €751 | +€751 | |
| Current assets | 29/58 | €713,497 | €357,440 | -€356,057 | -49.9% |
| Amounts receivable within one year | 40/41 | €633,069 | €326,835 | -€306,234 | -48.4% |
| Trade receivables | 40 | €632,738 | €290,099 | -€342,639 | -54.2% |
| Other amounts receivable | 41 | €331 | €36,736 | +€36,405 | +10,998% |
| Cash at bank and in hand | 54/58 | €76,251 | €27,963 | -€48,288 | -63.3% |
| Deferred charges and accrued income | 490/1 | €4,177 | €2,642 | -€1,535 | -36.7% |
| Total equity and liabilities | 10/49 | €713,497 | €358,191 | -€355,306 | -49.8% |
| Equity | 10/15 | €51,735 | €58,465 | +€6,730 | +13.0% |
| Contributions | 10/11 | €18,550 | €18,550 | = | 0.0% |
| Reserves | 13 | €1,855 | €1,855 | = | 0.0% |
| Non-distributable reserves | 130/1 | €1,855 | €1,855 | = | 0.0% |
| Reserves not available under the articles | 1311 | €1,855 | €1,855 | = | 0.0% |
| Profit (loss) carried forward | 14 | €31,330 | €38,060 | +€6,730 | +21.5% |
| Amounts payable | 17/49 | €661,762 | €299,726 | -€362,036 | -54.7% |
| Amounts payable within one year | 42/48 | €649,371 | €299,726 | -€349,645 | -53.8% |
| Trade debts | 44 | €498,818 | €243,723 | -€255,095 | -51.1% |
| Suppliers | 440/4 | €498,818 | €243,723 | -€255,095 | -51.1% |
| Taxes, remuneration and social security | 45 | €83,053 | €56,003 | -€27,050 | -32.6% |
| Remuneration and social security | 454/9 | €83,053 | €56,003 | -€27,050 | -32.6% |
| Other amounts payable | 47/48 | €67,500 | - | -€67,500 | |
| Accrued charges and deferred income | 492/3 | €12,391 | - | -€12,391 | |
| Remuneration, social security and pensions | 62 | €345,059 | €231,719 | -€113,340 | -32.8% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | - | €376 | +€376 | |
| Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) | 631/4 | €1,218 | - | -€1,218 | |
| Other operating charges | 640/8 | €9,406 | €1,813 | -€7,593 | -80.7% |
| Gross operating margin | 9900 | €372,850 | €249,746 | -€123,104 | -33.0% |
| Operating profit (loss) | 9901 | €17,167 | €15,838 | -€1,329 | -7.7% |
| Financial income | 75/76B | - | €2 | +€2 | |
| Recurring financial income | 75 | - | €2 | +€2 | |
| Financial charges | 65/66B | €99 | €97 | -€2 | -2.0% |
| Recurring financial charges | 65 | €99 | €97 | -€2 | -2.0% |
| Profit (loss) for the period before taxes | 9903 | €17,068 | €15,743 | -€1,325 | -7.8% |
| Income taxes | 67/77 | €9,912 | €9,013 | -€899 | -9.1% |
| Profit (loss) for the period | 9904 | €7,156 | €6,730 | -€426 | -6.0% |
| Profit (loss) for the period to be appropriated | 9905 | €7,156 | €6,730 | -€426 | -6.0% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 20 October 2026 via checked.be.