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BRANDYOU: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

BRANDYOU

BE 1010.154.634
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€51,924
2024 · -€14,580-€37,344
Equity
-€36,504
2024 · €15,420-€51,924
Cash
€2,875
2024 · €4,254-€1,379
Balance sheet total
€54,763
2024 · €33,918+€20,846

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€20,890

    up €20,890 (+71.0%), from €29,424 to €50,314

    of which Other amounts receivable: +€10,948

  • Cash -€1,379

    down €1,379 (-32.4%), from €4,254 to €2,875

    mainly Net result for the year (-€51,924) and Receivables within one year (-€20,890)

  • Financial fixed assets +€1,281

    new in 2025: €1,281

Equity and liabilities
  • Profit (loss) carried forward -€51,924

    down €51,924 (-356.1%), from -€14,580 to -€66,504

  • Other debts +€46,636

    up €46,636 (+466.4%), from €10,000 to €56,636

  • Trade debts +€24,793

    up €24,793 (+1007.6%), from €2,461 to €27,254

  • Tax, wage and social debts +€1,340

    up €1,340 (+22.2%), from €6,037 to €7,377

    of which Remuneration and social security: +€4,524

Income statement
  • Staff costs +€79,931

    up €79,931 (+364.1%), from €21,953 to €101,884

  • Gross operating margin +€42,511

    up €42,511 (+480.3%), from €8,851 to €51,361

  • Depreciation -€1,249

    no longer reported in 2025 (was €1,249)

  • Other operating charges +€725

    up €725 (+286.2%), from €253 to €978

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€14,580
Gross operating margin +€42,511
Staff costs -€79,931
Depreciation +€1,249
Other operating charges -€725
Financial income -€97
Financial charges -€351
Result 2025 -€51,924

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€98
Investment -€1,281
Financing €0
Cash 2024 €4,254
Net result for the year -€51,924
Receivables within one year -€20,890
Deferred charges and accrued income -€53
Trade debts +€24,793
Tax, wage and social debts +€1,340
Other debts +€46,636
Investment in fixed assets (net) -€1,281
Cash 2025 €2,875
Every line side by side 34 lines
Line Code 2024 2025 Change %
Total assets 20/58 €33,918 €54,763 +€20,846 +61.5%
Fixed assets 21/28 - €1,281 +€1,281
Financial fixed assets 28 - €1,281 +€1,281
Current assets 29/58 €33,918 €53,482 +€19,564 +57.7%
Amounts receivable within one year 40/41 €29,424 €50,314 +€20,890 +71.0%
Trade receivables 40 €23,482 €33,425 +€9,943 +42.3%
Other amounts receivable 41 €5,942 €16,889 +€10,948 +184.2%
Cash at bank and in hand 54/58 €4,254 €2,875 -€1,379 -32.4%
Deferred charges and accrued income 490/1 €239 €293 +€53 +22.3%
Total equity and liabilities 10/49 €33,918 €54,763 +€20,846 +61.5%
Equity 10/15 €15,420 -€36,504 -€51,924
Contributions 10/11 €30,000 €30,000 = 0.0%
Profit (loss) carried forward 14 -€14,580 -€66,504 -€51,924 -356.1%
Amounts payable 17/49 €18,498 €91,267 +€72,770 +393.4%
Amounts payable within one year 42/48 €18,498 €91,267 +€72,770 +393.4%
Trade debts 44 €2,461 €27,254 +€24,793 +1007.6%
Suppliers 440/4 €2,461 €27,254 +€24,793 +1007.6%
Taxes, remuneration and social security 45 €6,037 €7,377 +€1,340 +22.2%
Taxes 450/3 €3,184 - -€3,184
Remuneration and social security 454/9 €2,853 €7,377 +€4,524 +158.6%
Other amounts payable 47/48 €10,000 €56,636 +€46,636 +466.4%
Non-recurring operating income 76A - €111 +€111
Remuneration, social security and pensions 62 €21,953 €101,884 +€79,931 +364.1%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €1,249 - -€1,249
Other operating charges 640/8 €253 €978 +€725 +286.2%
Gross operating margin 9900 €8,851 €51,361 +€42,511 +480.3%
Operating profit (loss) 9901 -€14,605 -€51,501 -€36,896 -252.6%
Financial income 75/76B €200 €103 -€97 -48.7%
Recurring financial income 75 €200 €103 -€97 -48.7%
Financial charges 65/66B €176 €526 +€351 +199.7%
Recurring financial charges 65 €176 €526 +€351 +199.7%
Profit (loss) for the period before taxes 9903 -€14,580 -€51,924 -€37,344 -256.1%
Profit (loss) for the period 9904 -€14,580 -€51,924 -€37,344 -256.1%
Profit (loss) for the period to be appropriated 9905 -€14,580 -€51,924 -€37,344 -256.1%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 7 October 2026 via checked.be.