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BRANDTALKS: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

BRANDTALKS

BE 0651.564.440
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€16,171
2024 · €11,081+€5,089
Equity
€79,825
2024 · €63,654+€16,171
Cash
€8,673
2024 · €7,870+€804
Balance sheet total
€108,537
2024 · €83,225+€25,312

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€20,468

    up €20,468 (+27.7%), from €73,876 to €94,344

    of which Trade receivables: +€11,492

  • Deferred charges and accrued income +€2,545

    up €2,545 (+253.2%), from €1,005 to €3,550

  • Tangible fixed assets +€1,495

    up €1,495 (+332.4%), from €450 to €1,945

    of which Plant, machinery and equipment: +€1,761

Equity and liabilities
  • Reserves +€16,171

    up €16,171 (+29.1%), from €55,584 to €71,755

  • Tax, wage and social debts +€6,236

    up €6,236 (+36.5%), from €17,084 to €23,320

  • Trade debts +€3,174

    up €3,174 (+280.7%), from €1,130 to €4,304

Income statement
  • Taxes +€5,445

    up €5,445 (+147.3%), from €3,697 to €9,141

  • Gross operating margin +€5,427

    up €5,427 (+29.1%), from €18,663 to €24,091

  • Other operating charges -€3,937

    down €3,937 (-89.6%), from €4,395 to €458

  • Financial charges -€438

    down €438 (-19.1%), from €2,298 to €1,859

  • Financial income +€396

    up €396 (+10.5%), from €3,777 to €4,174

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €11,081
Gross operating margin +€5,427
Depreciation +€335
Other operating charges +€3,937
Financial income +€396
Financial charges +€438
Taxes -€5,445
Result 2025 €16,171

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€3,202
Investment -€2,131
Financing -€268
Cash 2024 €7,870
Net result for the year +€16,171
Depreciation +€635
Receivables within one year -€20,468
Deferred charges and accrued income -€2,545
Trade debts +€3,174
Tax, wage and social debts +€6,236
Investment in fixed assets (net) -€2,131
Short-term financial debts -€268
Cash 2025 €8,673
Every line side by side 39 lines
Line Code 2024 2025 Change %
Total assets 20/58 €83,225 €108,537 +€25,312 +30.4%
Fixed assets 21/28 €475 €1,970 +€1,495 +314.9%
Tangible fixed assets 22/27 €450 €1,945 +€1,495 +332.4%
Plant, machinery and equipment 23 €0 €1,761 +€1,761
Furniture and vehicles 24 €450 €184 -€266 -59.1%
Financial fixed assets 28 €25 €25 = 0.0%
Current assets 29/58 €82,751 €106,567 +€23,817 +28.8%
Amounts receivable within one year 40/41 €73,876 €94,344 +€20,468 +27.7%
Trade receivables 40 €208 €11,700 +€11,492 +5537.5%
Other amounts receivable 41 €73,668 €82,644 +€8,976 +12.2%
Cash at bank and in hand 54/58 €7,870 €8,673 +€804 +10.2%
Deferred charges and accrued income 490/1 €1,005 €3,550 +€2,545 +253.2%
Total equity and liabilities 10/49 €83,225 €108,537 +€25,312 +30.4%
Equity 10/15 €63,654 €79,825 +€16,171 +25.4%
Contributions 10/11 €8,070 €8,070 = 0.0%
Reserves 13 €55,584 €71,755 +€16,171 +29.1%
Distributable reserves 133 €55,584 €71,755 +€16,171 +29.1%
Profit (loss) carried forward 14 €0 - =
Amounts payable 17/49 €19,571 €28,713 +€9,141 +46.7%
Amounts payable within one year 42/48 €19,571 €28,713 +€9,141 +46.7%
Financial debts 43 €1,357 €1,089 -€268 -19.8%
Other loans 439 €1,357 €1,089 -€268 -19.8%
Trade debts 44 €1,130 €4,304 +€3,174 +280.7%
Suppliers 440/4 €1,130 €4,304 +€3,174 +280.7%
Taxes, remuneration and social security 45 €17,084 €23,320 +€6,236 +36.5%
Taxes 450/3 €17,084 €23,320 +€6,236 +36.5%
Non-recurring operating income 76A €0 - =
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €971 €635 -€335 -34.5%
Other operating charges 640/8 €4,395 €458 -€3,937 -89.6%
Gross operating margin 9900 €18,663 €24,091 +€5,427 +29.1%
Operating profit (loss) 9901 €13,298 €22,998 +€9,700 +72.9%
Financial income 75/76B €3,777 €4,174 +€396 +10.5%
Recurring financial income 75 €3,777 €4,174 +€396 +10.5%
Financial charges 65/66B €2,298 €1,859 -€438 -19.1%
Recurring financial charges 65 €2,298 €1,859 -€438 -19.1%
Profit (loss) for the period before taxes 9903 €14,778 €25,312 +€10,534 +71.3%
Income taxes 67/77 €3,697 €9,141 +€5,445 +147.3%
Profit (loss) for the period 9904 €11,081 €16,171 +€5,089 +45.9%
Profit (loss) for the period to be appropriated 9905 €11,081 €16,171 +€5,089 +45.9%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 6 October 2026 via checked.be.