BRANDS IN MOTION: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
BRANDS IN MOTION
Largest movements
- Receivables within one year +€119,345
up €119,345 (+134%), from €89,227 to €208,572
of which Trade receivables: +€128,498
- Cash -€81,054
down €81,054 (-13.5%), from €600,169 to €519,115
mainly Receivables within one year (-€119,345) and Investment in fixed assets (net) (-€67,200)
- Debts after one year +€55,023
new in 2025: €55,023
- Trade debts -€18,387
down €18,387 (-18.8%), from €97,983 to €79,596
- Tax, wage and social debts +€13,383
up €13,383 (+20.9%), from €63,949 to €77,332
of which Taxes: +€15,118
- Profit (loss) carried forward -€12,757
down €12,757 (-27.7%), from €46,030 to €33,273
- Gross operating margin -€8,577
down €8,577 (-1.5%), from €557,866 to €549,289
- Depreciation +€5,921
up €5,921 (+8.5%), from €69,986 to €75,907
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €1,123,064 | €1,152,435 | +€29,371 | +2.6% |
| Fixed assets | 21/28 | €423,796 | €415,089 | -€8,707 | -2.1% |
| Tangible fixed assets | 22/27 | €423,796 | €415,089 | -€8,707 | -2.1% |
| Land and buildings | 22 | €379,571 | €336,231 | -€43,340 | -11.4% |
| Plant, machinery and equipment | 23 | €5,626 | €2,918 | -€2,708 | -48.1% |
| Furniture and vehicles | 24 | €31,408 | €73,400 | +€41,992 | +134% |
| Other tangible fixed assets | 26 | €7,191 | €2,540 | -€4,651 | -64.7% |
| Current assets | 29/58 | €699,268 | €737,346 | +€38,078 | +5.4% |
| Amounts receivable within one year | 40/41 | €89,227 | €208,572 | +€119,345 | +134% |
| Trade receivables | 40 | €80,074 | €208,572 | +€128,498 | +160% |
| Other amounts receivable | 41 | €9,153 | - | -€9,153 | |
| Cash at bank and in hand | 54/58 | €600,169 | €519,115 | -€81,054 | -13.5% |
| Deferred charges and accrued income | 490/1 | €9,872 | €9,659 | -€213 | -2.2% |
| Total equity and liabilities | 10/49 | €1,123,064 | €1,152,435 | +€29,371 | +2.6% |
| Equity | 10/15 | €930,250 | €917,493 | -€12,757 | -1.4% |
| Contributions | 10/11 | €18,600 | €18,600 | = | 0.0% |
| Reserves | 13 | €865,620 | €865,620 | = | 0.0% |
| Tax-exempt reserves | 132 | €620 | €620 | = | 0.0% |
| Distributable reserves | 133 | €865,000 | €865,000 | = | 0.0% |
| Profit (loss) carried forward | 14 | €46,030 | €33,273 | -€12,757 | -27.7% |
| Amounts payable | 17/49 | €192,814 | €234,942 | +€42,128 | +21.8% |
| Amounts payable after more than one year | 17 | - | €55,023 | +€55,023 | |
| Financial debts | 170/4 | - | €55,023 | +€55,023 | |
| Amounts payable within one year | 42/48 | €190,202 | €179,919 | -€10,283 | -5.4% |
| Trade debts | 44 | €97,983 | €79,596 | -€18,387 | -18.8% |
| Suppliers | 440/4 | €97,983 | €79,596 | -€18,387 | -18.8% |
| Taxes, remuneration and social security | 45 | €63,949 | €77,332 | +€13,383 | +20.9% |
| Taxes | 450/3 | €31 | €15,149 | +€15,118 | +48,768% |
| Remuneration and social security | 454/9 | €63,918 | €62,183 | -€1,735 | -2.7% |
| Other amounts payable | 47/48 | €28,270 | €22,991 | -€5,279 | -18.7% |
| Accrued charges and deferred income | 492/3 | €2,612 | - | -€2,612 | |
| Remuneration, social security and pensions | 62 | €468,778 | €471,755 | +€2,977 | +0.6% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €69,986 | €75,907 | +€5,921 | +8.5% |
| Other operating charges | 640/8 | €11,321 | €11,618 | +€297 | +2.6% |
| Gross operating margin | 9900 | €557,866 | €549,289 | -€8,577 | -1.5% |
| Operating profit (loss) | 9901 | €7,781 | -€9,991 | -€17,772 | |
| Financial income | 75/76B | €45 | €55 | +€10 | +22.2% |
| Recurring financial income | 75 | €45 | €55 | +€10 | +22.2% |
| Financial charges | 65/66B | €785 | €2,821 | +€2,036 | +259% |
| Recurring financial charges | 65 | €785 | €2,321 | +€1,536 | +196% |
| Non-recurring financial charges | 66B | - | €500 | +€500 | |
| Profit (loss) for the period before taxes | 9903 | €7,041 | -€12,757 | -€19,798 | |
| Income taxes | 67/77 | €5,562 | - | -€5,562 | |
| Profit (loss) for the period | 9904 | €1,479 | -€12,757 | -€14,236 | |
| Profit (loss) for the period to be appropriated | 9905 | €1,479 | -€12,757 | -€14,236 |
Source: filed annual accounts (NBB), financial years ended 30 June 2024 and 30 June 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 27 October 2026 via checked.be.