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BRANDRACER: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

BRANDRACER

BE 0556.674.387
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€491,448
2024 · €120,107+€371,341
Equity
€611,265
2024 · €419,816+€191,448
Cash
€230,331
2024 · €34,099+€196,232
Balance sheet total
€790,902
2024 · €776,529+€14,373

Largest movements

2024 to 2025
Assets
  • Current investments -€317,722

    no longer reported in 2025 (was €317,722)

  • Cash +€196,232

    up €196,232 (+575%), from €34,099 to €230,331

    mainly Net result for the year (+€491,448) and Current investments (+€317,722)

  • Receivables after one year +€135,000

    up €135,000 (+40.9%), from €330,000 to €465,000

  • Deferred charges and accrued income +€32,839

    up €32,839 (+84.0%), from €39,114 to €71,953

  • Receivables within one year -€30,976

    down €30,976 (-74.8%), from €41,409 to €10,433

    of which Trade receivables: -€32,345

Equity and liabilities
  • Other debts -€209,553

    down €209,553 (-61.8%), from €338,920 to €129,366

  • Reserves +€191,448

    up €191,448 (+47.7%), from €401,216 to €592,665

    of which Distributable reserves: +€191,448

  • Tax, wage and social debts +€31,262

    up €31,262 (+207%), from €15,113 to €46,376

Income statement
  • Gross operating margin +€403,060

    up €403,060 (+223%), from €180,744 to €583,804

  • Taxes +€104,914

    up €104,914 (+227%), from €46,212 to €151,125

  • Financial charges -€50,321

    down €50,321, from €26,545 to -€23,775

  • Financial income +€17,271

    up €17,271 (+87.7%), from €19,694 to €36,965

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €120,107
Gross operating margin +€403,060
Depreciation +€4,754
Other operating charges +€849
Financial income +€17,271
Financial charges +€50,321
Taxes -€104,914
Result 2025 €491,448
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€179,185
Investment +€317,047
Financing -€300,000
Cash 2024 €34,099
Net result for the year +€491,448
Depreciation +€1,675
Receivables after one year -€135,000
Receivables within one year +€30,976
Deferred charges and accrued income -€32,839
Trade debts +€1,215
Tax, wage and social debts +€31,262
Other debts -€209,553
Investment in fixed assets (net) -€674
Current investments +€317,722
Contributions, distributions and other -€300,000
Cash 2025 €230,331
brings cash intakes cash out
Every line side by side 42 lines
Line Code 2024 2025 Change %
Total assets 20/58 €776,529 €790,902 +€14,373 +1.9%
Fixed assets 21/28 €4,185 €3,185 -€1,001 -23.9%
Tangible fixed assets 22/27 €4,185 €3,185 -€1,001 -23.9%
Plant, machinery and equipment 23 €1,036 €902 -€133 -12.9%
Furniture and vehicles 24 €3,150 €2,282 -€867 -27.5%
Current assets 29/58 €772,344 €787,717 +€15,373 +2.0%
Amounts receivable after more than one year 29 €330,000 €465,000 +€135,000 +40.9%
Other amounts receivable 291 €330,000 €465,000 +€135,000 +40.9%
Stocks and contracts in progress 3 €10,000 €10,000 = 0.0%
Stocks 30/36 €10,000 €10,000 = 0.0%
Amounts receivable within one year 40/41 €41,409 €10,433 -€30,976 -74.8%
Trade receivables 40 €32,345 - -€32,345
Other amounts receivable 41 €9,064 €10,433 +€1,370 +15.1%
Current investments 50/53 €317,722 - -€317,722
Cash at bank and in hand 54/58 €34,099 €230,331 +€196,232 +575%
Deferred charges and accrued income 490/1 €39,114 €71,953 +€32,839 +84.0%
Total equity and liabilities 10/49 €776,529 €790,902 +€14,373 +1.9%
Equity 10/15 €419,816 €611,265 +€191,448 +45.6%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €401,216 €592,665 +€191,448 +47.7%
Non-distributable reserves 130/1 €1,860 €1,860 = 0.0%
Reserves not available under the articles 1311 €1,860 €1,860 = 0.0%
Distributable reserves 133 €399,356 €590,805 +€191,448 +47.9%
Amounts payable 17/49 €356,713 €179,637 -€177,076 -49.6%
Amounts payable within one year 42/48 €356,713 €179,637 -€177,076 -49.6%
Trade debts 44 €2,680 €3,895 +€1,215 +45.3%
Suppliers 440/4 €2,680 €3,895 +€1,215 +45.3%
Taxes, remuneration and social security 45 €15,113 €46,376 +€31,262 +207%
Taxes 450/3 €15,113 €46,376 +€31,262 +207%
Other amounts payable 47/48 €338,920 €129,366 -€209,553 -61.8%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €6,429 €1,675 -€4,754 -73.9%
Other operating charges 640/8 €1,144 €296 -€849 -74.2%
Gross operating margin 9900 €180,744 €583,804 +€403,060 +223%
Operating profit (loss) 9901 €173,171 €581,834 +€408,663 +236%
Financial income 75/76B €19,694 €36,965 +€17,271 +87.7%
Recurring financial income 75 €19,694 €36,965 +€17,271 +87.7%
Financial charges 65/66B €26,545 -€23,775 -€50,321
Recurring financial charges 65 €26,545 -€23,775 -€50,321
Profit (loss) for the period before taxes 9903 €166,319 €642,574 +€476,255 +286%
Income taxes 67/77 €46,212 €151,125 +€104,914 +227%
Profit (loss) for the period 9904 €120,107 €491,448 +€371,341 +309%
Profit (loss) for the period to be appropriated 9905 €120,107 €491,448 +€371,341 +309%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 30 October 2026 via checked.be.