Brand Trends: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
Brand Trends
Largest movements
- Receivables within one year +€41,164
up €41,164 (+242%), from €16,988 to €58,152
of which Trade receivables: +€24,714
- Cash +€19,571
up €19,571 (+44.3%), from €44,132 to €63,703
mainly Other debts (+€77,167) and Net result for the year (+€55,868)
- Tangible fixed assets +€12,887
up €12,887 (+110%), from €11,698 to €24,584
of which Other tangible fixed assets: +€10,228
- Intangible fixed assets +€5,303
new in 2025: €5,303
- Other debts +€77,167
up €77,167 (+9,264%), from €833 to €78,000
- Reserves -€22,132
down €22,132 (-43.7%), from €50,624 to €28,492
- Trade debts +€16,327
up €16,327 (+1,109%), from €1,473 to €17,800
- Tax, wage and social debts +€7,333
up €7,333 (+36.3%), from €20,190 to €27,523
of which Taxes: +€7,333
- Gross operating margin +€18,866
up €18,866 (+28.6%), from €66,021 to €84,887
- Staff costs +€8,223
up €8,223 (+1,611%), from €511 to €8,734
- Taxes +€2,515
up €2,515 (+18.7%), from €13,416 to €15,931
- Depreciation +€1,567
up €1,567 (+191%), from €821 to €2,388
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €74,356 | €153,277 | +€78,921 | +106% |
| Fixed assets | 21/28 | €11,698 | €29,888 | +€18,190 | +156% |
| Intangible fixed assets | 21 | - | €5,303 | +€5,303 | |
| Tangible fixed assets | 22/27 | €11,698 | €24,584 | +€12,887 | +110% |
| Furniture and vehicles | 24 | €3,538 | €6,198 | +€2,659 | +75.2% |
| Other tangible fixed assets | 26 | €8,159 | €18,387 | +€10,228 | +125% |
| Current assets | 29/58 | €62,658 | €123,389 | +€60,731 | +96.9% |
| Amounts receivable within one year | 40/41 | €16,988 | €58,152 | +€41,164 | +242% |
| Trade receivables | 40 | €16,142 | €40,856 | +€24,714 | +153% |
| Other amounts receivable | 41 | €846 | €17,296 | +€16,449 | +1,944% |
| Cash at bank and in hand | 54/58 | €44,132 | €63,703 | +€19,571 | +44.3% |
| Deferred charges and accrued income | 490/1 | €1,538 | €1,534 | -€3 | -0.2% |
| Total equity and liabilities | 10/49 | €74,356 | €153,277 | +€78,921 | +106% |
| Equity | 10/15 | €51,624 | €29,492 | -€22,132 | -42.9% |
| Contributions | 10/11 | €1,000 | €1,000 | = | 0.0% |
| Reserves | 13 | €50,624 | €28,492 | -€22,132 | -43.7% |
| Distributable reserves | 133 | €50,624 | €28,492 | -€22,132 | -43.7% |
| Profit (loss) carried forward | 14 | €0 | €0 | = | |
| Amounts payable | 17/49 | €22,732 | €123,785 | +€101,052 | +445% |
| Amounts payable within one year | 42/48 | €22,700 | €123,785 | +€101,085 | +445% |
| Financial debts | 43 | €205 | €462 | +€257 | +126% |
| Other loans | 439 | €205 | €462 | +€257 | +126% |
| Trade debts | 44 | €1,473 | €17,800 | +€16,327 | +1,109% |
| Suppliers | 440/4 | €1,473 | €17,800 | +€16,327 | +1,109% |
| Taxes, remuneration and social security | 45 | €20,190 | €27,523 | +€7,333 | +36.3% |
| Taxes | 450/3 | €20,190 | €27,523 | +€7,333 | +36.3% |
| Remuneration and social security | 454/9 | €0 | - | = | |
| Other amounts payable | 47/48 | €833 | €78,000 | +€77,167 | +9,264% |
| Accrued charges and deferred income | 492/3 | €32 | €0 | -€32 | -100% |
| Remuneration, social security and pensions | 62 | €511 | €8,734 | +€8,223 | +1,611% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €821 | €2,388 | +€1,567 | +191% |
| Other operating charges | 640/8 | €511 | €637 | +€126 | +24.7% |
| Gross operating margin | 9900 | €66,021 | €84,887 | +€18,866 | +28.6% |
| Operating profit (loss) | 9901 | €64,178 | €73,128 | +€8,950 | +13.9% |
| Financial income | 75/76B | €6 | €547 | +€541 | +9,004% |
| Recurring financial income | 75 | €6 | €547 | +€541 | +9,004% |
| Financial charges | 65/66B | €1,371 | €1,876 | +€505 | +36.8% |
| Recurring financial charges | 65 | €1,371 | €1,876 | +€505 | +36.8% |
| Profit (loss) for the period before taxes | 9903 | €62,813 | €71,800 | +€8,986 | +14.3% |
| Income taxes | 67/77 | €13,416 | €15,931 | +€2,515 | +18.7% |
| Profit (loss) for the period | 9904 | €49,397 | €55,868 | +€6,471 | +13.1% |
| Profit (loss) for the period to be appropriated | 9905 | €49,397 | €55,868 | +€6,471 | +13.1% |
Source: filed annual accounts (NBB), financial years ended 30 September 2024 and 30 September 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 20 October 2026 via checked.be.