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Brainmade Agency: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Brainmade Agency

BE 0810.854.474
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€628
2024 · €51,088-€51,717
Equity
€80,969
2024 · €178,222-€97,254
Cash
€145,360
2024 · €109,930+€35,430
Balance sheet total
€489,399
2024 · €537,669-€48,271

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€61,702

    down €61,702 (-23.6%), from €261,453 to €199,751

    of which Other amounts receivable: -€51,043

  • Cash +€35,430

    up €35,430 (+32.2%), from €109,930 to €145,360

    mainly Trade debts (+€142,539) and Receivables within one year (+€61,702)

  • Tangible fixed assets -€13,628

    down €13,628 (-39.4%), from €34,616 to €20,988

    of which Furniture and vehicles: -€13,628

  • Financial fixed assets -€6,200

    down €6,200 (-100%), from €6,200 to €0

Equity and liabilities
  • Trade debts +€142,539

    up €142,539 (+137%), from €103,762 to €246,301

  • Reserves -€96,625

    down €96,625 (-61.6%), from €156,915 to €60,290

    of which Distributable reserves: -€96,625

  • Other debts -€42,802

    down €42,802 (-100%), from €42,802 to €0

  • Debts after one year -€35,198

    down €35,198 (-28.6%), from €123,258 to €88,060

  • Tax, wage and social debts -€8,854

    down €8,854 (-19.0%), from €46,626 to €37,772

    of which Remuneration and social security: -€11,447

Income statement
  • Gross operating margin -€97,102

    down €97,102 (-34.2%), from €283,984 to €186,882

  • Staff costs -€35,463

    down €35,463 (-18.5%), from €191,196 to €155,733

  • Depreciation -€6,166

    down €6,166 (-24.4%), from €25,307 to €19,141

  • Taxes -€5,087

    down €5,087 (-40.4%), from €12,584 to €7,497

  • Financial income -€4,218

    down €4,218 (-71.1%), from €5,931 to €1,713

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €51,088
Gross operating margin -€97,102
Staff costs +€35,463
Depreciation +€6,166
Other operating charges +€559
Other operating items +€578
Financial income -€4,218
Financial charges +€1,752
Taxes +€5,087
Result 2025 -€628
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€173,269
Investment +€686
Financing -€138,525
Cash 2024 €109,930
Net result for the year -€628
Depreciation +€19,141
Receivables within one year +€61,702
Deferred charges and accrued income +€2,171
Trade debts +€142,539
Tax, wage and social debts -€8,854
Other debts -€42,802
Investment in fixed assets (net) +€686
Debts after one year -€35,198
Current portion of long-term debt -€6,702
Contributions, distributions and other -€96,625
Cash 2025 €145,360
brings cash intakes cash out
Every line side by side 53 lines
Line Code 2024 2025 Change %
Total assets 20/58 €537,669 €489,399 -€48,271 -9.0%
Fixed assets 21/28 €40,816 €20,988 -€19,828 -48.6%
Tangible fixed assets 22/27 €34,616 €20,988 -€13,628 -39.4%
Land and buildings 22 €0 - =
Plant, machinery and equipment 23 €0 - =
Furniture and vehicles 24 €34,616 €20,988 -€13,628 -39.4%
Other tangible fixed assets 26 €0 - =
Financial fixed assets 28 €6,200 €0 -€6,200 -100%
Current assets 29/58 €496,853 €468,410 -€28,443 -5.7%
Stocks and contracts in progress 3 €25,000 €25,000 = 0.0%
Contracts in progress 37 €25,000 €25,000 = 0.0%
Amounts receivable within one year 40/41 €261,453 €199,751 -€61,702 -23.6%
Trade receivables 40 €190,813 €180,154 -€10,659 -5.6%
Other amounts receivable 41 €70,640 €19,597 -€51,043 -72.3%
Current investments 50/53 €94,987 €94,987 = 0.0%
Cash at bank and in hand 54/58 €109,930 €145,360 +€35,430 +32.2%
Deferred charges and accrued income 490/1 €5,483 €3,312 -€2,171 -39.6%
Total equity and liabilities 10/49 €537,669 €489,399 -€48,271 -9.0%
Equity 10/15 €178,222 €80,969 -€97,254 -54.6%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €156,915 €60,290 -€96,625 -61.6%
Non-distributable reserves 130/1 €760 €760 = 0.0%
Reserves not available under the articles 1311 €760 €760 = 0.0%
Tax-exempt reserves 132 €1,268 €1,268 = 0.0%
Distributable reserves 133 €154,887 €58,262 -€96,625 -62.4%
Profit (loss) carried forward 14 €2,707 €2,079 -€628 -23.2%
Amounts payable 17/49 €359,447 €408,430 +€48,983 +13.6%
Amounts payable after more than one year 17 €123,258 €88,060 -€35,198 -28.6%
Financial debts 170/4 €123,258 €88,060 -€35,198 -28.6%
Amounts payable within one year 42/48 €236,189 €320,370 +€84,181 +35.6%
Current portion of amounts payable after more than one year 42 €43,000 €36,297 -€6,702 -15.6%
Trade debts 44 €103,762 €246,301 +€142,539 +137%
Suppliers 440/4 €103,762 €246,301 +€142,539 +137%
Taxes, remuneration and social security 45 €46,626 €37,772 -€8,854 -19.0%
Taxes 450/3 €16,477 €19,070 +€2,593 +15.7%
Remuneration and social security 454/9 €30,149 €18,702 -€11,447 -38.0%
Other amounts payable 47/48 €42,802 €0 -€42,802 -100%
Accrued charges and deferred income 492/3 €0 - =
Remuneration, social security and pensions 62 €191,196 €155,733 -€35,463 -18.5%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €25,307 €19,141 -€6,166 -24.4%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €0 - =
Other operating charges 640/8 €611 €52 -€559 -91.5%
Non-recurring operating charges 66A €578 €0 -€578 -100%
Gross operating margin 9900 €283,984 €186,882 -€97,102 -34.2%
Operating profit (loss) 9901 €66,292 €11,956 -€54,337 -82.0%
Financial income 75/76B €5,931 €1,713 -€4,218 -71.1%
Recurring financial income 75 €5,931 €1,713 -€4,218 -71.1%
Financial charges 65/66B €8,552 €6,800 -€1,752 -20.5%
Recurring financial charges 65 €8,552 €6,800 -€1,752 -20.5%
Profit (loss) for the period before taxes 9903 €63,672 €6,869 -€56,803 -89.2%
Income taxes 67/77 €12,584 €7,497 -€5,087 -40.4%
Profit (loss) for the period 9904 €51,088 -€628 -€51,717
Profit (loss) for the period to be appropriated 9905 €51,088 -€628 -€51,717

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 20 October 2026 via checked.be.