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BAAM: what changed

BE 0834.636.795NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
€35,441
2024 · €58,815-€23,374
Equity
€126,048
2024 · €90,607+€35,441
Cash
€166,050
2024 · €195,492-€29,442
Balance sheet total
€475,404
2024 · €484,655-€9,251

Largest movements

2024 to 2025
Assets
  • Cash -€29,442

    down €29,442 (-15.1%), from €195,492 to €166,050

    mainly Trade debts (-€66,872) and Investment in fixed assets (net) (-€14,330)

  • Tangible fixed assets +€10,579

    up €10,579 (+119%), from €8,917 to €19,496

    of which Furniture and vehicles: +€11,842

  • Receivables within one year +€6,572

    up €6,572 (+2.5%), from €265,938 to €272,510

    of which Trade receivables: +€7,075

Equity and liabilities
  • Trade debts -€66,872

    down €66,872 (-18.7%), from €357,375 to €290,503

  • Profit (loss) carried forward +€35,441

    up €35,441 (+103%), from €34,407 to €69,848

  • Current portion of long-term debt +€20,502

    new in 2025: €20,502

Income statement
  • Gross operating margin -€27,543

    down €27,543 (-9.0%), from €307,295 to €279,751

  • Staff costs -€12,974

    down €12,974 (-5.4%), from €238,829 to €225,856

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €58,815
Gross operating margin -€27,543
Staff costs +€12,974
Depreciation -€1,092
Write-downs -€1,349
Other operating charges -€1
Other operating items -€1,210
Financial income -€94
Financial charges -€2,284
Taxes -€2,775
Result 2025 €35,441
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations -€35,506
Investment -€14,330
Financing +€20,393
Cash 2024 €195,492
Net result for the year +€35,441
Depreciation +€3,751
Receivables within one year -€6,572
Deferred charges and accrued income -€3,040
Trade debts -€66,872
Tax, wage and social debts +€4,232
Accrued charges and deferred income -€2,445
Investment in fixed assets (net) -€14,330
Current portion of long-term debt +€20,502
Short-term financial debts -€108
Cash 2025 €166,050
brings cash intakes cash out
Every line side by side 44 lines
Line Code 2024 2025 Change %
Total assets 20/58 €484,655 €475,404 -€9,251 -1.9%
Fixed assets 21/28 €11,532 €22,111 +€10,579 +91.7%
Tangible fixed assets 22/27 €8,917 €19,496 +€10,579 +119%
Furniture and vehicles 24 €316 €12,159 +€11,842 +3,744%
Other tangible fixed assets 26 €8,601 €7,338 -€1,263 -14.7%
Financial fixed assets 28 €2,615 €2,615 = 0.0%
Current assets 29/58 €473,123 €453,293 -€19,830 -4.2%
Amounts receivable within one year 40/41 €265,938 €272,510 +€6,572 +2.5%
Trade receivables 40 €258,336 €265,411 +€7,075 +2.7%
Other amounts receivable 41 €7,602 €7,099 -€503 -6.6%
Cash at bank and in hand 54/58 €195,492 €166,050 -€29,442 -15.1%
Deferred charges and accrued income 490/1 €11,693 €14,733 +€3,040 +26.0%
Total equity and liabilities 10/49 €484,655 €475,404 -€9,251 -1.9%
Equity 10/15 €90,607 €126,048 +€35,441 +39.1%
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €50,000 €50,000 = 0.0%
Distributable reserves 133 €50,000 €50,000 = 0.0%
Profit (loss) carried forward 14 €34,407 €69,848 +€35,441 +103%
Amounts payable 17/49 €394,048 €349,356 -€44,692 -11.3%
Amounts payable within one year 42/48 €391,603 €349,356 -€42,247 -10.8%
Current portion of amounts payable after more than one year 42 - €20,502 +€20,502
Financial debts 43 €396 €288 -€108 -27.3%
Credit institutions 430/8 €396 €288 -€108 -27.3%
Trade debts 44 €357,375 €290,503 -€66,872 -18.7%
Suppliers 440/4 €357,375 €290,503 -€66,872 -18.7%
Taxes, remuneration and social security 45 €33,832 €38,063 +€4,232 +12.5%
Taxes 450/3 €8,971 €15,816 +€6,845 +76.3%
Remuneration and social security 454/9 €24,861 €22,248 -€2,613 -10.5%
Accrued charges and deferred income 492/3 €2,445 - -€2,445
Remuneration, social security and pensions 62 €238,829 €225,856 -€12,974 -5.4%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €2,658 €3,751 +€1,092 +41.1%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 -€1,069 €280 +€1,349
Other operating charges 640/8 €1,684 €1,684 +€1 0.0%
Non-recurring operating charges 66A - €1,210 +€1,210
Gross operating margin 9900 €307,295 €279,751 -€27,543 -9.0%
Operating profit (loss) 9901 €65,192 €46,971 -€18,221 -28.0%
Financial income 75/76B €473 €380 -€94 -19.8%
Recurring financial income 75 €473 €380 -€94 -19.8%
Financial charges 65/66B €2,480 €4,764 +€2,284 +92.1%
Recurring financial charges 65 €2,480 €4,764 +€2,284 +92.1%
Profit (loss) for the period before taxes 9903 €63,185 €42,586 -€20,599 -32.6%
Income taxes 67/77 €4,371 €7,145 +€2,775 +63.5%
Profit (loss) for the period 9904 €58,815 €35,441 -€23,374 -39.7%
Profit (loss) for the period to be appropriated 9905 €58,815 €35,441 -€23,374 -39.7%

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€177,788 to €223,694

Midpoint €196,915 · 50% capitalised earnings, 50% adjusted equity

Capitalisation rate 12% result over 3 years, excluding non-recurring income and charges earnings weight 50%

Adjusted equity €126,048
Capitalised earnings €229,529 to €321,340
Indication €177,788 to €223,694

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€126,048
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€126,048

Capitalised earnings

net result for the year (9904)
2025
€35,441
excluding non-recurring income and charges
€36,651
2024
€58,815
2023
€936
2022
-€13,126
2021
€21,341
Average result, excluding non-recurring income and charges
€32,134
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
€229,529 / €267,783 / €321,340

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 10 November 2026 via checked.be.