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B2CUP: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

B2CUP

BE 0521.992.137
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€16,376
2024 · €21,580-€5,204
Equity
€191,034
2024 · €191,104-€70
Cash
€143,025
2024 · €124,704+€18,320
Balance sheet total
€207,461
2024 · €198,606+€8,855

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€20,165

    down €20,165 (-41.1%), from €49,055 to €28,890

    of which Trade receivables: -€13,882

  • Cash +€18,320

    up €18,320 (+14.7%), from €124,704 to €143,025

    mainly Receivables within one year (+€20,165) and Net result for the year (+€16,376)

  • Tangible fixed assets +€10,700

    up €10,700 (+53.8%), from €19,893 to €30,593

    of which Furniture and vehicles: +€9,364

Equity and liabilities
  • Tax, wage and social debts +€4,663

    up €4,663 (+63.0%), from €7,396 to €12,059

  • Trade debts +€4,262

    up €4,262 (+4009.7%), from €106 to €4,369

Income statement
  • Gross operating margin -€6,701

    down €6,701 (-17.9%), from €37,358 to €30,657

  • Taxes -€2,504

    down €2,504 (-26.8%), from €9,354 to €6,850

  • Depreciation +€1,090

    up €1,090 (+26.7%), from €4,078 to €5,168

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €21,580
Gross operating margin -€6,701
Depreciation -€1,090
Other operating charges -€312
Financial income +€353
Financial charges +€44
Taxes +€2,504
Result 2025 €16,376

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€50,635
Investment -€15,868
Financing -€16,446
Cash 2024 €124,704
Net result for the year +€16,376
Depreciation +€5,168
Receivables within one year +€20,165
Trade debts +€4,262
Tax, wage and social debts +€4,663
Investment in fixed assets (net) -€15,868
Contributions, distributions and other -€16,446
Cash 2025 €143,025
Every line side by side 37 lines
Line Code 2024 2025 Change %
Total assets 20/58 €198,606 €207,461 +€8,855 +4.5%
Fixed assets 21/28 €19,893 €30,593 +€10,700 +53.8%
Tangible fixed assets 22/27 €19,893 €30,593 +€10,700 +53.8%
Plant, machinery and equipment 23 - €2,036 +€2,036
Furniture and vehicles 24 €7,118 €16,482 +€9,364 +131.5%
Other tangible fixed assets 26 €12,774 €12,075 -€700 -5.5%
Current assets 29/58 €178,714 €176,869 -€1,845 -1.0%
Stocks and contracts in progress 3 €4,954 €4,954 = 0.0%
Stocks 30/36 €4,954 €4,954 = 0.0%
Amounts receivable within one year 40/41 €49,055 €28,890 -€20,165 -41.1%
Trade receivables 40 €27,764 €13,882 -€13,882 -50.0%
Other amounts receivable 41 €21,291 €15,008 -€6,283 -29.5%
Cash at bank and in hand 54/58 €124,704 €143,025 +€18,320 +14.7%
Total equity and liabilities 10/49 €198,606 €207,461 +€8,855 +4.5%
Equity 10/15 €191,104 €191,034 -€70 0.0%
Contributions 10/11 €7,500 €7,500 = 0.0%
Reserves 13 €183,604 €183,534 -€70 0.0%
Distributable reserves 133 €183,604 €183,534 -€70 0.0%
Profit (loss) carried forward 14 €0 €0 =
Amounts payable 17/49 €7,503 €16,427 +€8,925 +119.0%
Amounts payable within one year 42/48 €7,503 €16,427 +€8,925 +119.0%
Trade debts 44 €106 €4,369 +€4,262 +4009.7%
Suppliers 440/4 €106 €4,369 +€4,262 +4009.7%
Taxes, remuneration and social security 45 €7,396 €12,059 +€4,663 +63.0%
Taxes 450/3 €7,396 €12,059 +€4,663 +63.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €4,078 €5,168 +€1,090 +26.7%
Other operating charges 640/8 €1,088 €1,400 +€312 +28.7%
Gross operating margin 9900 €37,358 €30,657 -€6,701 -17.9%
Operating profit (loss) 9901 €32,192 €24,089 -€8,103 -25.2%
Financial income 75/76B €300 €653 +€353 +117.4%
Recurring financial income 75 €300 €653 +€353 +117.4%
Financial charges 65/66B €1,558 €1,514 -€44 -2.8%
Recurring financial charges 65 €1,558 €1,514 -€44 -2.8%
Profit (loss) for the period before taxes 9903 €30,934 €23,227 -€7,707 -24.9%
Income taxes 67/77 €9,354 €6,850 -€2,504 -26.8%
Profit (loss) for the period 9904 €21,580 €16,376 -€5,204 -24.1%
Profit (loss) for the period to be appropriated 9905 €21,580 €16,376 -€5,204 -24.1%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 9 October 2026 via checked.be.