Skip to content

B&G Media: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

B&G Media

BE 0777.350.179
NACE 73.110, Advertising agencies
financial year 2024 compared with 2023filed annual accounts (NBB)
Net result for the year
€2,422
2023 · €77,145-€74,723
Equity
€6,080
2023 · €3,658+€2,422
Cash
€106,214
2023 · €174,544-€68,329
Balance sheet total
€315,606
2023 · €606,732-€291,126

Largest movements

2023 to 2024
Assets
  • Receivables within one year -€243,328

    down €243,328 (-59.4%), from €409,414 to €166,087

    of which Trade receivables: -€294,563

  • Cash -€68,329

    down €68,329 (-39.1%), from €174,544 to €106,214

    mainly Accrued charges and deferred income (-€267,832) and Other debts (-€33,869)

  • Intangible fixed assets +€6,525

    up €6,525 (+76.1%), from €8,570 to €15,095

  • Deferred charges and accrued income +€6,162

    up €6,162 (+64.3%), from €9,586 to €15,747

Equity and liabilities
  • Accrued charges and deferred income -€267,832

    down €267,832 (-87.8%), from €305,131 to €37,299

  • Other debts -€33,869

    down €33,869 (-37.5%), from €90,243 to €56,375

  • Trade debts +€26,512

    up €26,512 (+24.8%), from €106,940 to €133,452

  • Tax, wage and social debts -€13,801

    down €13,801 (-14.3%), from €96,202 to €82,401

    of which Taxes: -€31,924

Income statement
  • Staff costs +€81,638

    up €81,638 (+29.1%), from €280,171 to €361,809

  • Gross operating margin +€28,419

    up €28,419 (+7.7%), from €371,464 to €399,883

  • Depreciation +€4,074

    up €4,074 (+72.7%), from €5,601 to €9,675

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 €77,145
Gross operating margin +€28,419
Staff costs -€81,638
Depreciation -€4,074
Other operating charges -€973
Other operating items -€10,000
Financial income +€671
Financial charges -€3,166
Taxes -€3,961
Result 2024 €2,422
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€39,727
Investment -€24,044
Financing -€4,558
Cash 2023 €174,544
Net result for the year +€2,422
Depreciation +€9,675
Receivables within one year +€243,328
Deferred charges and accrued income -€6,162
Trade debts +€26,512
Tax, wage and social debts -€13,801
Other debts -€33,869
Accrued charges and deferred income -€267,832
Investment in fixed assets (net) -€24,044
Short-term financial debts -€4,558
Cash 2024 €106,214
brings cash intakes cash out
Every line side by side 44 lines
Line Code 2023 2024 Change %
Total assets 20/58 €606,732 €315,606 -€291,126 -48.0%
Fixed assets 21/28 €13,189 €27,558 +€14,369 +109%
Intangible fixed assets 21 €8,570 €15,095 +€6,525 +76.1%
Tangible fixed assets 22/27 €4,618 €7,013 +€2,395 +51.9%
Plant, machinery and equipment 23 €1,236 €811 -€425 -34.4%
Furniture and vehicles 24 €3,382 €6,202 +€2,819 +83.4%
Financial fixed assets 28 - €5,450 +€5,450
Current assets 29/58 €593,544 €288,048 -€305,495 -51.5%
Amounts receivable within one year 40/41 €409,414 €166,087 -€243,328 -59.4%
Trade receivables 40 €409,414 €114,851 -€294,563 -71.9%
Other amounts receivable 41 - €51,236 +€51,236
Cash at bank and in hand 54/58 €174,544 €106,214 -€68,329 -39.1%
Deferred charges and accrued income 490/1 €9,586 €15,747 +€6,162 +64.3%
Total equity and liabilities 10/49 €606,732 €315,606 -€291,126 -48.0%
Equity 10/15 €3,658 €6,080 +€2,422 +66.2%
Contributions 10/11 €3,600 €3,600 = 0.0%
Reserves 13 €58 €2,480 +€2,422 +4,212%
Distributable reserves 133 €58 €2,480 +€2,422 +4,212%
Profit (loss) carried forward 14 €0 €0 =
Amounts payable 17/49 €603,075 €309,527 -€293,548 -48.7%
Amounts payable within one year 42/48 €297,944 €272,228 -€25,716 -8.6%
Financial debts 43 €4,558 €0 -€4,558 -100%
Credit institutions 430/8 €4,558 €0 -€4,558 -100%
Trade debts 44 €106,940 €133,452 +€26,512 +24.8%
Suppliers 440/4 €106,940 €133,452 +€26,512 +24.8%
Taxes, remuneration and social security 45 €96,202 €82,401 -€13,801 -14.3%
Taxes 450/3 €63,502 €31,578 -€31,924 -50.3%
Remuneration and social security 454/9 €32,700 €50,823 +€18,123 +55.4%
Other amounts payable 47/48 €90,243 €56,375 -€33,869 -37.5%
Accrued charges and deferred income 492/3 €305,131 €37,299 -€267,832 -87.8%
Remuneration, social security and pensions 62 €280,171 €361,809 +€81,638 +29.1%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €5,601 €9,675 +€4,074 +72.7%
Other operating charges 640/8 €3,047 €4,019 +€973 +31.9%
Non-recurring operating charges 66A - €10,000 +€10,000
Gross operating margin 9900 €371,464 €399,883 +€28,419 +7.7%
Operating profit (loss) 9901 €82,645 €14,379 -€68,266 -82.6%
Financial income 75/76B - €671 +€671
Recurring financial income 75 - €671 +€671
Financial charges 65/66B €2,747 €5,913 +€3,166 +115%
Recurring financial charges 65 €2,747 €5,913 +€3,166 +115%
Profit (loss) for the period before taxes 9903 €79,898 €9,136 -€70,761 -88.6%
Income taxes 67/77 €2,753 €6,714 +€3,961 +144%
Profit (loss) for the period 9904 €77,145 €2,422 -€74,723 -96.9%
Profit (loss) for the period to be appropriated 9905 €77,145 €2,422 -€74,723 -96.9%

Source: filed annual accounts (NBB), financial years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 28 October 2026 via checked.be.