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Appropriate Communications: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Appropriate Communications

BE 0472.625.273
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€24,069
2024 · €15,700+€8,369
Equity
€180,843
2024 · €156,774+€24,069
Cash
€97,979
2024 · €38,720+€59,259
Balance sheet total
€196,053
2024 · €163,175+€32,878

Largest movements

2024 to 2025
Assets
  • Cash +€59,259

    up €59,259 (+153%), from €38,720 to €97,979

    mainly Receivables within one year (+€28,070) and Net result for the year (+€24,069)

  • Receivables within one year -€28,070

    down €28,070 (-84.8%), from €33,086 to €5,016

    of which Other amounts receivable: -€18,993

  • Deferred charges and accrued income +€5,700

    up €5,700 (+84.8%), from €6,717 to €12,417

Equity and liabilities
  • Reserves +€24,069

    up €24,069 (+16.1%), from €149,774 to €173,843

  • Other debts +€12,385

    new in 2025: €12,385

  • Tax, wage and social debts -€4,606

    down €4,606 (-96.0%), from €4,800 to €194

Income statement
  • Gross operating margin +€8,145

    up €8,145 (+26.2%), from €31,134 to €39,279

  • Taxes +€1,818

    up €1,818 (+22.6%), from €8,027 to €9,844

  • Financial income +€1,475

    up €1,475 (+1,653%), from €89 to €1,564

  • Staff costs -€418

    no longer reported in 2025 (was €418)

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €15,700
Gross operating margin +€8,145
Staff costs +€418
Depreciation -€109
Other operating charges +€298
Financial income +€1,475
Financial charges -€39
Taxes -€1,818
Result 2025 €24,069
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€61,000
Investment -€1,741
Financing €0
Cash 2024 €38,720
Net result for the year +€24,069
Depreciation +€4,252
Receivables after one year +€1,500
Receivables within one year +€28,070
Deferred charges and accrued income -€5,700
Trade debts -€819
Tax, wage and social debts -€4,606
Other debts +€12,385
Accrued charges and deferred income +€1,849
Investment in fixed assets (net) -€1,741
Cash 2025 €97,979
brings cash intakes cash out
Every line side by side 43 lines
Line Code 2024 2025 Change %
Total assets 20/58 €163,175 €196,053 +€32,878 +20.1%
Fixed assets 21/28 €76,210 €73,700 -€2,510 -3.3%
Intangible fixed assets 21 €4,128 €3,036 -€1,093 -26.5%
Tangible fixed assets 22/27 €70,782 €69,364 -€1,418 -2.0%
Land and buildings 22 €66,244 €64,977 -€1,267 -1.9%
Furniture and vehicles 24 €2,704 €3,296 +€592 +21.9%
Other tangible fixed assets 26 €1,833 €1,091 -€742 -40.5%
Financial fixed assets 28 €1,300 €1,300 = 0.0%
Current assets 29/58 €86,965 €122,353 +€35,388 +40.7%
Amounts receivable after more than one year 29 €3,000 €1,500 -€1,500 -50.0%
Other amounts receivable 291 €3,000 €1,500 -€1,500 -50.0%
Amounts receivable within one year 40/41 €33,086 €5,016 -€28,070 -84.8%
Trade receivables 40 €10,868 €1,791 -€9,077 -83.5%
Other amounts receivable 41 €22,218 €3,225 -€18,993 -85.5%
Current investments 50/53 €5,441 €5,441 = 0.0%
Cash at bank and in hand 54/58 €38,720 €97,979 +€59,259 +153%
Deferred charges and accrued income 490/1 €6,717 €12,417 +€5,700 +84.8%
Total equity and liabilities 10/49 €163,175 €196,053 +€32,878 +20.1%
Equity 10/15 €156,774 €180,843 +€24,069 +15.4%
Contributions 10/11 €7,000 €7,000 = 0.0%
Reserves 13 €149,774 €173,843 +€24,069 +16.1%
Distributable reserves 133 €149,774 €173,843 +€24,069 +16.1%
Amounts payable 17/49 €6,401 €15,210 +€8,809 +138%
Amounts payable within one year 42/48 €6,401 €13,362 +€6,960 +109%
Trade debts 44 €1,601 €782 -€819 -51.1%
Suppliers 440/4 €1,601 €782 -€819 -51.1%
Taxes, remuneration and social security 45 €4,800 €194 -€4,606 -96.0%
Taxes 450/3 €4,800 €194 -€4,606 -96.0%
Other amounts payable 47/48 - €12,385 +€12,385
Accrued charges and deferred income 492/3 - €1,849 +€1,849
Remuneration, social security and pensions 62 €418 - -€418
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €4,142 €4,252 +€109 +2.6%
Other operating charges 640/8 €2,425 €2,128 -€298 -12.3%
Gross operating margin 9900 €31,134 €39,279 +€8,145 +26.2%
Operating profit (loss) 9901 €24,149 €32,899 +€8,751 +36.2%
Financial income 75/76B €89 €1,564 +€1,475 +1,653%
Recurring financial income 75 €89 €1,564 +€1,475 +1,653%
Financial charges 65/66B €511 €550 +€39 +7.6%
Recurring financial charges 65 €511 €550 +€39 +7.6%
Profit (loss) for the period before taxes 9903 €23,727 €33,913 +€10,186 +42.9%
Income taxes 67/77 €8,027 €9,844 +€1,818 +22.6%
Profit (loss) for the period 9904 €15,700 €24,069 +€8,369 +53.3%
Profit (loss) for the period to be appropriated 9905 €15,700 €24,069 +€8,369 +53.3%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 28 October 2026 via checked.be.