appletree pr services: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
appletree pr services
Largest movements
- Cash +€78,234
up €78,234 (+50.5%), from €154,886 to €233,120
mainly Net result for the year (+€127,894) and Other debts (+€65,541)
- Tangible fixed assets +€28,661
up €28,661 (+483%), from €5,932 to €34,594
of which Leasing and similar rights: +€27,994
- Receivables within one year +€6,735
up €6,735 (+6.8%), from €98,982 to €105,717
of which Trade receivables: +€24,530
- Other debts +€65,541
up €65,541 (+105%), from €62,353 to €127,894
- Debts after one year +€19,385
new in 2025: €19,385
- Tax, wage and social debts +€13,144
up €13,144 (+73.8%), from €17,822 to €30,966
of which Taxes: +€13,144
- Trade debts +€7,900
up €7,900 (+101%), from €7,859 to €15,759
- Current portion of long-term debt +€7,660
new in 2025: €7,660
- Gross operating margin +€63,475
up €63,475 (+54.9%), from €115,679 to €179,155
- Taxes +€14,163
up €14,163 (+44.5%), from €31,838 to €46,001
- Depreciation +€4,894
up €4,894 (+456%), from €1,074 to €5,969
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €259,801 | €373,431 | +€113,631 | +43.7% |
| Fixed assets | 21/28 | €5,932 | €34,594 | +€28,661 | +483% |
| Tangible fixed assets | 22/27 | €5,932 | €34,594 | +€28,661 | +483% |
| Land and buildings | 22 | €397 | €1,940 | +€1,543 | +389% |
| Furniture and vehicles | 24 | €5,535 | €4,660 | -€876 | -15.8% |
| Leasing and similar rights | 25 | - | €27,994 | +€27,994 | |
| Current assets | 29/58 | €253,868 | €338,838 | +€84,969 | +33.5% |
| Amounts receivable within one year | 40/41 | €98,982 | €105,717 | +€6,735 | +6.8% |
| Trade receivables | 40 | €62,555 | €87,084 | +€24,530 | +39.2% |
| Other amounts receivable | 41 | €36,428 | €18,633 | -€17,795 | -48.9% |
| Cash at bank and in hand | 54/58 | €154,886 | €233,120 | +€78,234 | +50.5% |
| Total equity and liabilities | 10/49 | €259,801 | €373,431 | +€113,631 | +43.7% |
| Equity | 10/15 | €171,766 | €171,766 | = | 0.0% |
| Contributions | 10/11 | €18,600 | €18,600 | = | 0.0% |
| Reserves | 13 | €1,860 | €1,860 | = | 0.0% |
| Distributable reserves | 133 | €1,860 | €1,860 | = | 0.0% |
| Profit (loss) carried forward | 14 | €151,306 | €151,306 | = | 0.0% |
| Amounts payable | 17/49 | €88,034 | €201,665 | +€113,631 | +129% |
| Amounts payable after more than one year | 17 | - | €19,385 | +€19,385 | |
| Financial debts | 170/4 | - | €19,385 | +€19,385 | |
| Amounts payable within one year | 42/48 | €88,034 | €182,280 | +€94,245 | +107% |
| Current portion of amounts payable after more than one year | 42 | - | €7,660 | +€7,660 | |
| Trade debts | 44 | €7,859 | €15,759 | +€7,900 | +101% |
| Suppliers | 440/4 | €7,859 | €15,759 | +€7,900 | +101% |
| Taxes, remuneration and social security | 45 | €17,822 | €30,966 | +€13,144 | +73.8% |
| Taxes | 450/3 | €16,272 | €29,416 | +€13,144 | +80.8% |
| Remuneration and social security | 454/9 | €1,550 | €1,550 | = | 0.0% |
| Other amounts payable | 47/48 | €62,353 | €127,894 | +€65,541 | +105% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €1,074 | €5,969 | +€4,894 | +456% |
| Other operating charges | 640/8 | €1,580 | €520 | -€1,061 | -67.1% |
| Gross operating margin | 9900 | €115,679 | €179,155 | +€63,475 | +54.9% |
| Operating profit (loss) | 9901 | €113,025 | €172,666 | +€59,642 | +52.8% |
| Financial income | 75/76B | €1,415 | €2,230 | +€815 | +57.6% |
| Recurring financial income | 75 | €1,415 | €2,230 | +€815 | +57.6% |
| Financial charges | 65/66B | €186 | €1,001 | +€815 | +438% |
| Recurring financial charges | 65 | €186 | €1,001 | +€815 | +438% |
| Profit (loss) for the period before taxes | 9903 | €114,254 | €173,895 | +€59,642 | +52.2% |
| Income taxes | 67/77 | €31,838 | €46,001 | +€14,163 | +44.5% |
| Profit (loss) for the period | 9904 | €82,416 | €127,894 | +€45,478 | +55.2% |
| Profit (loss) for the period to be appropriated | 9905 | €82,416 | €127,894 | +€45,478 | +55.2% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 13 October 2026 via checked.be.