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APOSTROPHE COPYWRITING: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

APOSTROPHE COPYWRITING

BE 0842.902.977
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€18,182
2024 · -€5,917-€12,265
Equity
€38,964
2024 · €57,146-€18,182
Cash
€34,975
2024 · €38,366-€3,392
Balance sheet total
€195,620
2024 · €219,388-€23,768

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets -€16,712

    down €16,712 (-11.3%), from €147,526 to €130,813

    of which Furniture and vehicles: -€13,736

  • Receivables within one year -€3,664

    down €3,664 (-10.9%), from €33,496 to €29,832

    of which Trade receivables: -€2,679

  • Cash -€3,392

    down €3,392 (-8.8%), from €38,366 to €34,975

    mainly Net result for the year (-€18,182) and Other debts (-€2,843)

Equity and liabilities
  • Profit (loss) carried forward -€18,182

    down €18,182, from €4,086 to -€14,096

  • Other debts -€2,843

    down €2,843 (-4.8%), from €59,629 to €56,785

Income statement
  • Gross operating margin -€11,738

    down €11,738 (-92.2%), from €12,729 to €991

  • Financial charges +€824

    up €824 (+62.8%), from €1,312 to €2,136

    of which Financial charges: +€574

  • Depreciation -€770

    down €770 (-5.5%), from €14,130 to €13,359

  • Taxes +€188

    up €188 (+560%), from €34 to €222

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€5,917
Gross operating margin -€11,738
Depreciation +€770
Other operating charges +€50
Other operating items -€334
Financial charges -€824
Taxes -€188
Result 2025 -€18,182
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€5,648
Investment +€3,353
Financing -€1,097
Cash 2024 €38,366
Net result for the year -€18,182
Depreciation +€13,359
Receivables within one year +€3,664
Trade debts -€426
Tax, wage and social debts -€1,220
Other debts -€2,843
Investment in fixed assets (net) +€3,353
Debts after one year -€272
Current portion of long-term debt -€825
Cash 2025 €34,975
brings cash intakes cash out
Every line side by side 44 lines
Line Code 2024 2025 Change %
Total assets 20/58 €219,388 €195,620 -€23,768 -10.8%
Fixed assets 21/28 €147,526 €130,813 -€16,712 -11.3%
Tangible fixed assets 22/27 €147,526 €130,813 -€16,712 -11.3%
Land and buildings 22 €119,443 €108,498 -€10,944 -9.2%
Furniture and vehicles 24 €24,152 €10,416 -€13,736 -56.9%
Other tangible fixed assets 26 €3,931 €11,899 +€7,968 +203%
Current assets 29/58 €71,862 €64,807 -€7,055 -9.8%
Amounts receivable within one year 40/41 €33,496 €29,832 -€3,664 -10.9%
Trade receivables 40 €30,590 €27,911 -€2,679 -8.8%
Other amounts receivable 41 €2,906 €1,922 -€985 -33.9%
Cash at bank and in hand 54/58 €38,366 €34,975 -€3,392 -8.8%
Total equity and liabilities 10/49 €219,388 €195,620 -€23,768 -10.8%
Equity 10/15 €57,146 €38,964 -€18,182 -31.8%
Contributions 10/11 €6,200 €6,200 = 0.0%
Contributions outside capital 11 €6,200 €6,200 = 0.0%
Share premium 1100/10 €6,200 €6,200 = 0.0%
Reserves 13 €46,860 €46,860 = 0.0%
Non-distributable reserves 130/1 €1,860 €1,860 = 0.0%
Reserves not available under the articles 1311 €1,860 €1,860 = 0.0%
Distributable reserves 133 €45,000 €45,000 = 0.0%
Profit (loss) carried forward 14 €4,086 -€14,096 -€18,182
Amounts payable 17/49 €162,242 €156,656 -€5,586 -3.4%
Amounts payable after more than one year 17 €76,351 €76,079 -€272 -0.4%
Financial debts 170/4 €76,351 €76,079 -€272 -0.4%
Amounts payable within one year 42/48 €85,891 €80,577 -€5,314 -6.2%
Current portion of amounts payable after more than one year 42 €17,410 €16,585 -€825 -4.7%
Trade debts 44 €1,248 €823 -€426 -34.1%
Suppliers 440/4 €1,248 €823 -€426 -34.1%
Taxes, remuneration and social security 45 €7,604 €6,384 -€1,220 -16.0%
Taxes 450/3 €7,604 €6,384 -€1,220 -16.0%
Other amounts payable 47/48 €59,629 €56,785 -€2,843 -4.8%
Non-recurring operating income 76A - €2,513 +€2,513
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €14,130 €13,359 -€770 -5.5%
Other operating charges 640/8 €3,171 €3,120 -€50 -1.6%
Non-recurring operating charges 66A - €334 +€334
Gross operating margin 9900 €12,729 €991 -€11,738 -92.2%
Operating profit (loss) 9901 -€4,571 -€15,823 -€11,252 -246%
Financial charges 65/66B €1,312 €2,136 +€824 +62.8%
Recurring financial charges 65 €1,312 €1,886 +€574 +43.8%
Non-recurring financial charges 66B - €250 +€250
Profit (loss) for the period before taxes 9903 -€5,883 -€17,960 -€12,076 -205%
Income taxes 67/77 €34 €222 +€188 +560%
Profit (loss) for the period 9904 -€5,917 -€18,182 -€12,265 -207%
Profit (loss) for the period to be appropriated 9905 -€5,917 -€18,182 -€12,265 -207%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 21 October 2026 via checked.be.