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APD PRODUCTS: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

APD PRODUCTS

BE 0456.138.837
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€41,899
2024 · €39,605-€81,504
Equity
€123,402
2024 · €237,384-€113,982
Cash
€18,097
2024 · €162,434-€144,336
Balance sheet total
€192,053
2024 · €310,942-€118,889

Largest movements

2024 to 2025
Assets
  • Cash -€144,336

    down €144,336 (-88.9%), from €162,434 to €18,097

    mainly Contributions, distributions and other (-€72,083) and Receivables within one year (-€49,898)

  • Receivables within one year +€49,898

    up €49,898 (+721%), from €6,916 to €56,814

    of which Trade receivables: +€32,181

  • Tangible fixed assets -€25,346

    down €25,346 (-32.4%), from €78,254 to €52,908

    of which Furniture and vehicles: -€26,301

Equity and liabilities
  • Reserves -€74,621

    down €74,621 (-34.1%), from €218,792 to €144,171

    of which Distributable reserves: -€74,621

  • Profit (loss) carried forward -€39,361

    down €39,361, from €0 to -€39,361

  • Debts after one year -€19,041

    down €19,041 (-63.0%), from €30,234 to €11,193

  • Other debts +€12,647

    up €12,647 (+201%), from €6,283 to €18,930

  • Trade debts +€7,048

    up €7,048 (+814%), from €866 to €7,914

Income statement
  • Gross operating margin -€97,425

    down €97,425, from €88,308 to -€9,117

  • Taxes -€18,027

    down €18,027 (-83.2%), from €21,670 to €3,643

  • Other operating charges +€2,789

    up €2,789 (+254%), from €1,097 to €3,886

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €39,605
Gross operating margin -€97,425
Depreciation -€13
Other operating charges -€2,789
Financial income +€758
Financial charges -€62
Taxes +€18,027
Result 2025 -€41,899
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€51,950
Investment -€2,230
Financing -€90,156
Cash 2024 €162,434
Net result for the year -€41,899
Depreciation +€26,680
Receivables within one year -€49,898
Trade debts +€7,048
Tax, wage and social debts -€6,529
Other debts +€12,647
Investment in fixed assets (net) -€1,335
Current investments -€895
Debts after one year -€19,041
Current portion of long-term debt +€199
Short-term financial debts +€770
Contributions, distributions and other -€72,083
Cash 2025 €18,097
brings cash intakes cash out
Every line side by side 48 lines
Line Code 2024 2025 Change %
Total assets 20/58 €310,942 €192,053 -€118,889 -38.2%
Fixed assets 21/28 €78,254 €52,908 -€25,346 -32.4%
Tangible fixed assets 22/27 €78,254 €52,908 -€25,346 -32.4%
Land and buildings 22 €395 €316 -€79 -20.0%
Plant, machinery and equipment 23 - €1,035 +€1,035
Furniture and vehicles 24 €77,859 €51,557 -€26,301 -33.8%
Current assets 29/58 €232,688 €139,145 -€93,543 -40.2%
Amounts receivable after more than one year 29 €0 - =
Other amounts receivable 291 €0 - =
Amounts receivable within one year 40/41 €6,916 €56,814 +€49,898 +721%
Trade receivables 40 €6,916 €39,097 +€32,181 +465%
Other amounts receivable 41 - €17,717 +€17,717
Current investments 50/53 €63,338 €64,233 +€895 +1.4%
Cash at bank and in hand 54/58 €162,434 €18,097 -€144,336 -88.9%
Total equity and liabilities 10/49 €310,942 €192,053 -€118,889 -38.2%
Equity 10/15 €237,384 €123,402 -€113,982 -48.0%
Contributions 10/11 €18,592 €18,592 = 0.0%
Reserves 13 €218,792 €144,171 -€74,621 -34.1%
Non-distributable reserves 130/1 €0 - =
Reserves not available under the articles 1311 €0 - =
Distributable reserves 133 €218,792 €144,171 -€74,621 -34.1%
Profit (loss) carried forward 14 €0 -€39,361 -€39,361
Amounts payable 17/49 €73,558 €68,651 -€4,907 -6.7%
Amounts payable after more than one year 17 €30,234 €11,193 -€19,041 -63.0%
Financial debts 170/4 €30,234 €11,193 -€19,041 -63.0%
Amounts payable within one year 42/48 €43,324 €57,459 +€14,135 +32.6%
Current portion of amounts payable after more than one year 42 €20,421 €20,620 +€199 +1.0%
Financial debts 43 - €770 +€770
Credit institutions 430/8 - €770 +€770
Trade debts 44 €866 €7,914 +€7,048 +814%
Suppliers 440/4 €866 €7,914 +€7,048 +814%
Taxes, remuneration and social security 45 €15,754 €9,225 -€6,529 -41.4%
Taxes 450/3 €14,754 €5,725 -€9,029 -61.2%
Remuneration and social security 454/9 €1,000 €3,500 +€2,500 +250%
Other amounts payable 47/48 €6,283 €18,930 +€12,647 +201%
Non-recurring operating income 76A €13,599 €0 -€13,599 -100%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €26,667 €26,680 +€13 +0.1%
Other operating charges 640/8 €1,097 €3,886 +€2,789 +254%
Gross operating margin 9900 €88,308 -€9,117 -€97,425
Operating profit (loss) 9901 €60,544 -€39,683 -€100,227
Financial income 75/76B €1,642 €2,400 +€758 +46.2%
Recurring financial income 75 €1,642 €2,400 +€758 +46.2%
Financial charges 65/66B €911 €972 +€62 +6.8%
Recurring financial charges 65 €911 €972 +€62 +6.8%
Profit (loss) for the period before taxes 9903 €61,276 -€38,255 -€99,531
Income taxes 67/77 €21,670 €3,643 -€18,027 -83.2%
Profit (loss) for the period 9904 €39,605 -€41,899 -€81,504
Profit (loss) for the period to be appropriated 9905 €39,605 -€41,899 -€81,504

Source: filed annual accounts (NBB), financial years ended 30 June 2024 and 30 June 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 22 October 2026 via checked.be.