ALTERNATE ADVERTISING: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
ALTERNATE ADVERTISING
Largest movements
- Cash -€52,201
down €52,201 (-35.3%), from €147,949 to €95,749
mainly Trade debts (-€47,661) and Tax, wage and social debts (-€46,851)
- Tangible fixed assets -€18,057
down €18,057 (-25.8%), from €69,966 to €51,910
of which Furniture and vehicles: -€16,713
- Trade debts -€47,661
down €47,661 (-60.4%), from €78,844 to €31,183
- Tax, wage and social debts -€46,851
down €46,851 (-52.1%), from €89,954 to €43,103
of which Taxes: -€47,476
- Provisions +€36,220
new in 2025: €36,220
- Profit (loss) carried forward -€9,977
down €9,977, from €154 to -€9,823
- Gross operating margin -€79,100
down €79,100 (-60.0%), from €131,768 to €52,668
- Provisions +€36,220
new in 2025: €36,220
- Taxes -€23,875
down €23,875 (-58.7%), from €40,658 to €16,783
- Other operating charges -€10,642
down €10,642 (-82.5%), from €12,900 to €2,258
- Staff costs +€3,793
new in 2025: €3,793
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €516,314 | €448,046 | -€68,269 | -13.2% |
| Fixed assets | 21/28 | €69,966 | €51,910 | -€18,057 | -25.8% |
| Tangible fixed assets | 22/27 | €69,966 | €51,910 | -€18,057 | -25.8% |
| Land and buildings | 22 | €396 | €382 | -€15 | -3.7% |
| Furniture and vehicles | 24 | €60,125 | €43,412 | -€16,713 | -27.8% |
| Other tangible fixed assets | 26 | €9,445 | €8,116 | -€1,329 | -14.1% |
| Current assets | 29/58 | €446,348 | €396,136 | -€50,212 | -11.2% |
| Amounts receivable within one year | 40/41 | €296,632 | €299,892 | +€3,260 | +1.1% |
| Trade receivables | 40 | €81,011 | €31,267 | -€49,744 | -61.4% |
| Other amounts receivable | 41 | €215,621 | €268,625 | +€53,004 | +24.6% |
| Cash at bank and in hand | 54/58 | €147,949 | €95,749 | -€52,201 | -35.3% |
| Deferred charges and accrued income | 490/1 | €1,766 | €495 | -€1,271 | -72.0% |
| Total equity and liabilities | 10/49 | €516,314 | €448,046 | -€68,269 | -13.2% |
| Equity | 10/15 | €347,517 | €337,540 | -€9,977 | -2.9% |
| Contributions | 10/11 | €20,000 | €20,000 | = | 0.0% |
| Reserves | 13 | €327,363 | €327,363 | = | 0.0% |
| Non-distributable reserves | 130/1 | €2,000 | €2,000 | = | 0.0% |
| Reserves not available under the articles | 1311 | €2,000 | €2,000 | = | 0.0% |
| Distributable reserves | 133 | €325,363 | €325,363 | = | 0.0% |
| Profit (loss) carried forward | 14 | €154 | -€9,823 | -€9,977 | |
| Provisions and deferred taxes | 16 | - | €36,220 | +€36,220 | |
| Provisions for liabilities and charges | 160/5 | - | €36,220 | +€36,220 | |
| Other liabilities and charges | 164/5 | - | €36,220 | +€36,220 | |
| Amounts payable | 17/49 | €168,797 | €74,286 | -€94,512 | -56.0% |
| Amounts payable within one year | 42/48 | €168,797 | €74,286 | -€94,512 | -56.0% |
| Trade debts | 44 | €78,844 | €31,183 | -€47,661 | -60.4% |
| Suppliers | 440/4 | €78,844 | €31,183 | -€47,661 | -60.4% |
| Taxes, remuneration and social security | 45 | €89,954 | €43,103 | -€46,851 | -52.1% |
| Taxes | 450/3 | €89,954 | €42,477 | -€47,476 | -52.8% |
| Remuneration and social security | 454/9 | - | €625 | +€625 | |
| Remuneration, social security and pensions | 62 | - | €3,793 | +€3,793 | |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €14,491 | €15,550 | +€1,058 | +7.3% |
| Provisions for liabilities and charges: additions (uses and reversals) | 635/8 | - | €36,220 | +€36,220 | |
| Other operating charges | 640/8 | €12,900 | €2,258 | -€10,642 | -82.5% |
| Non-recurring operating charges | 66A | - | €1,181 | +€1,181 | |
| Gross operating margin | 9900 | €131,768 | €52,668 | -€79,100 | -60.0% |
| Operating profit (loss) | 9901 | €104,377 | -€6,333 | -€110,710 | |
| Financial income | 75/76B | €12,284 | €13,272 | +€987 | +8.0% |
| Recurring financial income | 75 | €12,284 | €13,272 | +€987 | +8.0% |
| Financial charges | 65/66B | €1,341 | €133 | -€1,208 | -90.1% |
| Recurring financial charges | 65 | €1,341 | €133 | -€1,208 | -90.1% |
| Profit (loss) for the period before taxes | 9903 | €115,321 | €6,806 | -€108,515 | -94.1% |
| Income taxes | 67/77 | €40,658 | €16,783 | -€23,875 | -58.7% |
| Profit (loss) for the period | 9904 | €74,663 | -€9,977 | -€84,640 | |
| Profit (loss) for the period to be appropriated | 9905 | €74,663 | -€9,977 | -€84,640 |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 29 October 2026 via checked.be.