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ALPUB: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

ALPUB

BE 0475.424.813
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€8,430
2024 · -€7,244+€15,673
Equity
€96,612
2024 · €88,183+€8,430
Cash
€2,922
2024 · €7,607-€4,685
Balance sheet total
€324,935
2024 · €273,831+€51,104

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€37,960

    up €37,960 (+98.0%), from €38,741 to €76,702

    of which Trade receivables: +€39,510

  • Stocks and contracts +€21,717

    up €21,717 (+12.4%), from €175,107 to €196,824

  • Cash -€4,685

    down €4,685 (-61.6%), from €7,607 to €2,922

    mainly Receivables within one year (-€37,960) and Debts after one year (-€34,538)

  • Tangible fixed assets -€3,893

    down €3,893 (-7.5%), from €52,132 to €48,239

    of which Furniture and vehicles: -€2,515

Equity and liabilities
  • Other debts +€74,202

    up €74,202 (+88.0%), from €84,318 to €158,520

  • Debts after one year -€34,538

    down €34,538 (-89.2%), from €38,716 to €4,179

  • Current portion of long-term debt -€10,418

    down €10,418 (-44.0%), from €23,651 to €13,233

  • Advances received +€8,536

    up €8,536 (+88.0%), from €9,695 to €18,232

  • Reserves +€8,420

    up €8,420 (+64.0%), from €13,160 to €21,580

Income statement
  • Gross operating margin +€18,616

    up €18,616 (+8,780%), from €212 to €18,828

  • Taxes +€2,407

    up €2,407 (+796%), from €303 to €2,710

  • Depreciation +€1,220

    up €1,220 (+36.6%), from €3,334 to €4,554

  • Financial charges -€989

    down €989 (-31.1%), from €3,183 to €2,195

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€7,244
Gross operating margin +€18,616
Depreciation -€1,220
Other operating charges -€176
Financial income -€129
Financial charges +€989
Taxes -€2,407
Result 2025 €8,430
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€40,931
Investment -€661
Financing -€44,955
Cash 2024 €7,607
Net result for the year +€8,430
Depreciation +€4,554
Stocks and contracts -€21,717
Receivables within one year -€37,960
Deferred charges and accrued income -€5
Trade debts +€5,904
Tax, wage and social debts -€1,013
Advances received +€8,536
Other debts +€74,202
Investment in fixed assets (net) -€661
Debts after one year -€34,538
Current portion of long-term debt -€10,418
Cash 2025 €2,922
brings cash intakes cash out
Every line side by side 44 lines
Line Code 2024 2025 Change %
Total assets 20/58 €273,831 €324,935 +€51,104 +18.7%
Fixed assets 21/28 €52,132 €48,239 -€3,893 -7.5%
Tangible fixed assets 22/27 €52,132 €48,239 -€3,893 -7.5%
Land and buildings 22 €43,936 €43,347 -€589 -1.3%
Plant, machinery and equipment 23 €3,115 €2,326 -€789 -25.3%
Furniture and vehicles 24 €5,081 €2,566 -€2,515 -49.5%
Current assets 29/58 €221,699 €276,696 +€54,997 +24.8%
Stocks and contracts in progress 3 €175,107 €196,824 +€21,717 +12.4%
Stocks 30/36 €175,107 €196,824 +€21,717 +12.4%
Amounts receivable within one year 40/41 €38,741 €76,702 +€37,960 +98.0%
Trade receivables 40 €33,061 €72,572 +€39,510 +120%
Other amounts receivable 41 €5,680 €4,130 -€1,550 -27.3%
Cash at bank and in hand 54/58 €7,607 €2,922 -€4,685 -61.6%
Deferred charges and accrued income 490/1 €243 €248 +€5 +2.1%
Total equity and liabilities 10/49 €273,831 €324,935 +€51,104 +18.7%
Equity 10/15 €88,183 €96,612 +€8,430 +9.6%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €13,160 €21,580 +€8,420 +64.0%
Distributable reserves 133 €13,160 €21,580 +€8,420 +64.0%
Profit (loss) carried forward 14 €56,423 €56,432 +€10 0.0%
Amounts payable 17/49 €185,648 €228,322 +€42,674 +23.0%
Amounts payable after more than one year 17 €38,716 €4,179 -€34,538 -89.2%
Financial debts 170/4 €38,716 €4,179 -€34,538 -89.2%
Amounts payable within one year 42/48 €146,932 €224,143 +€77,212 +52.5%
Current portion of amounts payable after more than one year 42 €23,651 €13,233 -€10,418 -44.0%
Trade debts 44 €19,110 €25,014 +€5,904 +30.9%
Suppliers 440/4 €19,110 €25,014 +€5,904 +30.9%
Advances received on contracts in progress 46 €9,695 €18,232 +€8,536 +88.0%
Taxes, remuneration and social security 45 €10,157 €9,144 -€1,013 -10.0%
Taxes 450/3 €10,157 €9,144 -€1,013 -10.0%
Other amounts payable 47/48 €84,318 €158,520 +€74,202 +88.0%
Non-recurring operating income 76A €500 - -€500
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €3,334 €4,554 +€1,220 +36.6%
Other operating charges 640/8 €1,226 €1,402 +€176 +14.3%
Gross operating margin 9900 €212 €18,828 +€18,616 +8,780%
Operating profit (loss) 9901 -€4,349 €12,872 +€17,221
Financial income 75/76B €591 €461 -€129 -21.9%
Recurring financial income 75 €591 €461 -€129 -21.9%
Financial charges 65/66B €3,183 €2,195 -€989 -31.1%
Recurring financial charges 65 €3,183 €2,195 -€989 -31.1%
Profit (loss) for the period before taxes 9903 -€6,941 €11,139 +€18,080
Income taxes 67/77 €303 €2,710 +€2,407 +796%
Profit (loss) for the period 9904 -€7,244 €8,430 +€15,673
Profit (loss) for the period to be appropriated 9905 -€7,244 €8,430 +€15,673

Source: filed annual accounts (NBB), financial years ended 30 June 2024 and 30 June 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 13 October 2026 via checked.be.