ALPHA PUBLICITE: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
ALPHA PUBLICITE
Largest movements
- Receivables within one year -€30,422
down €30,422 (-53.9%), from €56,451 to €26,029
of which Other amounts receivable: -€34,034
- Tangible fixed assets +€14,868
up €14,868 (+123%), from €12,099 to €26,967
of which Leasing and similar rights: +€18,394
- Cash -€10,748
down €10,748 (-14.2%), from €75,787 to €65,038
mainly Contributions, distributions and other (-€50,000) and Investment in fixed assets (net) (-€27,290)
- Deferred charges and accrued income -€3,689
down €3,689 (-52.5%), from €7,026 to €3,337
- Reserves -€45,394
down €45,394 (-39.2%), from €115,743 to €70,349
- Debts after one year +€14,299
new in 2025: €14,299
- Tax, wage and social debts -€9,706
down €9,706 (-58.1%), from €16,700 to €6,994
- Trade debts +€7,167
up €7,167 (+655%), from €1,094 to €8,260
- Other debts +€2,375
new in 2025: €2,375
- Gross operating margin -€16,122
down €16,122 (-41.8%), from €38,548 to €22,425
- Taxes -€3,405
down €3,405 (-53.3%), from €6,392 to €2,988
- Depreciation -€1,849
down €1,849 (-13.0%), from €14,270 to €12,421
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €151,363 | €121,372 | -€29,991 | -19.8% |
| Fixed assets | 21/28 | €12,099 | €26,967 | +€14,868 | +123% |
| Tangible fixed assets | 22/27 | €12,099 | €26,967 | +€14,868 | +123% |
| Plant, machinery and equipment | 23 | €6,377 | €3,715 | -€2,662 | -41.7% |
| Furniture and vehicles | 24 | €3,566 | €2,702 | -€864 | -24.2% |
| Leasing and similar rights | 25 | €2,156 | €20,550 | +€18,394 | +853% |
| Current assets | 29/58 | €139,264 | €94,405 | -€44,859 | -32.2% |
| Amounts receivable within one year | 40/41 | €56,451 | €26,029 | -€30,422 | -53.9% |
| Trade receivables | 40 | €14,516 | €18,128 | +€3,612 | +24.9% |
| Other amounts receivable | 41 | €41,935 | €7,901 | -€34,034 | -81.2% |
| Cash at bank and in hand | 54/58 | €75,787 | €65,038 | -€10,748 | -14.2% |
| Deferred charges and accrued income | 490/1 | €7,026 | €3,337 | -€3,689 | -52.5% |
| Total equity and liabilities | 10/49 | €151,363 | €121,372 | -€29,991 | -19.8% |
| Equity | 10/15 | €128,538 | €83,144 | -€45,394 | -35.3% |
| Contributions | 10/11 | €6,200 | €6,200 | = | 0.0% |
| Reserves | 13 | €115,743 | €70,349 | -€45,394 | -39.2% |
| Distributable reserves | 133 | €115,743 | €70,349 | -€45,394 | -39.2% |
| Profit (loss) carried forward | 14 | €6,595 | €6,595 | = | 0.0% |
| Amounts payable | 17/49 | €22,825 | €38,228 | +€15,403 | +67.5% |
| Amounts payable after more than one year | 17 | - | €14,299 | +€14,299 | |
| Financial debts | 170/4 | - | €14,299 | +€14,299 | |
| Amounts payable within one year | 42/48 | €22,825 | €23,929 | +€1,104 | +4.8% |
| Current portion of amounts payable after more than one year | 42 | €5,031 | €6,300 | +€1,269 | +25.2% |
| Trade debts | 44 | €1,094 | €8,260 | +€7,167 | +655% |
| Suppliers | 440/4 | €1,094 | €8,260 | +€7,167 | +655% |
| Taxes, remuneration and social security | 45 | €16,700 | €6,994 | -€9,706 | -58.1% |
| Taxes | 450/3 | €16,700 | €6,994 | -€9,706 | -58.1% |
| Other amounts payable | 47/48 | - | €2,375 | +€2,375 | |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €14,270 | €12,421 | -€1,849 | -13.0% |
| Other operating charges | 640/8 | €1,787 | €1,458 | -€329 | -18.4% |
| Gross operating margin | 9900 | €38,548 | €22,425 | -€16,122 | -41.8% |
| Operating profit (loss) | 9901 | €22,491 | €8,546 | -€13,945 | -62.0% |
| Financial income | 75/76B | €108 | €4 | -€103 | -96.0% |
| Recurring financial income | 75 | €108 | €4 | -€103 | -96.0% |
| Financial charges | 65/66B | €831 | €957 | +€126 | +15.2% |
| Recurring financial charges | 65 | €831 | €957 | +€126 | +15.2% |
| Profit (loss) for the period before taxes | 9903 | €21,768 | €7,593 | -€14,175 | -65.1% |
| Income taxes | 67/77 | €6,392 | €2,988 | -€3,405 | -53.3% |
| Profit (loss) for the period | 9904 | €15,376 | €4,606 | -€10,770 | -70.0% |
| Profit (loss) for the period to be appropriated | 9905 | €15,376 | €4,606 | -€10,770 | -70.0% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 14 October 2026 via checked.be.