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AIR: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

AIR

BE 0795.328.338
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€37,416
2024 · €273,457-€236,041
Equity
€388,082
2024 · €350,666+€37,416
Cash
€303,588
2024 · €715,892-€412,305
Balance sheet total
€837,091
2024 · €1.5m-€635,361

Largest movements

2024 to 2025
Assets
  • Cash -€412,305

    down €412,305 (-57.6%), from €715,892 to €303,588

    mainly Debts after one year (-€300,000) and Trade debts (-€236,282)

  • Receivables within one year -€206,981

    down €206,981 (-31.2%), from €662,530 to €455,549

    of which Trade receivables: -€200,208

  • Deferred charges and accrued income -€30,881

    down €30,881 (-39.2%), from €78,690 to €47,810

  • Tangible fixed assets +€15,097

    up €15,097 (+108.8%), from €13,880 to €28,977

    of which Plant, machinery and equipment: +€14,242

Equity and liabilities
  • Debts after one year -€300,000

    no longer reported in 2025 (was €300,000)

  • Trade debts -€236,282

    down €236,282 (-59.9%), from €394,767 to €158,485

  • Tax, wage and social debts -€147,229

    down €147,229 (-65.9%), from €223,409 to €76,180

    of which Taxes: -€112,272

  • Profit (loss) carried forward +€37,416

    up €37,416 (+17.1%), from €218,666 to €256,082

Income statement
  • Gross operating margin -€294,169

    down €294,169 (-25.2%), from €1.2m to €871,787

  • Taxes -€71,663

    down €71,663 (-74.3%), from €96,452 to €24,789

  • Staff costs +€21,127

    up €21,127 (+2.8%), from €766,372 to €787,499

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €273,457
Gross operating margin -€294,169
Staff costs -€21,127
Depreciation -€8,015
Other operating charges +€8,763
Other operating items -€2,772
Financial income -€314
Financial charges +€9,930
Taxes +€71,663
Result 2025 €37,416

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€85,666
Investment -€26,638
Financing -€300,000
Cash 2024 €715,892
Net result for the year +€37,416
Depreciation +€11,833
Receivables within one year +€206,981
Deferred charges and accrued income +€30,881
Trade debts -€236,282
Tax, wage and social debts -€147,229
Accrued charges and deferred income +€10,733
Investment in fixed assets (net) -€26,638
Debts after one year -€300,000
Cash 2025 €303,588
Every line side by side 47 lines
Line Code 2024 2025 Change %
Total assets 20/58 €1,472,452 €837,091 -€635,361 -43.1%
Fixed assets 21/28 €15,340 €30,146 +€14,806 +96.5%
Intangible fixed assets 21 €874 €583 -€291 -33.3%
Tangible fixed assets 22/27 €13,880 €28,977 +€15,097 +108.8%
Plant, machinery and equipment 23 €13,880 €28,122 +€14,242 +102.6%
Furniture and vehicles 24 - €855 +€855
Financial fixed assets 28 €586 €586 = 0.0%
Current assets 29/58 €1,457,112 €806,946 -€650,166 -44.6%
Amounts receivable within one year 40/41 €662,530 €455,549 -€206,981 -31.2%
Trade receivables 40 €642,859 €442,651 -€200,208 -31.1%
Other amounts receivable 41 €19,670 €12,897 -€6,773 -34.4%
Cash at bank and in hand 54/58 €715,892 €303,588 -€412,305 -57.6%
Deferred charges and accrued income 490/1 €78,690 €47,810 -€30,881 -39.2%
Total equity and liabilities 10/49 €1,472,452 €837,091 -€635,361 -43.1%
Equity 10/15 €350,666 €388,082 +€37,416 +10.7%
Contributions 10/11 €120,000 €120,000 = 0.0%
Capital 10 €120,000 €120,000 = 0.0%
Issued capital 100 €120,000 €120,000 = 0.0%
Reserves 13 €12,000 €12,000 = 0.0%
Non-distributable reserves 130/1 €12,000 €12,000 = 0.0%
Legal reserve 130 €12,000 €12,000 = 0.0%
Profit (loss) carried forward 14 €218,666 €256,082 +€37,416 +17.1%
Amounts payable 17/49 €1,121,787 €449,009 -€672,777 -60.0%
Amounts payable after more than one year 17 €300,000 - -€300,000
Financial debts 170/4 €300,000 - -€300,000
Amounts payable within one year 42/48 €658,175 €274,665 -€383,510 -58.3%
Trade debts 44 €394,767 €158,485 -€236,282 -59.9%
Suppliers 440/4 €394,767 €158,485 -€236,282 -59.9%
Taxes, remuneration and social security 45 €223,409 €76,180 -€147,229 -65.9%
Taxes 450/3 €126,857 €14,585 -€112,272 -88.5%
Remuneration and social security 454/9 €96,551 €61,595 -€34,956 -36.2%
Other amounts payable 47/48 €40,000 €40,000 = 0.0%
Accrued charges and deferred income 492/3 €163,611 €174,344 +€10,733 +6.6%
Remuneration, social security and pensions 62 €766,372 €787,499 +€21,127 +2.8%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €3,818 €11,833 +€8,015 +209.9%
Other operating charges 640/8 €11,945 €3,183 -€8,763 -73.4%
Non-recurring operating charges 66A - €2,772 +€2,772
Gross operating margin 9900 €1,165,956 €871,787 -€294,169 -25.2%
Operating profit (loss) 9901 €383,821 €66,501 -€317,320 -82.7%
Financial income 75/76B €316 €2 -€314 -99.3%
Recurring financial income 75 €316 €2 -€314 -99.3%
Financial charges 65/66B €14,228 €4,298 -€9,930 -69.8%
Recurring financial charges 65 €14,228 €4,298 -€9,930 -69.8%
Profit (loss) for the period before taxes 9903 €369,909 €62,205 -€307,703 -83.2%
Income taxes 67/77 €96,452 €24,789 -€71,663 -74.3%
Profit (loss) for the period 9904 €273,457 €37,416 -€236,041 -86.3%
Profit (loss) for the period to be appropriated 9905 €273,457 €37,416 -€236,041 -86.3%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 11 October 2026 via checked.be.