Advertipack: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
Advertipack
Largest movements
- Receivables within one year -€103,535
down €103,535 (-70.3%), from €147,314 to €43,779
of which Trade receivables: -€114,476
- Cash +€73,849
up €73,849 (+250.1%), from €29,534 to €103,383
mainly Receivables within one year (+€103,535) and Net result for the year (+€22,139)
- Tangible fixed assets -€9,221
down €9,221 (-48.2%), from €19,151 to €9,930
of which Furniture and vehicles: -€9,130
- Deferred charges and accrued income +€9,138
up €9,138 (+200.2%), from €4,565 to €13,703
- Trade debts -€35,803
down €35,803 (-68.4%), from €52,326 to €16,522
- Reserves +€22,139
up €22,139 (+27.6%), from €80,318 to €102,457
- Other debts -€7,168
down €7,168 (-100.0%), from €7,168 to €0
- Debts after one year -€5,085
down €5,085 (-79.9%), from €6,364 to €1,279
- Tax, wage and social debts -€3,900
down €3,900 (-32.8%), from €11,903 to €8,003
- Gross operating margin -€21,348
down €21,348 (-31.0%), from €68,903 to €47,555
- Taxes -€1,730
down €1,730 (-10.5%), from €16,477 to €14,747
- Financial income -€1,406
down €1,406 (-100.0%), from €1,406 to €0
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Cash bridge derived
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €200,564 | €170,795 | -€29,769 | -14.8% |
| Fixed assets | 21/28 | €19,151 | €9,930 | -€9,221 | -48.2% |
| Tangible fixed assets | 22/27 | €19,151 | €9,930 | -€9,221 | -48.2% |
| Plant, machinery and equipment | 23 | €215 | €124 | -€91 | -42.2% |
| Furniture and vehicles | 24 | €18,936 | €9,806 | -€9,130 | -48.2% |
| Current assets | 29/58 | €181,413 | €160,865 | -€20,548 | -11.3% |
| Amounts receivable within one year | 40/41 | €147,314 | €43,779 | -€103,535 | -70.3% |
| Trade receivables | 40 | €147,314 | €32,838 | -€114,476 | -77.7% |
| Other amounts receivable | 41 | - | €10,941 | +€10,941 | |
| Cash at bank and in hand | 54/58 | €29,534 | €103,383 | +€73,849 | +250.1% |
| Deferred charges and accrued income | 490/1 | €4,565 | €13,703 | +€9,138 | +200.2% |
| Total equity and liabilities | 10/49 | €200,564 | €170,795 | -€29,769 | -14.8% |
| Equity | 10/15 | €117,767 | €139,906 | +€22,139 | +18.8% |
| Contributions | 10/11 | €20,000 | €20,000 | = | 0.0% |
| Reserves | 13 | €80,318 | €102,457 | +€22,139 | +27.6% |
| Distributable reserves | 133 | €80,318 | €102,457 | +€22,139 | +27.6% |
| Profit (loss) carried forward | 14 | €17,449 | €17,449 | = | 0.0% |
| Amounts payable | 17/49 | €82,797 | €30,889 | -€51,908 | -62.7% |
| Amounts payable after more than one year | 17 | €6,364 | €1,279 | -€5,085 | -79.9% |
| Financial debts | 170/4 | €6,364 | €1,279 | -€5,085 | -79.9% |
| Amounts payable within one year | 42/48 | €76,433 | €29,610 | -€46,823 | -61.3% |
| Current portion of amounts payable after more than one year | 42 | €5,036 | €5,085 | +€49 | +1.0% |
| Trade debts | 44 | €52,326 | €16,522 | -€35,803 | -68.4% |
| Suppliers | 440/4 | €52,326 | €16,522 | -€35,803 | -68.4% |
| Taxes, remuneration and social security | 45 | €11,903 | €8,003 | -€3,900 | -32.8% |
| Taxes | 450/3 | €11,903 | €8,003 | -€3,900 | -32.8% |
| Other amounts payable | 47/48 | €7,168 | €0 | -€7,168 | -100.0% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €9,221 | €9,221 | = | 0.0% |
| Other operating charges | 640/8 | €1,269 | €1,122 | -€148 | -11.6% |
| Gross operating margin | 9900 | €68,903 | €47,555 | -€21,348 | -31.0% |
| Operating profit (loss) | 9901 | €58,413 | €37,212 | -€21,200 | -36.3% |
| Financial income | 75/76B | €1,406 | €0 | -€1,406 | -100.0% |
| Recurring financial income | 75 | €1,406 | €0 | -€1,406 | -100.0% |
| Financial charges | 65/66B | €356 | €326 | -€30 | -8.4% |
| Recurring financial charges | 65 | €356 | €326 | -€30 | -8.4% |
| Profit (loss) for the period before taxes | 9903 | €59,463 | €36,887 | -€22,577 | -38.0% |
| Income taxes | 67/77 | €16,477 | €14,747 | -€1,730 | -10.5% |
| Profit (loss) for the period | 9904 | €42,986 | €22,139 | -€20,847 | -48.5% |
| Profit (loss) for the period to be appropriated | 9905 | €42,986 | €22,139 | -€20,847 | -48.5% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 9 October 2026 via checked.be.