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ADVERTAINMENT: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

ADVERTAINMENT

BE 0477.764.491
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€3,074
2024 · €51,773-€54,847
Equity
€407,714
2024 · €412,455-€4,740
Cash
€75,092
2024 · €72,733+€2,359
Balance sheet total
€958,208
2024 · €1.0m-€78,177

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets -€55,733

    down €55,733 (-7.1%), from €785,256 to €729,524

    of which Land and buildings: -€52,411

  • Receivables within one year -€22,333

    down €22,333 (-95.9%), from €23,285 to €952

    of which Trade receivables: -€22,333

Equity and liabilities
  • Tax, wage and social debts -€24,889

    down €24,889 (-42.9%), from €57,998 to €33,109

  • Debts after one year -€22,236

    down €22,236 (-22.5%), from €98,988 to €76,751

  • Current portion of long-term debt -€12,765

    down €12,765 (-36.5%), from €35,002 to €22,236

  • Other debts -€11,108

    down €11,108 (-2.7%), from €410,332 to €399,224

Income statement
  • Gross operating margin -€99,330

    down €99,330 (-62.6%), from €158,586 to €59,256

  • Taxes -€28,243

    down €28,243 (-96.2%), from €29,366 to €1,123

  • Depreciation -€14,256

    down €14,256 (-20.4%), from €69,988 to €55,733

  • Financial charges -€2,786

    down €2,786 (-31.6%), from €8,829 to €6,043

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €51,773
Gross operating margin -€99,330
Depreciation +€14,256
Other operating charges -€802
Financial charges +€2,786
Taxes +€28,243
Result 2025 -€3,074

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€39,027
Investment €0
Financing -€36,668
Cash 2024 €72,733
Net result for the year -€3,074
Depreciation +€55,733
Stocks and contracts +€5,000
Receivables within one year +€22,333
Deferred charges and accrued income -€2,529
Provisions -€1,657
Trade debts -€782
Tax, wage and social debts -€24,889
Other debts -€11,108
Debts after one year -€22,236
Current portion of long-term debt -€12,765
Contributions, distributions and other -€1,666
Cash 2025 €75,092
Every line side by side 51 lines
Line Code 2024 2025 Change %
Total assets 20/58 €1,036,386 €958,208 -€78,177 -7.5%
Fixed assets 21/28 €785,437 €729,704 -€55,733 -7.1%
Tangible fixed assets 22/27 €785,256 €729,524 -€55,733 -7.1%
Land and buildings 22 €775,314 €722,904 -€52,411 -6.8%
Furniture and vehicles 24 €6,856 €4,397 -€2,458 -35.9%
Other tangible fixed assets 26 €3,086 €2,222 -€864 -28.0%
Financial fixed assets 28 €181 €181 = 0.0%
Current assets 29/58 €250,949 €228,504 -€22,445 -8.9%
Amounts receivable after more than one year 29 €135,000 €135,000 = 0.0%
Other amounts receivable 291 €135,000 €135,000 = 0.0%
Stocks and contracts in progress 3 €5,000 €0 -€5,000 -100.0%
Stocks 30/36 €5,000 €0 -€5,000 -100.0%
Amounts receivable within one year 40/41 €23,285 €952 -€22,333 -95.9%
Trade receivables 40 €23,285 €952 -€22,333 -95.9%
Other amounts receivable 41 €0 - =
Cash at bank and in hand 54/58 €72,733 €75,092 +€2,359 +3.2%
Deferred charges and accrued income 490/1 €14,930 €17,460 +€2,529 +16.9%
Total equity and liabilities 10/49 €1,036,386 €958,208 -€78,177 -7.5%
Equity 10/15 €412,455 €407,714 -€4,740 -1.1%
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €406,255 €401,514 -€4,740 -1.2%
Tax-exempt reserves 132 €66,862 €60,236 -€6,626 -9.9%
Distributable reserves 133 €339,393 €341,279 +€1,886 +0.6%
Profit (loss) carried forward 14 €0 €0 =
Provisions and deferred taxes 16 €14,909 €13,252 -€1,657 -11.1%
Deferred taxes 168 €14,909 €13,252 -€1,657 -11.1%
Amounts payable 17/49 €609,022 €537,241 -€71,780 -11.8%
Amounts payable after more than one year 17 €98,988 €76,751 -€22,236 -22.5%
Financial debts 170/4 €98,988 €76,751 -€22,236 -22.5%
Amounts payable within one year 42/48 €508,284 €458,740 -€49,544 -9.7%
Current portion of amounts payable after more than one year 42 €35,002 €22,236 -€12,765 -36.5%
Trade debts 44 €4,952 €4,171 -€782 -15.8%
Suppliers 440/4 €4,952 €4,171 -€782 -15.8%
Taxes, remuneration and social security 45 €57,998 €33,109 -€24,889 -42.9%
Taxes 450/3 €57,998 €33,109 -€24,889 -42.9%
Other amounts payable 47/48 €410,332 €399,224 -€11,108 -2.7%
Accrued charges and deferred income 492/3 €1,750 €1,750 = 0.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €69,988 €55,733 -€14,256 -20.4%
Other operating charges 640/8 €3,580 €4,382 +€802 +22.4%
Gross operating margin 9900 €158,586 €59,256 -€99,330 -62.6%
Operating profit (loss) 9901 €85,017 -€859 -€85,876
Financial income 75/76B €3,294 €3,294 = 0.0%
Recurring financial income 75 €3,294 €3,294 = 0.0%
Financial charges 65/66B €8,829 €6,043 -€2,786 -31.6%
Recurring financial charges 65 €8,829 €6,043 -€2,786 -31.6%
Profit (loss) for the period before taxes 9903 €79,482 -€3,608 -€83,090
Transfer from deferred taxes 780 €1,657 €1,657 = 0.0%
Income taxes 67/77 €29,366 €1,123 -€28,243 -96.2%
Profit (loss) for the period 9904 €51,773 -€3,074 -€54,847
Transfer from tax-exempt reserves 789 €6,626 €6,626 = 0.0%
Profit (loss) for the period to be appropriated 9905 €58,399 €3,552 -€54,847 -93.9%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 7 October 2026 via checked.be.