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ads insight: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

ads insight

BE 0859.848.976
NACE 73.300, Public relations and communication consultancy
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€175,233
2024 · €288,967-€113,734
Equity
€759,328
2024 · €584,095+€175,233
Cash
€923,675
2024 · €689,325+€234,351
Balance sheet total
€1.2m
2024 · €1.1m+€138,498

Largest movements

2024 to 2025
Assets
  • Cash +€234,351

    up €234,351 (+34.0%), from €689,325 to €923,675

    mainly Net result for the year (+€175,233) and Trade debts (+€160,840)

  • Receivables within one year -€79,681

    down €79,681 (-27.1%), from €293,522 to €213,841

    of which Trade receivables: -€90,053

Equity and liabilities
  • Reserves +€175,233

    up €175,233 (+32.8%), from €534,957 to €710,190

    of which Distributable reserves: +€217,333

  • Trade debts +€160,840

    up €160,840 (+1064.3%), from €15,112 to €175,952

  • Other debts -€147,474

    down €147,474 (-58.5%), from €252,010 to €104,536

  • Tax, wage and social debts -€39,339

    down €39,339 (-23.6%), from €166,704 to €127,365

    of which Taxes: -€37,896

Income statement
  • Gross operating margin -€100,435

    down €100,435 (-8.3%), from €1.2m to €1.1m

  • Staff costs +€52,709

    up €52,709 (+6.7%), from €781,558 to €834,267

  • Taxes -€23,102

    down €23,102 (-22.7%), from €101,866 to €78,764

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €288,967
Gross operating margin -€100,435
Staff costs -€52,709
Depreciation +€9,356
Other operating charges +€692
Financial income +€583
Financial charges +€5,678
Taxes +€23,102
Result 2025 €175,233

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€260,284
Investment -€16,531
Financing -€9,403
Cash 2024 €689,325
Net result for the year +€175,233
Depreciation +€26,362
Receivables within one year +€79,681
Deferred charges and accrued income +€6,341
Trade debts +€160,840
Tax, wage and social debts -€39,339
Other debts -€147,474
Accrued charges and deferred income -€1,360
Investment in fixed assets (net) -€16,531
Debts after one year -€1,834
Current portion of long-term debt -€7,568
Cash 2025 €923,675
Every line side by side 51 lines
Line Code 2024 2025 Change %
Total assets 20/58 €1,072,904 €1,211,402 +€138,498 +12.9%
Fixed assets 21/28 €58,275 €48,444 -€9,831 -16.9%
Intangible fixed assets 21 €17,005 €9,507 -€7,498 -44.1%
Tangible fixed assets 22/27 €41,270 €38,936 -€2,333 -5.7%
Furniture and vehicles 24 €20,762 €26,421 +€5,660 +27.3%
Leasing and similar rights 25 €7,993 €0 -€7,993 -100.0%
Other tangible fixed assets 26 €12,515 €12,515 = 0.0%
Current assets 29/58 €1,014,629 €1,162,958 +€148,329 +14.6%
Amounts receivable within one year 40/41 €293,522 €213,841 -€79,681 -27.1%
Trade receivables 40 €224,602 €134,549 -€90,053 -40.1%
Other amounts receivable 41 €68,920 €79,292 +€10,372 +15.1%
Cash at bank and in hand 54/58 €689,325 €923,675 +€234,351 +34.0%
Deferred charges and accrued income 490/1 €31,782 €25,441 -€6,341 -20.0%
Total equity and liabilities 10/49 €1,072,904 €1,211,402 +€138,498 +12.9%
Equity 10/15 €584,095 €759,328 +€175,233 +30.0%
Contributions 10/11 €49,138 €49,138 = 0.0%
Reserves 13 €534,957 €710,190 +€175,233 +32.8%
Tax-exempt reserves 132 €126,300 €84,200 -€42,100 -33.3%
Distributable reserves 133 €408,657 €625,990 +€217,333 +53.2%
Profit (loss) carried forward 14 €0 €0 =
Provisions and deferred taxes 16 €35,000 €35,000 = 0.0%
Provisions for liabilities and charges 160/5 €35,000 €35,000 = 0.0%
Other liabilities and charges 164/5 €35,000 €35,000 = 0.0%
Amounts payable 17/49 €453,809 €417,074 -€36,735 -8.1%
Amounts payable after more than one year 17 €1,834 €0 -€1,834 -100.0%
Financial debts 170/4 €1,834 €0 -€1,834 -100.0%
Amounts payable within one year 42/48 €441,395 €407,853 -€33,542 -7.6%
Current portion of amounts payable after more than one year 42 €7,568 €0 -€7,568 -100.0%
Trade debts 44 €15,112 €175,952 +€160,840 +1064.3%
Suppliers 440/4 €15,112 €175,952 +€160,840 +1064.3%
Taxes, remuneration and social security 45 €166,704 €127,365 -€39,339 -23.6%
Taxes 450/3 €81,601 €43,705 -€37,896 -46.4%
Remuneration and social security 454/9 €85,103 €83,660 -€1,443 -1.7%
Other amounts payable 47/48 €252,010 €104,536 -€147,474 -58.5%
Accrued charges and deferred income 492/3 €10,580 €9,220 -€1,360 -12.9%
Non-recurring operating income 76A - €1,834 +€1,834
Remuneration, social security and pensions 62 €781,558 €834,267 +€52,709 +6.7%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €35,718 €26,362 -€9,356 -26.2%
Other operating charges 640/8 €2,110 €1,418 -€692 -32.8%
Gross operating margin 9900 €1,217,222 €1,116,787 -€100,435 -8.3%
Operating profit (loss) 9901 €397,837 €254,740 -€143,096 -36.0%
Financial income 75/76B €975 €1,558 +€583 +59.8%
Recurring financial income 75 €975 €1,558 +€583 +59.8%
Financial charges 65/66B €7,979 €2,300 -€5,678 -71.2%
Recurring financial charges 65 €7,979 €2,300 -€5,678 -71.2%
Profit (loss) for the period before taxes 9903 €390,833 €253,997 -€136,835 -35.0%
Income taxes 67/77 €101,866 €78,764 -€23,102 -22.7%
Profit (loss) for the period 9904 €288,967 €175,233 -€113,734 -39.4%
Transfer from tax-exempt reserves 789 - €42,100 +€42,100
Transfer to tax-exempt reserves 689 €84,200 €0 -€84,200 -100.0%
Profit (loss) for the period to be appropriated 9905 €204,767 €217,333 +€12,566 +6.1%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 12 October 2026 via checked.be.