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AddRetail: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

AddRetail

BE 0641.968.962Ended or in insolvency proceedings
NACE 73.300, Public relations and communication consultancy
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€16,375
2024 · €441,952-€425,577
Equity
€1.6m
2024 · €1.6m+€16,375
Cash
€171,410
2024 · €288,017-€116,607
Balance sheet total
€3.7m
2024 · €5.1m-€1.5m

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€1.4m

    down €1.4m (-37.3%), from €3.8m to €2.4m

    of which Trade receivables: -€1.4m

  • Deferred charges and accrued income -€381,963

    down €381,963 (-66.5%), from €574,673 to €192,710

  • Tangible fixed assets +€224,549

    up €224,549 (+512.7%), from €43,797 to €268,346

    of which Other tangible fixed assets: +€195,474

  • Intangible fixed assets +€218,475

    new in 2025: €218,475

  • Cash -€116,607

    down €116,607 (-40.5%), from €288,017 to €171,410

    mainly Accrued charges and deferred income (-€910,966) and Trade debts (-€709,119)

Equity and liabilities
  • Accrued charges and deferred income -€910,966

    down €910,966 (-74.9%), from €1.2m to €304,873

  • Trade debts -€709,119

    down €709,119 (-51.8%), from €1.4m to €660,086

  • Debts after one year +€236,237

    new in 2025: €236,237

  • Tax, wage and social debts -€157,450

    down €157,450 (-35.8%), from €439,605 to €282,155

    of which Remuneration and social security: -€81,956

  • Current portion of long-term debt +€67,791

    new in 2025: €67,791

Income statement
  • Turnover -€990,870

    down €990,870 (-10.6%), from €9.3m to €8.3m

  • Gross operating margin -€377,006

    down €377,006 (-11.8%), from €3.2m to €2.8m

  • Purchases and services -€373,808

    down €373,808 (-6.0%), from €6.2m to €5.8m

  • Taxes -€151,997

    down €151,997 (-84.0%), from €180,997 to €29,000

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €441,952
Gross operating margin -€377,006
Staff costs -€87,313
Depreciation -€14,354
Other operating charges +€68,243
Other operating items -€160,138
Financial income +€1,739
Financial charges -€8,744
Taxes +€151,997
Result 2025 €16,375

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€110,716
Investment -€492,987
Financing +€265,665
Cash 2024 €288,017
Net result for the year +€16,375
Depreciation +€49,963
Receivables within one year +€1.4m
Deferred charges and accrued income +€381,963
Trade debts -€709,119
Tax, wage and social debts -€157,450
Other debts +€7,785
Accrued charges and deferred income -€910,966
Investment in fixed assets (net) -€492,987
Debts after one year +€236,237
Current portion of long-term debt +€67,791
Short-term financial debts -€38,363
Cash 2025 €171,410
Every line side by side 55 lines
Line Code 2024 2025 Change %
Total assets 20/58 €5,145,345 €3,657,635 -€1.5m -28.9%
Fixed assets 21/28 €65,379 €508,403 +€443,024 +677.6%
Intangible fixed assets 21 - €218,475 +€218,475
Tangible fixed assets 22/27 €43,797 €268,346 +€224,549 +512.7%
Plant, machinery and equipment 23 €33,877 €27,356 -€6,521 -19.2%
Furniture and vehicles 24 €2,411 €38,006 +€35,595 +1476.5%
Other tangible fixed assets 26 €7,510 €202,984 +€195,474 +2603.0%
Financial fixed assets 28 €21,582 €21,582 = 0.0%
Current assets 29/58 €5,079,967 €3,149,232 -€1.9m -38.0%
Amounts receivable within one year 40/41 €3,837,017 €2,404,852 -€1.4m -37.3%
Trade receivables 40 €3,712,234 €2,293,433 -€1.4m -38.2%
Other amounts receivable 41 €124,783 €111,419 -€13,363 -10.7%
Current investments 50/53 €380,260 €380,260 = 0.0%
Cash at bank and in hand 54/58 €288,017 €171,410 -€116,607 -40.5%
Deferred charges and accrued income 490/1 €574,673 €192,710 -€381,963 -66.5%
Total equity and liabilities 10/49 €5,145,345 €3,657,635 -€1.5m -28.9%
Equity 10/15 €1,580,330 €1,596,705 +€16,375 +1.0%
Contributions 10/11 €61,500 €61,500 = 0.0%
Capital 10 €61,500 €61,500 = 0.0%
Issued capital 100 €61,500 €61,500 = 0.0%
Reserves 13 €386,410 €386,410 = 0.0%
Non-distributable reserves 130/1 €386,410 €386,410 = 0.0%
Legal reserve 130 €6,150 €6,150 = 0.0%
Own shares acquired 1312 €380,260 €380,260 = 0.0%
Profit (loss) carried forward 14 €1,132,420 €1,148,795 +€16,375 +1.4%
Amounts payable 17/49 €3,565,015 €2,060,930 -€1.5m -42.2%
Amounts payable after more than one year 17 - €236,237 +€236,237
Financial debts 170/4 - €236,237 +€236,237
Amounts payable within one year 42/48 €2,349,176 €1,519,820 -€829,356 -35.3%
Current portion of amounts payable after more than one year 42 - €67,791 +€67,791
Financial debts 43 €151,098 €112,735 -€38,363 -25.4%
Credit institutions 430/8 €151,098 €112,735 -€38,363 -25.4%
Trade debts 44 €1,369,205 €660,086 -€709,119 -51.8%
Suppliers 440/4 €1,369,205 €660,086 -€709,119 -51.8%
Taxes, remuneration and social security 45 €439,605 €282,155 -€157,450 -35.8%
Taxes 450/3 €138,956 €63,461 -€75,495 -54.3%
Remuneration and social security 454/9 €300,649 €218,693 -€81,956 -27.3%
Other amounts payable 47/48 €389,268 €397,053 +€7,785 +2.0%
Accrued charges and deferred income 492/3 €1,215,839 €304,873 -€910,966 -74.9%
Turnover 70 €9,316,792 €8,325,922 -€990,870 -10.6%
Goods, raw materials, services and sundry goods 60/61 €6,195,342 €5,821,534 -€373,808 -6.0%
Remuneration, social security and pensions 62 €2,405,680 €2,492,993 +€87,313 +3.6%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €35,609 €49,963 +€14,354 +40.3%
Other operating charges 640/8 €84,117 €15,874 -€68,243 -81.1%
Non-recurring operating charges 66A - €160,138 +€160,138
Gross operating margin 9900 €3,193,621 €2,816,615 -€377,006 -11.8%
Operating profit (loss) 9901 €668,215 €97,647 -€570,568 -85.4%
Financial income 75/76B €1,065 €2,804 +€1,739 +163.2%
Recurring financial income 75 €1,065 €2,804 +€1,739 +163.2%
Financial charges 65/66B €46,332 €55,077 +€8,744 +18.9%
Recurring financial charges 65 €46,332 €55,077 +€8,744 +18.9%
Profit (loss) for the period before taxes 9903 €622,949 €45,374 -€577,574 -92.7%
Income taxes 67/77 €180,997 €29,000 -€151,997 -84.0%
Profit (loss) for the period 9904 €441,952 €16,375 -€425,577 -96.3%
Profit (loss) for the period to be appropriated 9905 €441,952 €16,375 -€425,577 -96.3%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 9 October 2026 via checked.be.