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AD2 FACTORY: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

AD2 FACTORY

BE 0546.924.503
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€34,794
2024 · €58,003-€23,209
Equity
€260,457
2024 · €267,223-€6,766
Cash
€12,753
2024 · €79,314-€66,561
Balance sheet total
€316,633
2024 · €272,037+€44,596

Largest movements

2024 to 2025
Assets
  • Current investments +€216,123

    new in 2025: €216,123

  • Financial fixed assets -€84,400

    down €84,400 (-100%), from €84,400 to €0

  • Cash -€66,561

    down €66,561 (-83.9%), from €79,314 to €12,753

    mainly Current investments (-€216,123) and Contributions, distributions and other (-€41,561)

  • Receivables within one year -€25,966

    down €25,966 (-25.7%), from €100,957 to €74,991

    of which Trade receivables: -€27,114

  • Tangible fixed assets +€7,183

    up €7,183 (+129%), from €5,582 to €12,766

    of which Furniture and vehicles: +€7,930

Equity and liabilities
  • Other debts +€39,482

    new in 2025: €39,482

  • Tax, wage and social debts +€13,494

    up €13,494 (+1,028%), from €1,313 to €14,806

    of which Taxes: +€13,494

  • Reserves -€13,187

    down €13,187 (-4.8%), from €272,644 to €259,457

    of which Distributable reserves: -€13,187

  • Profit (loss) carried forward +€6,421

    up €6,421, from -€6,421 to €0

Income statement
  • Gross operating margin -€34,329

    down €34,329 (-41.4%), from €82,905 to €48,576

  • Taxes -€8,818

    down €8,818 (-35.7%), from €24,684 to €15,866

  • Financial income +€3,389

    up €3,389 (+131%), from €2,578 to €5,967

  • Depreciation +€919

    up €919 (+123%), from €746 to €1,665

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €58,003
Gross operating margin -€34,329
Depreciation -€919
Other operating charges +€548
Financial income +€3,389
Financial charges -€717
Taxes +€8,818
Result 2025 €34,794
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€115,652
Investment -€140,572
Financing -€41,641
Cash 2024 €79,314
Net result for the year +€34,794
Depreciation +€1,665
Receivables within one year +€25,966
Deferred charges and accrued income +€1,785
Trade debts -€1,514
Tax, wage and social debts +€13,494
Other debts +€39,482
Accrued charges and deferred income -€19
Investment in fixed assets (net) +€75,552
Current investments -€216,123
Short-term financial debts -€80
Contributions, distributions and other -€41,561
Cash 2025 €12,753
brings cash intakes cash out
Every line side by side 45 lines
Line Code 2024 2025 Change %
Total assets 20/58 €272,037 €316,633 +€44,596 +16.4%
Fixed assets 21/28 €89,982 €12,766 -€77,217 -85.8%
Tangible fixed assets 22/27 €5,582 €12,766 +€7,183 +129%
Land and buildings 22 €5,582 €4,836 -€746 -13.4%
Furniture and vehicles 24 - €7,930 +€7,930
Financial fixed assets 28 €84,400 €0 -€84,400 -100%
Current assets 29/58 €182,055 €303,867 +€121,812 +66.9%
Amounts receivable within one year 40/41 €100,957 €74,991 -€25,966 -25.7%
Trade receivables 40 €27,452 €339 -€27,114 -98.8%
Other amounts receivable 41 €73,504 €74,652 +€1,148 +1.6%
Current investments 50/53 - €216,123 +€216,123
Cash at bank and in hand 54/58 €79,314 €12,753 -€66,561 -83.9%
Deferred charges and accrued income 490/1 €1,785 €0 -€1,785 -100%
Total equity and liabilities 10/49 €272,037 €316,633 +€44,596 +16.4%
Equity 10/15 €267,223 €260,457 -€6,766 -2.5%
Contributions 10/11 €1,000 €1,000 = 0.0%
Reserves 13 €272,644 €259,457 -€13,187 -4.8%
Non-distributable reserves 130/1 €100 €100 = 0.0%
Reserves not available under the articles 1311 €100 €100 = 0.0%
Distributable reserves 133 €272,544 €259,357 -€13,187 -4.8%
Profit (loss) carried forward 14 -€6,421 €0 +€6,421
Amounts payable 17/49 €4,814 €56,176 +€51,362 +1,067%
Amounts payable within one year 42/48 €4,350 €55,731 +€51,381 +1,181%
Financial debts 43 €150 €70 -€80 -53.5%
Credit institutions 430/8 €150 €70 -€80 -53.5%
Trade debts 44 €2,887 €1,373 -€1,514 -52.4%
Suppliers 440/4 €2,887 €1,373 -€1,514 -52.4%
Taxes, remuneration and social security 45 €1,313 €14,806 +€13,494 +1,028%
Taxes 450/3 €1,313 €14,806 +€13,494 +1,028%
Remuneration and social security 454/9 €0 - =
Other amounts payable 47/48 - €39,482 +€39,482
Accrued charges and deferred income 492/3 €464 €445 -€19 -4.2%
Non-recurring operating income 76A - €1,050 +€1,050
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €746 €1,665 +€919 +123%
Other operating charges 640/8 €1,608 €1,060 -€548 -34.1%
Gross operating margin 9900 €82,905 €48,576 -€34,329 -41.4%
Operating profit (loss) 9901 €80,551 €45,852 -€34,699 -43.1%
Financial income 75/76B €2,578 €5,967 +€3,389 +131%
Recurring financial income 75 €2,578 €5,967 +€3,389 +131%
Financial charges 65/66B €442 €1,159 +€717 +162%
Recurring financial charges 65 €442 €1,159 +€717 +162%
Profit (loss) for the period before taxes 9903 €82,687 €50,660 -€32,027 -38.7%
Income taxes 67/77 €24,684 €15,866 -€8,818 -35.7%
Profit (loss) for the period 9904 €58,003 €34,794 -€23,209 -40.0%
Profit (loss) for the period to be appropriated 9905 €58,003 €34,794 -€23,209 -40.0%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 28 October 2026 via checked.be.