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AD'ELLE: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

AD'ELLE

BE 0837.122.965
NACE 73.110, Advertising agencies
financial year 31-12-2025 compared with 31-12-2024filed annual accounts (NBB)
Net result for the year
€2,933
31-12-2024 · €31,313-€28,380
Equity
€273,610
31-12-2024 · €280,677-€7,067
Cash
€277,366
31-12-2024 · €205,789+€71,576
Balance sheet total
€319,923
31-12-2024 · €409,108-€89,185

Largest movements

31-12-2024 to 31-12-2025
Assets
  • Current investments -€166,181

    down €166,181 (-100%), from €166,181 to €0

  • Cash +€71,576

    up €71,576 (+34.8%), from €205,789 to €277,366

    mainly Current investments (+€166,181) and Net result for the year (+€2,933)

  • Receivables within one year +€6,459

    up €6,459 (+20.6%), from €31,333 to €37,792

    of which Trade receivables: +€6,481

Equity and liabilities
  • Tax, wage and social debts -€77,847

    down €77,847 (-70.4%), from €110,629 to €32,782

    of which Taxes: -€75,620

  • Profit (loss) carried forward -€10,000

    down €10,000 (-10.1%), from €99,079 to €89,079

Income statement
  • Gross operating margin +€16,572

    up €16,572 (+28.5%), from €58,189 to €74,761

  • Taxes -€9,508

    down €9,508 (-33.4%), from €28,482 to €18,973

  • Financial income +€3,020

    up €3,020 (+66.9%), from €4,516 to €7,536

From the 31-12-2024 result to the 31-12-2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 31-12-2024 €31,313
Gross operating margin +€16,572
Depreciation -€344
Other operating charges -€209
Other operating items -€57,352
Financial income +€3,020
Financial charges +€426
Taxes +€9,508
Result 31-12-2025 €2,933
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 31-12-2024 to 31-12-2025

Derived from the 31-12-2024 and 31-12-2025 balance sheets and the 31-12-2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€84,605
Investment +€166,181
Financing -€10,000
Cash 31-12-2024 €205,789
Net result for the year +€2,933
Depreciation +€1,394
Receivables within one year -€6,459
Deferred charges and accrued income -€355
Trade debts -€1,203
Tax, wage and social debts -€77,847
Other debts -€3,765
Accrued charges and deferred income +€698
Current investments +€166,181
Contributions, distributions and other -€10,000
Cash 31-12-2025 €277,366
brings cash intakes cash out
Every line side by side 42 lines
Line Code 31-12-2024 31-12-2025 Change %
Total assets 20/58 €409,108 €319,923 -€89,185 -21.8%
Fixed assets 21/28 €4,906 €3,512 -€1,394 -28.4%
Tangible fixed assets 22/27 €4,906 €3,512 -€1,394 -28.4%
Furniture and vehicles 24 €4,906 €3,512 -€1,394 -28.4%
Current assets 29/58 €404,202 €316,411 -€87,791 -21.7%
Amounts receivable after more than one year 29 €0 - =
Trade receivables 290 €0 - =
Amounts receivable within one year 40/41 €31,333 €37,792 +€6,459 +20.6%
Trade receivables 40 €31,223 €37,704 +€6,481 +20.8%
Other amounts receivable 41 €110 €89 -€22 -19.9%
Current investments 50/53 €166,181 €0 -€166,181 -100%
Cash at bank and in hand 54/58 €205,789 €277,366 +€71,576 +34.8%
Deferred charges and accrued income 490/1 €898 €1,253 +€355 +39.5%
Total equity and liabilities 10/49 €409,108 €319,923 -€89,185 -21.8%
Equity 10/15 €280,677 €273,610 -€7,067 -2.5%
Contributions 10/11 €18,550 €18,550 = 0.0%
Reserves 13 €163,048 €165,980 +€2,933 +1.8%
Distributable reserves 133 €163,048 €165,980 +€2,933 +1.8%
Profit (loss) carried forward 14 €99,079 €89,079 -€10,000 -10.1%
Amounts payable 17/49 €128,431 €46,314 -€82,117 -63.9%
Amounts payable within one year 42/48 €124,865 €42,050 -€82,815 -66.3%
Trade debts 44 €3,975 €2,773 -€1,203 -30.3%
Suppliers 440/4 €3,975 €2,773 -€1,203 -30.3%
Taxes, remuneration and social security 45 €110,629 €32,782 -€77,847 -70.4%
Taxes 450/3 €108,127 €32,507 -€75,620 -69.9%
Remuneration and social security 454/9 €2,502 €275 -€2,227 -89.0%
Other amounts payable 47/48 €10,261 €6,496 -€3,765 -36.7%
Accrued charges and deferred income 492/3 €3,566 €4,264 +€698 +19.6%
Non-recurring operating income 76A €0 - =
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €1,050 €1,394 +€344 +32.7%
Other operating charges 640/8 €1,082 €1,291 +€209 +19.4%
Non-recurring operating charges 66A - €57,352 +€57,352
Gross operating margin 9900 €58,189 €74,761 +€16,572 +28.5%
Operating profit (loss) 9901 €56,057 €14,724 -€41,334 -73.7%
Financial income 75/76B €4,516 €7,536 +€3,020 +66.9%
Recurring financial income 75 €4,516 €7,536 +€3,020 +66.9%
Financial charges 65/66B €779 €353 -€426 -54.7%
Recurring financial charges 65 €779 €353 -€426 -54.7%
Profit (loss) for the period before taxes 9903 €59,794 €21,906 -€37,888 -63.4%
Income taxes 67/77 €28,482 €18,973 -€9,508 -33.4%
Profit (loss) for the period 9904 €31,313 €2,933 -€28,380 -90.6%
Profit (loss) for the period to be appropriated 9905 €31,313 €2,933 -€28,380 -90.6%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 15 October 2026 via checked.be.