AD AGENCY: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
AD AGENCY
Largest movements
- Intangible fixed assets -€8,601
down €8,601 (-17.5%), from €49,161 to €40,560
- Tangible fixed assets -€4,970
no longer reported in 2025 (was €4,970)
- Cash +€4,816
up €4,816 (+55.6%), from €8,661 to €13,477
mainly Depreciation (+€25,570) and Net result for the year (+€3,641)
- Receivables within one year +€874
up €874 (+7.5%), from €11,723 to €12,598
of which Trade receivables: +€1,181
- Trade debts -€7,261
down €7,261 (-12.4%), from €58,650 to €51,390
- Current portion of long-term debt -€4,101
no longer reported in 2025 (was €4,101)
- Profit (loss) carried forward +€3,641
up €3,641, from -€915 to €2,726
- Gross operating margin +€10,875
up €10,875 (+56.4%), from €19,281 to €30,156
- Financial charges -€799
down €799 (-75.6%), from €1,057 to €258
- Depreciation +€664
up €664 (+2.7%), from €24,906 to €25,570
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €75,991 | €68,195 | -€7,797 | -10.3% |
| Fixed assets | 21/28 | €54,130 | €40,560 | -€13,570 | -25.1% |
| Intangible fixed assets | 21 | €49,161 | €40,560 | -€8,601 | -17.5% |
| Tangible fixed assets | 22/27 | €4,970 | - | -€4,970 | |
| Furniture and vehicles | 24 | €4,970 | - | -€4,970 | |
| Current assets | 29/58 | €21,861 | €27,635 | +€5,773 | +26.4% |
| Amounts receivable within one year | 40/41 | €11,723 | €12,598 | +€874 | +7.5% |
| Trade receivables | 40 | €10,543 | €11,724 | +€1,181 | +11.2% |
| Other amounts receivable | 41 | €1,181 | €874 | -€307 | -26.0% |
| Cash at bank and in hand | 54/58 | €8,661 | €13,477 | +€4,816 | +55.6% |
| Deferred charges and accrued income | 490/1 | €1,477 | €1,560 | +€83 | +5.6% |
| Total equity and liabilities | 10/49 | €75,991 | €68,195 | -€7,797 | -10.3% |
| Equity | 10/15 | €2,085 | €5,726 | +€3,641 | +175% |
| Contributions | 10/11 | €3,000 | €3,000 | = | 0.0% |
| Profit (loss) carried forward | 14 | -€915 | €2,726 | +€3,641 | |
| Amounts payable | 17/49 | €73,906 | €62,469 | -€11,437 | -15.5% |
| Amounts payable within one year | 42/48 | €73,906 | €62,469 | -€11,437 | -15.5% |
| Current portion of amounts payable after more than one year | 42 | €4,101 | - | -€4,101 | |
| Trade debts | 44 | €58,650 | €51,390 | -€7,261 | -12.4% |
| Suppliers | 440/4 | €58,650 | €51,390 | -€7,261 | -12.4% |
| Taxes, remuneration and social security | 45 | €3,720 | €3,404 | -€315 | -8.5% |
| Taxes | 450/3 | €2,220 | €1,904 | -€315 | -14.2% |
| Remuneration and social security | 454/9 | €1,500 | €1,500 | = | 0.0% |
| Other amounts payable | 47/48 | €7,435 | €7,675 | +€240 | +3.2% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €24,906 | €25,570 | +€664 | +2.7% |
| Other operating charges | 640/8 | €519 | €688 | +€169 | +32.6% |
| Gross operating margin | 9900 | €19,281 | €30,156 | +€10,875 | +56.4% |
| Operating profit (loss) | 9901 | -€6,143 | €3,898 | +€10,042 | |
| Financial income | 75/76B | - | €0 | +€0 | |
| Recurring financial income | 75 | - | €0 | +€0 | |
| Financial charges | 65/66B | €1,057 | €258 | -€799 | -75.6% |
| Recurring financial charges | 65 | €1,057 | €258 | -€799 | -75.6% |
| Profit (loss) for the period before taxes | 9903 | -€7,200 | €3,641 | +€10,841 | |
| Profit (loss) for the period | 9904 | -€7,200 | €3,641 | +€10,841 | |
| Profit (loss) for the period to be appropriated | 9905 | -€7,200 | €3,641 | +€10,841 |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 21 October 2026 via checked.be.