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ABOUT BRANDS: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

ABOUT BRANDS

BE 0777.263.374
NACE 73.110, Advertising agencies
financial year 2023 against 2024filed annual accounts (NBB)
Net result for the year
€70,571
2023 · €89,296-€18,725
Equity
€209,312
2023 · €138,742+€70,571
Cash
€76,454
2023 · €54,749+€21,706
Balance sheet total
€358,773
2023 · €326,630+€32,143

Largest movements

2023 to 2024
Assets
  • Cash +€21,706

    up €21,706 (+39.6%), from €54,749 to €76,454

    mainly Net result for the year (+€70,571) and Depreciation (+€10,299)

  • Receivables within one year +€13,896

    up €13,896 (+5.6%), from €249,038 to €262,934

    of which Other amounts receivable: +€26,609

Equity and liabilities
  • Reserves +€70,571

    up €70,571 (+51.6%), from €136,742 to €207,312

  • Other debts -€24,609

    no longer reported in 2024 (was €24,609)

  • Trade debts -€10,193

    down €10,193 (-20.1%), from €50,824 to €40,631

  • Debts after one year -€5,647

    down €5,647 (-42.5%), from €13,287 to €7,641

Income statement
  • Staff costs +€30,453

    up €30,453 (+54.5%), from €55,829 to €86,282

  • Gross operating margin +€6,404

    up €6,404 (+3.5%), from €185,088 to €191,492

  • Taxes -€5,610

    down €5,610 (-20.3%), from €27,703 to €22,093

  • Depreciation +€2,153

    up €2,153 (+26.4%), from €8,146 to €10,299

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 €89,296
Gross operating margin +€6,404
Staff costs -€30,453
Depreciation -€2,153
Other operating charges -€11
Financial income +€35
Financial charges +€1,843
Taxes +€5,610
Result 2024 €70,571

Cash bridge derived

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€33,395
Investment -€6,114
Financing -€5,576
Cash 2023 €54,749
Net result for the year +€70,571
Depreciation +€10,299
Receivables within one year -€13,896
Deferred charges and accrued income -€726
Trade debts -€10,193
Tax, wage and social debts +€3,500
Other debts -€24,609
Accrued charges and deferred income -€1,550
Investment in fixed assets (net) -€6,114
Debts after one year -€5,647
Current portion of long-term debt +€71
Cash 2024 €76,454
Every line side by side 43 lines
Line Code 2023 2024 Change %
Total assets 20/58 €326,630 €358,773 +€32,143 +9.8%
Fixed assets 21/28 €19,204 €15,018 -€4,185 -21.8%
Intangible fixed assets 21 €3,451 €2,563 -€888 -25.7%
Tangible fixed assets 22/27 €15,216 €11,918 -€3,297 -21.7%
Plant, machinery and equipment 23 €11,928 €4,157 -€7,770 -65.1%
Furniture and vehicles 24 €3,288 €7,761 +€4,473 +136.0%
Financial fixed assets 28 €537 €537 = 0.0%
Current assets 29/58 €307,426 €343,755 +€36,328 +11.8%
Amounts receivable within one year 40/41 €249,038 €262,934 +€13,896 +5.6%
Trade receivables 40 €249,035 €236,323 -€12,713 -5.1%
Other amounts receivable 41 €3 €26,611 +€26,609 +1011743.0%
Cash at bank and in hand 54/58 €54,749 €76,454 +€21,706 +39.6%
Deferred charges and accrued income 490/1 €3,639 €4,366 +€726 +20.0%
Total equity and liabilities 10/49 €326,630 €358,773 +€32,143 +9.8%
Equity 10/15 €138,742 €209,312 +€70,571 +50.9%
Contributions 10/11 €2,000 €2,000 = 0.0%
Reserves 13 €136,742 €207,312 +€70,571 +51.6%
Distributable reserves 133 €136,742 €207,312 +€70,571 +51.6%
Amounts payable 17/49 €187,888 €149,461 -€38,428 -20.5%
Amounts payable after more than one year 17 €13,287 €7,641 -€5,647 -42.5%
Financial debts 170/4 €13,287 €7,641 -€5,647 -42.5%
Amounts payable within one year 42/48 €170,038 €138,806 -€31,231 -18.4%
Current portion of amounts payable after more than one year 42 €5,576 €5,647 +€71 +1.3%
Trade debts 44 €50,824 €40,631 -€10,193 -20.1%
Suppliers 440/4 €50,824 €40,631 -€10,193 -20.1%
Taxes, remuneration and social security 45 €89,029 €92,529 +€3,500 +3.9%
Taxes 450/3 €74,520 €80,694 +€6,174 +8.3%
Remuneration and social security 454/9 €14,509 €11,835 -€2,674 -18.4%
Other amounts payable 47/48 €24,609 - -€24,609
Accrued charges and deferred income 492/3 €4,563 €3,013 -€1,550 -34.0%
Remuneration, social security and pensions 62 €55,829 €86,282 +€30,453 +54.5%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €8,146 €10,299 +€2,153 +26.4%
Other operating charges 640/8 €115 €126 +€11 +9.6%
Gross operating margin 9900 €185,088 €191,492 +€6,404 +3.5%
Operating profit (loss) 9901 €120,998 €94,785 -€26,214 -21.7%
Financial income 75/76B €0 €35 +€35 +7591.3%
Recurring financial income 75 €0 €35 +€35 +7591.3%
Financial charges 65/66B €4,000 €2,156 -€1,843 -46.1%
Recurring financial charges 65 €4,000 €2,156 -€1,843 -46.1%
Profit (loss) for the period before taxes 9903 €116,999 €92,664 -€24,335 -20.8%
Income taxes 67/77 €27,703 €22,093 -€5,610 -20.3%
Profit (loss) for the period 9904 €89,296 €70,571 -€18,725 -21.0%
Profit (loss) for the period to be appropriated 9905 €89,296 €70,571 -€18,725 -21.0%

Source: filed annual accounts (NBB), financial years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 9 October 2026 via checked.be.