AB ADVERTISING: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
AB ADVERTISING
Largest movements
- Financial fixed assets +€50,000
up €50,000 (+5,794%), from €863 to €50,863
- Receivables within one year -€41,418
down €41,418 (-11.1%), from €373,691 to €332,272
of which Trade receivables: -€46,000
- Cash +€18,390
up €18,390 (+27.9%), from €66,001 to €84,391
mainly Receivables within one year (+€41,418) and Debts after one year (+€39,072)
- Tangible fixed assets +€18,159
up €18,159 (+26.3%), from €69,007 to €87,166
of which Furniture and vehicles: +€27,489
- Intangible fixed assets +€8,932
up €8,932, from €0 to €8,932
- Debts after one year +€39,072
up €39,072 (+427%), from €9,143 to €48,215
- Accrued charges and deferred income +€31,803
up €31,803 (+1,357%), from €2,343 to €34,146
- Tax, wage and social debts -€23,839
down €23,839 (-20.1%), from €118,825 to €94,986
of which Taxes: -€20,347
- Current portion of long-term debt +€14,776
up €14,776 (+116%), from €12,752 to €27,527
- Advances received -€14,460
no longer reported in 2025 (was €14,460)
- Staff costs +€49,918
up €49,918 (+25.3%), from €197,043 to €246,961
- Gross operating margin +€17,103
up €17,103 (+5.9%), from €290,322 to €307,425
- Taxes -€11,520
down €11,520 (-88.0%), from €13,087 to €1,567
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €556,312 | €610,613 | +€54,302 | +9.8% |
| Fixed assets | 21/28 | €69,870 | €146,961 | +€77,091 | +110% |
| Intangible fixed assets | 21 | €0 | €8,932 | +€8,932 | |
| Tangible fixed assets | 22/27 | €69,007 | €87,166 | +€18,159 | +26.3% |
| Plant, machinery and equipment | 23 | €60,063 | €50,733 | -€9,330 | -15.5% |
| Furniture and vehicles | 24 | €8,944 | €36,433 | +€27,489 | +307% |
| Financial fixed assets | 28 | €863 | €50,863 | +€50,000 | +5,794% |
| Current assets | 29/58 | €486,441 | €463,652 | -€22,789 | -4.7% |
| Stocks and contracts in progress | 3 | €4,572 | €9,893 | +€5,322 | +116% |
| Stocks | 30/36 | €4,572 | €9,893 | +€5,322 | +116% |
| Amounts receivable within one year | 40/41 | €373,691 | €332,272 | -€41,418 | -11.1% |
| Trade receivables | 40 | €359,841 | €313,841 | -€46,000 | -12.8% |
| Other amounts receivable | 41 | €13,850 | €18,431 | +€4,581 | +33.1% |
| Cash at bank and in hand | 54/58 | €66,001 | €84,391 | +€18,390 | +27.9% |
| Deferred charges and accrued income | 490/1 | €42,178 | €37,096 | -€5,082 | -12.0% |
| Total equity and liabilities | 10/49 | €556,312 | €610,613 | +€54,302 | +9.8% |
| Equity | 10/15 | €111,740 | €124,319 | +€12,580 | +11.3% |
| Contributions | 10/11 | €18,600 | €18,600 | = | 0.0% |
| Reserves | 13 | €1,860 | €1,860 | = | 0.0% |
| Non-distributable reserves | 130/1 | €1,860 | €1,860 | = | 0.0% |
| Reserves not available under the articles | 1311 | €1,860 | €1,860 | = | 0.0% |
| Profit (loss) carried forward | 14 | €91,280 | €103,859 | +€12,580 | +13.8% |
| Amounts payable | 17/49 | €444,572 | €486,294 | +€41,722 | +9.4% |
| Amounts payable after more than one year | 17 | €9,143 | €48,215 | +€39,072 | +427% |
| Financial debts | 170/4 | €9,143 | €48,215 | +€39,072 | +427% |
| Amounts payable within one year | 42/48 | €433,086 | €403,933 | -€29,153 | -6.7% |
| Current portion of amounts payable after more than one year | 42 | €12,752 | €27,527 | +€14,776 | +116% |
| Trade debts | 44 | €287,050 | €281,420 | -€5,630 | -2.0% |
| Suppliers | 440/4 | €287,050 | €281,420 | -€5,630 | -2.0% |
| Advances received on contracts in progress | 46 | €14,460 | - | -€14,460 | |
| Taxes, remuneration and social security | 45 | €118,825 | €94,986 | -€23,839 | -20.1% |
| Taxes | 450/3 | €73,971 | €53,624 | -€20,347 | -27.5% |
| Remuneration and social security | 454/9 | €44,854 | €41,362 | -€3,492 | -7.8% |
| Accrued charges and deferred income | 492/3 | €2,343 | €34,146 | +€31,803 | +1,357% |
| Remuneration, social security and pensions | 62 | €197,043 | €246,961 | +€49,918 | +25.3% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €37,442 | €35,271 | -€2,171 | -5.8% |
| Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) | 631/4 | €969 | -€429 | -€1,397 | |
| Other operating charges | 640/8 | €4,295 | €5,716 | +€1,421 | +33.1% |
| Gross operating margin | 9900 | €290,322 | €307,425 | +€17,103 | +5.9% |
| Operating profit (loss) | 9901 | €50,573 | €19,905 | -€30,668 | -60.6% |
| Financial income | 75/76B | €58 | €173 | +€116 | +201% |
| Recurring financial income | 75 | €58 | €173 | +€116 | +201% |
| Financial charges | 65/66B | €3,831 | €5,932 | +€2,101 | +54.8% |
| Recurring financial charges | 65 | €3,831 | €3,093 | -€738 | -19.3% |
| Non-recurring financial charges | 66B | - | €2,839 | +€2,839 | |
| Profit (loss) for the period before taxes | 9903 | €46,799 | €14,146 | -€32,653 | -69.8% |
| Income taxes | 67/77 | €13,087 | €1,567 | -€11,520 | -88.0% |
| Profit (loss) for the period | 9904 | €33,712 | €12,580 | -€21,133 | -62.7% |
| Profit (loss) for the period to be appropriated | 9905 | €33,712 | €12,580 | -€21,133 | -62.7% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 24 October 2026 via checked.be.