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2 many media: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

2 many media

BE 0635.745.621
NACE 73.200, Market research and public opinion polling
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€6,207
2024 · €17,708-€11,501
Equity
€87,099
2024 · €93,391-€6,293
Cash
€38,744
2024 · €50,149-€11,405
Balance sheet total
€186,964
2024 · €216,640-€29,677

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€17,630

    down €17,630 (-48.7%), from €36,168 to €18,537

    of which Trade receivables: -€14,697

  • Cash -€11,405

    down €11,405 (-22.7%), from €50,149 to €38,744

    mainly Contributions, distributions and other (-€12,500) and Trade debts (-€11,411)

Equity and liabilities
  • Trade debts -€11,411

    down €11,411 (-77.6%), from €14,699 to €3,287

  • Reserves -€6,293

    down €6,293 (-7.1%), from €88,391 to €82,099

  • Debts after one year -€6,250

    down €6,250 (-7.3%), from €85,515 to €79,265

  • Tax, wage and social debts -€4,455

    down €4,455 (-39.0%), from €11,415 to €6,960

Income statement
  • Gross operating margin -€14,911

    down €14,911 (-40.6%), from €36,738 to €21,827

  • Taxes -€3,039

    down €3,039 (-40.4%), from €7,530 to €4,491

  • Other operating charges -€495

    down €495 (-34.4%), from €1,440 to €944

  • Depreciation +€380

    up €380 (+5.0%), from €7,531 to €7,911

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €17,708
Gross operating margin -€14,911
Depreciation -€380
Other operating charges +€495
Financial income -€0
Financial charges +€256
Taxes +€3,039
Result 2025 €6,207
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€13,702
Investment -€6,502
Financing -€18,606
Cash 2024 €50,149
Net result for the year +€6,207
Depreciation +€7,911
Receivables within one year +€17,630
Deferred charges and accrued income -€769
Trade debts -€11,411
Tax, wage and social debts -€4,455
Other debts -€767
Accrued charges and deferred income -€645
Investment in fixed assets (net) -€6,502
Debts after one year -€6,250
Current portion of long-term debt +€144
Contributions, distributions and other -€12,500
Cash 2025 €38,744
brings cash intakes cash out
Every line side by side 41 lines
Line Code 2024 2025 Change %
Total assets 20/58 €216,640 €186,964 -€29,677 -13.7%
Fixed assets 21/28 €126,669 €125,259 -€1,409 -1.1%
Tangible fixed assets 22/27 €126,669 €125,259 -€1,409 -1.1%
Land and buildings 22 €116,213 €116,728 +€516 +0.4%
Plant, machinery and equipment 23 €220 €2,803 +€2,584 +1,176%
Furniture and vehicles 24 €10,236 €5,727 -€4,509 -44.0%
Current assets 29/58 €89,972 €61,704 -€28,267 -31.4%
Amounts receivable within one year 40/41 €36,168 €18,537 -€17,630 -48.7%
Trade receivables 40 €30,225 €15,528 -€14,697 -48.6%
Other amounts receivable 41 €5,942 €3,009 -€2,933 -49.4%
Cash at bank and in hand 54/58 €50,149 €38,744 -€11,405 -22.7%
Deferred charges and accrued income 490/1 €3,655 €4,423 +€769 +21.0%
Total equity and liabilities 10/49 €216,640 €186,964 -€29,677 -13.7%
Equity 10/15 €93,391 €87,099 -€6,293 -6.7%
Contributions 10/11 €5,000 €5,000 = 0.0%
Reserves 13 €88,391 €82,099 -€6,293 -7.1%
Distributable reserves 133 €88,391 €82,099 -€6,293 -7.1%
Amounts payable 17/49 €123,249 €99,865 -€23,384 -19.0%
Amounts payable after more than one year 17 €85,515 €79,265 -€6,250 -7.3%
Financial debts 170/4 €85,515 €79,265 -€6,250 -7.3%
Amounts payable within one year 42/48 €34,233 €17,744 -€16,489 -48.2%
Current portion of amounts payable after more than one year 42 €6,106 €6,250 +€144 +2.4%
Trade debts 44 €14,699 €3,287 -€11,411 -77.6%
Suppliers 440/4 €14,699 €3,287 -€11,411 -77.6%
Taxes, remuneration and social security 45 €11,415 €6,960 -€4,455 -39.0%
Taxes 450/3 €11,415 €6,960 -€4,455 -39.0%
Other amounts payable 47/48 €2,014 €1,247 -€767 -38.1%
Accrued charges and deferred income 492/3 €3,501 €2,855 -€645 -18.4%
Non-recurring operating income 76A €11,091 - -€11,091
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €7,531 €7,911 +€380 +5.0%
Other operating charges 640/8 €1,440 €944 -€495 -34.4%
Gross operating margin 9900 €36,738 €21,827 -€14,911 -40.6%
Operating profit (loss) 9901 €27,767 €12,972 -€14,795 -53.3%
Financial income 75/76B €0 €0 -€0 -89.7%
Recurring financial income 75 €0 €0 -€0 -89.7%
Financial charges 65/66B €2,529 €2,274 -€256 -10.1%
Recurring financial charges 65 €2,529 €2,274 -€256 -10.1%
Profit (loss) for the period before taxes 9903 €25,238 €10,698 -€14,540 -57.6%
Income taxes 67/77 €7,530 €4,491 -€3,039 -40.4%
Profit (loss) for the period 9904 €17,708 €6,207 -€11,501 -64.9%
Profit (loss) for the period to be appropriated 9905 €17,708 €6,207 -€11,501 -64.9%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 30 October 2026 via checked.be.