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ConceptPool: sector benchmark

Where does a company stand against its sector? Every ratio over five fiscal years, with its place among its peers and what that means, ready to print for your client.

Sector benchmark

ConceptPool

BE 0819.201.820
NACE 73.110, Advertising agencies
NACE division 73, Advertising, market research and public relations activities all sizesfiscal years 2021 to 2025483 to 9,264 sector peers per ratio

Summary

fiscal year 2025

ConceptPool does better than half of its sector on 5 of the 11 ratios compared.

most favourable quarter above the median below the median least favourable quarter
Strongest points
  • Debt to equitybetter than 91%
  • Long-term debt ratiobetter than 90%
  • Days sales outstandingbetter than 60%
Points to watch
  • Solvencybetter than 5%
  • Working-capital ratiobetter than 5%
  • Current ratiobetter than 6%

Solvency and debt

How soundly the company is financed.
Solvency
-361.9%▼2025

Solvency is below 95% of 9,216 sector peers: in the least favourable quarter.

Position against the sector stable since 2021.

20212022202320242025
Debt to equity
-1.28▲2025

Debt to equity is below 91% of 9,120 sector peers: in the most favourable quarter.

Position against the sector stable since 2021.

20212022202320242025
Long-term debt ratio
-0.152025

The long-term debt ratio is below 90% of 3,277 sector peers: in the most favourable quarter.

20212022202320242025
Interest coverage
0.18▼2025

Interest coverage is below 81% of 8,233 sector peers: in the least favourable quarter.

Position against the sector weakening since 2021.

20212022202320242025

Liquidity

Whether it can pay its short-term bills.
Current ratio
0.21▼2025

The current ratio is below 94% of 9,105 sector peers: in the least favourable quarter.

Position against the sector stable since 2021.

20212022202320242025
Working-capital ratio
-283.8%▼2025

The working-capital ratio is below 95% of 9,194 sector peers: in the least favourable quarter.

Position against the sector stable since 2021.

20212022202320242025

Profitability

What the company earns on its assets and its sales.
Return on assets
-15.5%▼2025

Return on assets is below 89% of 9,264 sector peers: in the least favourable quarter.

Position against the sector weakening since 2021.

20212022202320242025
Net margin
7.4%▲2022

The net margin is above 58% of 573 sector peers: more favourable than the median.

20212022202320242025
EBITDA margin
11.4%▲2022

The EBITDA margin is above 51% of 483 sector peers: more favourable than the median.

20212022202320242025
Gross margin
-2.6%2022

The gross margin is below 85% of 497 sector peers: in the least favourable quarter.

20212022202320242025

Working-capital cycle

How long cash is tied up in customers, suppliers and stock.
Days sales outstanding
50days▼2022

Days sales outstanding is below 60% of 557 sector peers: more favourable than the median.

20212022202320242025
Days payable outstanding
24days2022

Days payable outstanding is below 67% of 533 sector peers.

20212022202320242025

Not computable

Return on equity, Days inventory. This company files the abbreviated or micro schema, in which turnover and purchases are optional; margins and credit terms therefore cannot be taken from its figures.

Source: filed annual accounts (NBB) and main activity (CBE register). Compared per fiscal year with each peer's latest statutory accounts; at least 30 peers per ratio. Prepared on 29 September 2026 via checked.be.